Betsy McGraw
Naples,FL
Summary
Results-oriented Interior Decorator versed in top designers and trends for clients of all levels. Proficient in completing projects on time, according to budget and in line with client desires. Bringing 27 years of experience working with discerning clients. Fastidious Interior Decorator with 27 years of broad-expertise in design, staging, color, furniture and accessories knowledge. Successful at following big picture goals by scrutinizing details and creating elaborate plans for both design and budget needs. Multi-talented Interior Decorator with talent for working with both individual and business clients. Versed in collaborating with designer, architectural and construction professionals to revitalize spaces. Skilled Interior Decorator focused on consulting closely with clients to learn about lifestyle and personality in order to create spaces that are peaceful, enjoyable and unique to the individual. Highly successful in translating clients' visions into unique living spaces.
Overview
46
46
years of professional experience
1
1
Certification
Work History
Interior Decorator
Beauty By Design, LLC
Clarence Center, NY
03.2005 - 01.2019
- Photographed completed interior design and staging projects to promote services and grow business.
- Gave clients information about strategies to keep spaces fresh and inviting.
- Worked with clients to discuss project scope and desires for spaces.
- Performed minor room adjustments to freshen up environments.
- Researched and monitored industry to maintain currency on changing styles and trends.
- Completed accessory purchases to coordinate with furniture purchases and enhance rooms.
- Gathered and organized furniture and accessories for staging projects.
- Worked with real estate partners to create effective home staging plans and enhance property marketing strategies.
- Planned, designed and furnished over 25 Residences
- Set up furniture to facilitate traffic flow and design objectives.
Director of Sales and Marketing
Hy-Grade Distributors
Tonawanda, NY
08.1977 - 03.2006
- Developed and implemented strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
- Supported sales team members to drive growth and development.
- Resolved customer complaints regarding sales and service.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Worked closely with clients to identify needs and challenges and provided solutions-oriented campaign themes.
- Coached, developed and motivated team to achieve revenue goals.
- Used change methodologies to increase sales and led projects for increased productivity.
- Conducted individual account manager reviews to determine training needs and improve sales performance.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Established and maintained consistent and vibrant corporate image through product lines, represented company at trade events and developed strategic relationships with key prospects.
- Hired, led and inspired a sales team of twenty five to achieve their highest sales levels via training, modeling, support and financial incentives.
- Mentored and internally promoted successful company sales and account management staff into leadership positions to drive company growth.
Front End Customer Service Manager
Twin Fair Department Store
Amherst, NY
06.1973 - 08.1977
- Interviewed prospective employees and provided input to HR on hiring decisions.
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
- Organized team activities to build camaraderie and foster pleasant workplace culture.
- Completed thorough opening, closing and shift change functions to maintain operational standards each day.
- Mediated conflicts between employees and facilitated effective resolutions to disputes.
- Evaluated individual and team business performance and identified opportunities for improvement.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Recruited and trained new employees to meet job requirements.
- Resolved customer inquiries and complaints requiring management-level escalation.
Education
Interior Design - Interior Design
Interior Design Institute
Online Education02.2023
High School Diploma -
Kenmore East High School
Tonawanda, NY05.1976
Some College (No Degree) - Social Sciences
Millard Fillmore-SUNY
Amherst, NYSkills
- Color and Material Application
- Interior Architectural Detailing
- Proficient With Furniture Systems
- Product Specifications
- Adobe InDesign
- Material Requirements Determination
- Space Planning
- Accessories Selection
- Paste-ups and Drawings
- Design Rendering
- Service Oriented
- Furnishings Selection
- Design Presentation
- Contractor Oversight
- Verbal and Written Communication
- Material Cost Estimates
- Furnishings Layout Plan
- Color Scheme Coordination
- Design Planning
- Problem-Solving
- Color Palette Expertise
- Traffic Flow Patterns
- Accessorizing Rooms
- Spatial Planning
- Project Coordination
- Furniture Arrangements
- Interior Decor
Accomplishments
- Led team to achieve profit increase, earning recognition from upper management and financial reward.
- Simultaneously completed and met all deadlines for 25 large-scale successful projects.
- Headed sales department where sales have increased 14% during the years of management.
- Negotiated with vendors, saving company 8% annually.
- Recognized as Employee of the 1980-1989 for outstanding performance and team contributions.
- Consistently maintained high customer satisfaction ratings.
- Promoted from sales representative to Director of Sales and Marketing, in less than 36-months.
Additional Information
- I have a proven record as a consistent producer with a multitude of awards over the course of my career as a sales representative and Director of sales and Marketing.
- Hard working, extremely reliable always anxious to learn new skills, products, I've always worked well with other associates in very competitive fields.
- My responsibilities as an employee are driven by integrity, passion, loyalty and a very strong desire to always succeed!
- I've been fortunate to run my own business in Interior Design, which only helped to give me a better understanding of profit and loss.
- I am looking for a career not a job, don't let my age be a factor I can run circles around people half my age.
- I'm excited about getting started immediately and I am a very fast and conscientious learner.
Certification
- MSDS, and safety compliance- Hy-Grade Distributors - 1989
- Interior Design, Interior Design Institute - 2023
- HIPPA standards, Hy-Grade Distributors - 2011
- Sales training course, Dale Carnegie - 1994
- ASI (Advertising Specialty Institute), Hy-Grade Distributors - 1995
Sales Achievement awards in 1980 through 2005
- Highest profit increase 1985 through 1997.
- Highest percentage of profit increase 1987 through 1997.
- My sales awards led to trips to Hawaii, Monaco, France, Aruba, and other islands in the caribbean.
Timeline
Interior Decorator
Beauty By Design, LLC
03.2005 - 01.2019
Director of Sales and Marketing
Hy-Grade Distributors
08.1977 - 03.2006
Front End Customer Service Manager
Twin Fair Department Store
06.1973 - 08.1977
Interior Design - Interior Design
Interior Design Institute
High School Diploma -
Kenmore East High School
Some College (No Degree) - Social Sciences
Millard Fillmore-SUNY
- MSDS, and safety compliance- Hy-Grade Distributors - 1989
- Interior Design, Interior Design Institute - 2023
- HIPPA standards, Hy-Grade Distributors - 2011
- Sales training course, Dale Carnegie - 1994
- ASI (Advertising Specialty Institute), Hy-Grade Distributors - 1995
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