Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
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Betsy Kelly

Minneapolis,MN

Summary

Demonstrated expertise in storytelling with data and creativity, with a track record of leveraging shopper insights and trend to drive business growth and innovation. Fearless presenter and enthusiastic teacher with a a strong understanding of how to capture an audience. Excelled in global team collaboration, achieving significant product development milestones. Proven track record in streamlining processes and fostering productive collaboration. Genuine understanding of all things food and CPG with the ability to leverage a multifaceted background in full.

Overview

11
11
years of professional experience

Work History

Consumer Insights Associate

General Mills
01.2023 - Current
  • Present shopper behavior insights quarterly to Walmart buying team to showcase consumer trends and strengthen B2B partnership.
  • Conduct and analyze primary research on bakery products and shopper behavior.
  • Create impactful content using primary and secondary research to further business objectives.
  • Tell a stories with data and insights to present GMI products to over 24 major chain restaurant partners.
  • Write and publish a quarterly internal publication on current foodservice trends and how they can be aligned with General Mills product portfolio and our customers.

Food Technologist: Research and Development

General Mills
04.2019 - 02.2023
  • Gained a breadth of food processing knowledge on a variety of categories, such as: canned and thermal processed foods; spice and seasoning blends; dough processing; tortilla manufacturing; and meal kit development.
  • Developed new or improved formulas for over 117 different retail products for Old El Paso brand in the US and Canada.
  • Created over 50 on pack recipe options for 8 different products for Old El Paso brand in Australia and Western Europe.

Food Sensory Technician

General Mills
09.2018 - 02.2019
  • Gained foundational knowledge in sensory science and panel testing.
  • Prepared product samples and evaluated test results to help optimize GMI flavor and ingredient portfolios.

Bakery Production Manager

Cookie Cart
04.2018 - 02.2019
  • Trained over 100 teenagers with no prior work experience in bakery operations.
  • Developed and utilized standard bakery operating procedures for: production, inventory management, and order fulfillment for new bakery location.
  • Managed production schedules and ingredient inventory for high volume bakery.


Executive Pastry Chef and Owner

Mise Catering
01.2016 - 03.2018
  • Conceptualized and brought to life a full service catering company in California’s renowned Napa Valley, providing innovative, high quality culinary experiences from: exclusive dinners at wineries; custom cooking classes for executive team building events; private in home events.

• Executed strategic and daily operations including: production, purchasing, costing, sales, marketing, vendor relationships, product utilization, and process development

• Partnered with winery clients to create perfectly paired, custom desserts and confections to be served at daily wine tastings.

Pastry Chef and Kitchen Manager

The Bakery Cafe by Illy
01.2015 - 12.2016


  • Mentored junior staff members in pastry techniques, fostering a supportive work environment and increasing their skillsets.
  • Developed bakery products based on consumer trends and sales.
  • Managed production for both bread and pastry departments.
  • Fulfilled specialty orders and collaborated with other departments to develop custom products.
  • Pastry Demonstration Chef for VIP visitors and classes on confections and baked goods.

Chef De Partie

Thomas Keller Restaurant Group
05.2013 - 01.2015

• Produced all breads for The French Laundry: 5 types of bread at 100 pieces of each type produced by hand with strong attention to detail.

• Effective time management and organization with up to the minute production schedule.

• Managed team of seven assistants to achieve daily production goals.

• Chosen as interdepartmental liaison to facilitate relationship between kitchen and sales teams.

Education

Bachelor of Arts - Bakery Science And Management

The Culinary Institute of America
Hyde Park, NY
05-2013

Skills

  • Storytelling with Data
  • Creativity
  • Trend Forecasting and Analysis
  • Shopper and Operator Insights
  • Breadth of Experience in Food
  • Attention to Detail
  • Qualitative Research
  • Quantitative Research
  • Survey Design
  • Problem Resolution
  • Global Trends and Insights
  • Working with International Teams

Accomplishments

  • Co-wrote a curriculum on "How to Tell an Impactful Story" that was presented to the entirety of General Mills Consumer Insights Team to ensure the most meaningful insight based stories were being told.
  • Received an internal award for embracing "Endless Curiosity in Consumer Insights" for creating a first of its kind internal attitude and usage study on different baked goods.
  • Leader of a 300+ person team of technologists and technicians (TechCo) to help this community foster a stronger internal network by addressing topics such as: career planning; community involvement; and better ways of working cross functionally.
  • Facilitated bi-annual product reviews for C-Suite and Board of Directors to gain alignment and awareness on new product development by coordinating with over 20 research and development scientists to present and sample newly developed food products.

Languages

English
Native or Bilingual
French
Limited Working

Timeline

Consumer Insights Associate

General Mills
01.2023 - Current

Food Technologist: Research and Development

General Mills
04.2019 - 02.2023

Food Sensory Technician

General Mills
09.2018 - 02.2019

Bakery Production Manager

Cookie Cart
04.2018 - 02.2019

Executive Pastry Chef and Owner

Mise Catering
01.2016 - 03.2018

Pastry Chef and Kitchen Manager

The Bakery Cafe by Illy
01.2015 - 12.2016

Chef De Partie

Thomas Keller Restaurant Group
05.2013 - 01.2015

Bachelor of Arts - Bakery Science And Management

The Culinary Institute of America
Betsy Kelly