Betsy Whited
Flagstaff,Arizona
Summary
Dynamic UX Researcher with a proven track record at Deckers Brands, adept at leveraging analytics tools and user-centric design principles. Skilled in both design tools, such as Figma, and analytic tools, such as Fullstory, I excel in stakeholder engagement and creative brainstorming, driving impactful design solutions that enhance user experiences and meet business objectives. A collaborative team player with a passion for innovation.
Overview
15
15
years of professional experience
Work History
UX Researcher
Deckers Brands
Flagstaff, AZ
04.2023 - Current
- Developed research plans for the Global landscape to inform designs that meet the needs of all regions.
- Conducted user interviews to uncover insights on behaviors, needs, and motivations, in order to create strategies for digital products.
- Utilized A/B testing methods to evaluate design solution effectiveness.
- Performed heuristic evaluations of websites and applications against established usability principles.
- Performed competitive analysis to assess market landscape for UX initiatives.
- Leveraged analytics tools to identify improvement opportunities in existing systems.
- Collaborated in team environments to enhance overall productivity.
- Data and journey mapping for the consumer journey across all channels (Discovery, Exploration, Consideration, Purchase, Post Purchase, and Loyalty Engagement) across e-commerce, stores, and CRM.
Art Director and Digital Product Designer
Paragon Athletics
Flagstaff, AZ
07.2010 - 07.2021
- Created a brand design system to connect and elevate the brand identity.
- Conducted competitor analyses of brands and products to identify industry trends and best practices.
- Collaborated with team members and project managers to generate innovative digital product ideas.
- Created storyboards, mood boards, style frames, and layouts for functional use, and visual appeal.
- Developed user interface designs for mobile and web applications using Adobe Creative Suite.
- Designed graphics, icons, illustrations, and animations for digital products.
- Provided art direction for photographers and videographers to align with the brand vision and create a seamless user experience.
Education
Master of Science - User Experience Design
Arizona State University
Tempe, AZ05-2023
Bachelor of Science - Interior Design
Northern Arizona University
Flagstaff, AZ05-2012
Skills
- Design tools: Figma, Adobe Suite
- Research tools: FullStory, ContentSquare, Userlytics, GA4, Tableau, Medallia, Dynamic Yield
- Understanding of HTML5, CSS, and JavaScript
- Project management and team software: Airtable, Asana, Microsoft Teams, JIRA
- UX and consumer journey mapping and strategy
- Creative brainstorming
- Stakeholder engagement
- Wireframing, prototyping and full fidelity design proficiency
- User-centric approach, with an empathetic mindset
- A joy to work with :)
Accomplishments
- Dynamic Yield Personalization Award, October 2024
- Omni Excellence Award, March 2025
References
References available upon request.
Timeline
UX Researcher
Deckers Brands
04.2023 - Current
Art Director and Digital Product Designer
Paragon Athletics
07.2010 - 07.2021
Master of Science - User Experience Design
Arizona State University
Bachelor of Science - Interior Design
Northern Arizona University