Betsy McPherson
Denver,CO
Summary
With an empathetic nature, an entrepreneurial mindset, and a willingness to get my hands dirty, I approach business problems as opportunities for growth. Patience and flexibility enable me to adapt to changing circumstances, while wisdom and data guides informed decisions. Excel at connecting seemingly unrelated ideas and synthesizing innovative solutions that maximize revenue for all stakeholders.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Director of Business Development
MJM Creative Services
01.2024 - Current
- Collaborate with creative team to customize solutions tailored specifically to individual prospect needs
- Increase client base and revenue by developing and implementing effective new business development strategies and tactics
Director of Business Development and Business Operations
Ann Benson Reidy + Associates
09.2022 - 12.2023
- Performed thorough business analysis and needs assessment to inform the creation of a strategic sales and marketing plan
- Successfully established and implemented first project management and sales processes in company history using HubSpot CRM and Notion
- Skillfully wrote and designed communications, marketing collateral and email templates, augmented by AI
- Closed first new corporate client in 7 years
- Mentored team members to develop their skills, leading to increased productivity and overall improvement of employee well-being
Director of Business Development
NINE dot ARTS
01.2022 - 12.2022
- Enhanced company''s market presence through targeted networking events and relationship building.
- Cultivated strong relationships with key stakeholders both internally and externally to optimize collaboration efforts across departments.
- Successfully coached and mentored direct report to exceed his target revenue goal by 10%
Senior Account Executive
Sunny Day Fund
01.2021 - 12.2022
- Outlined and wrote sales playbook, detailing best practices and map of sales process for Fintech start-up
- Creatively led company retreat workshops for culture building and strategic planning
- Established long-lasting partnerships with key industry influencers, generating increased brand awareness and credibility.
- Collaborated with cross-functional teams to ensure timely delivery of products and services, resulting in high customer satisfaction.
- Cold called prospects to explain partnership benefits, representing company values.
Business Development | Community Engagement
Rise Collaborative Workspace
01.2020 - 12.2020
- Strategically networked, serving as connector for powerful women in Denver, closing 4 new memberships during the pandemic
- Grew network over 300% in 6 months
Sales and Marketing Director
Women’s Bean Project
01.2014 - 12.2019
- Created and implemented scalable strategic and tactical sales and marketing plans across eight channels, including wholesale, grocery, and e-commerce
- Secured crucial strategic partnership with KeHE Distributors resulting in 50% year over year sales growth in the grocery channel, 15% growth in existing accounts and 35% in new accounts
- Represented company at large community and trade events, regularly speaking on large panels and on video to tell the story of the organization
- As member of leadership team, successfully coached and cultivated relationships with direct reports and associates, consistently helping them to achieve targets
President | Head of Independent Sales Force
Wee Ones Inc.
01.2000 - 12.2012
- Using a strengths-based management style, successfully led a team of 100 employees across all levels of organization in design, marketing, sales, operations, achieving consistent top line revenue growth, low employee turnover and high morale
- Selected and collaborated with outside marketing firm to conduct and execute first rebrand in company history, achieving 200% growth in independent retail channel
- Led team of 12 independent sales reps all over the United States, travelling to attend trade events and major meetings
Education
Certified Sales Professional -
Sandler Sales Institute
St. Louis, MODiversity and Inclusion Certificate -
Cornell University
02.2021
B.A. - English Literature
University of Virginia
Charlottesville, VA01.1996
Skills
- Relationship cultivation
- Consensus Driven Team Management
- Strategic Planning
- Data Driven
- Decision Making
- Team Building and Leadership
- Writing & Editing
- Public Speaking
- Process Development and Efficiency
Certification
- Sandler Training's President's Club Membership – Sandler Training.
- Zero to Dangerous - Flow Research Collective
- AI in Action - WPP
Timeline
Director of Business Development
MJM Creative Services
01.2024 - Current
Director of Business Development and Business Operations
Ann Benson Reidy + Associates
09.2022 - 12.2023
Director of Business Development
NINE dot ARTS
01.2022 - 12.2022
Senior Account Executive
Sunny Day Fund
01.2021 - 12.2022
Business Development | Community Engagement
Rise Collaborative Workspace
01.2020 - 12.2020
Sales and Marketing Director
Women’s Bean Project
01.2014 - 12.2019
President | Head of Independent Sales Force
Wee Ones Inc.
01.2000 - 12.2012
Diversity and Inclusion Certificate -
Cornell University
B.A. - English Literature
University of Virginia
- Sandler Training's President's Club Membership – Sandler Training.
- Zero to Dangerous - Flow Research Collective
- AI in Action - WPP
Certified Sales Professional -
Sandler Sales Institute
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