Summary
Overview
Work History
Education
Skills
Certification
Awards
Affiliations
TALENT ASSESMENT
Timeline
Generic

Betty Evans

Atlanta,GA

Summary

Versatile, high-impact, and detail-oriented professional with over 25 years of experience delivering comprehensive logistical support and strategic planning for corporate events, conferences, and trade shows with attendance ranging from hundreds to over 60,000. Proven success across diverse industries including B2B, wholesale trade, healthcare, hospitality, educational design, embedded systems, and aviation. Recognized for expertly balancing competing priorities, meeting tight deadlines, and consistently delivering exceptional results. Thrives in fast-paced, dynamic environments where collaboration, adaptability, and proactive problem-solving are essential. Known for building trust, fostering teamwork, and executing with precision. Brings a strong background in event logistics, budget management, vendor negotiation, travel coordination, team leadership, and project management. Exceptional communicator with a keen ability to influence, engage, and provide outstanding service to stakeholders at all levels.

Overview

27
27
years of professional experience
1
1
Certification

Work History

Trade Show and Conference Manager

AVIATION WEEK/INFORMA
01.2023 - Current
  • Oversees global events, including major trade shows, industry conferences, and awards dinners
  • Manages end-to-end logistics, encompassing floor plan design, vendor management, staffing, and execution.
  • Collaborate cross-functionally with marketing, sales, and leadership to maintain consistent messaging.
  • Delivers flawless event execution through strategic planning, precision, and proactive issue resolution.
  • Coordinates with design teams to create collateral, graphics, and signage for events.
  • Develop and manage detailed event budgets, ensuring cost-effective execution and accurate ROI tracking.
  • Conducts post-event evaluation to identify strategic improvements to maximize ROI and attendee experience.
  • Coordinates all aspects of travel logistics, from securing hotel blocks, managing team itineraries and provide onsite event support.

Event Operations Manager

EMERALD EXPO
01.2020 - 01.2023
  • Executed efficient and cost-effective planning for all event operations and logistics.
  • Organized and led coordination efforts with internal teams and external partners to manage budgets, contracts, on-site design, logistics, and event collateral, ensuring clear communication and alignment among all stakeholders to successfully execute events.
  • Managed and scheduled all operational aspects as well as maintaining relationships with onsite partners and personnel.
  • Plan, contract, manage and monitor all special events for more than 5,000 attendees to include, but not limited to menu planning, sponsorship and directional signage, transportation, housing for staff and VIP’s, registration, security, cleaning and A/V.
  • Developed comprehensive show production timelines to guide event execution.
  • Facilitated pre-show and post-show meetings to enhance collaboration among stakeholders.
  • Monitored event budgets and expenses, recommending cost-saving measures and maintaining payment schedules.
  • Created RFPs and negotiated vendor contracts to ensure optimal service delivery.
  • Managed the production of the exhibitor service manuals, event-related forms, and exhibitor listings for the show guides/addendums and on-site emergency plans.
  • Managed staff and VIP housing and monitor weekly housing pick-ups and attrition.

Contracted Conference and Event Coordinator

WELLSPRING NONPROFIT RESOURCE, LLC
01.2013 - 01.2020
  • Coordinated event site logistics through staff consultations and designated points of contact.
  • Developed event scope, format, and budgets through meetings with sponsors.
  • Facilitated communication between event hosts, facility staff, and vendors to manage accommodations and transportation.
  • Inspected event facilities for compliance with customer requirements and permitting regulations.
  • Collaborated with the registration department to oversee distribution of badges, customized courses, and tickets.
  • Delegated planning tasks to event personnel for efficient execution.
  • Liaised with staff at selected event sites to ensure coordination of details and point of contact.
  • Planned events' scope, format, and budgets by meeting with sponsors.
  • Served as primary contact between event hosts and facility staff to organize accommodations and logistics.
  • Conducted inspections of event venues to verify adherence to customer specifications and permits.
  • Partnered with registration team to manage mailing badges and tickets to attendees.
  • Assigned planning duties to event personnel to streamline processes.

Senior Event/ Sales and Trade Show Manager

AMERICASMART
01.2008 - 01.2013
  • Produced wholesale trade shows, attracting 60,000 buyers and exhibitors per event.
  • Established and nurtured exhibitor relations through sales trips and media research.
  • Prepared scaled drawings and coordinated equipment distribution for events.
  • Managed transportation logistics to ensure timely setup and execution.
  • Provided assistance in exhibition management for internal and external stakeholders.
  • Facilitated deployment of lead retrieval systems for enhanced data collection.
  • Consulted with executives on post-event evaluations and recommended process improvements.
  • Tracked budget and expenses by collaborating with team members to ensure financial accuracy.

Trade Show Sales Manager and Show Coordinator

SOUTHERN SHOWS
01.1998 - 01.2008
  • Produced consumer trade shows annually as part of a collaborative team effort
  • Developed vendor, sponsor, and media relationships to enhance event visibility.
  • Established and managed comprehensive event budgets to ensure financial efficiency.
  • Conducted market research on trends, presenting findings with actionable recommendations.
  • Negotiated contracts and oversaw logistics for venue, transportation, entertainment, décor, and sponsorships.
  • Researched and selected optimal sites and venues for events.
  • Supervised and trained onsite staff to maintain high operational standards.
  • Coordinated travel arrangements for VIP guests to ensure seamless experiences

Education

Bachelor of Science - Consumer Science

University of Georgia
Athens, GA

Skills

  • Adobe
  • Cvent
  • E-Forms
  • Excel
  • Microsoft Outlook
  • Microsoft Word
  • Personify (A2Z)
  • Power Point
  • SalesLogix
  • Sphera
  • Stova
  • Telemagic
  • Web Experience Management (WEM)

Certification

  • Event Planning & Management Certification, Skill Success Online Class
  • Meeting Planner Certification, Kennesaw State University, Atlanta, GA

Awards

Recipient, Excellence in Customer Service Award, Recipient, Excellence in Team Building Award

Affiliations

Member of IAEE

TALENT ASSESMENT

  • PEOPLE ACUMEN: Consumer Relationships, Empathy, Positivity (1-3)
  • WORK STYLE: Focus (4)
  • DRIVES & VALUES: Values (5)

Timeline

Trade Show and Conference Manager

AVIATION WEEK/INFORMA
01.2023 - Current

Event Operations Manager

EMERALD EXPO
01.2020 - 01.2023

Contracted Conference and Event Coordinator

WELLSPRING NONPROFIT RESOURCE, LLC
01.2013 - 01.2020

Senior Event/ Sales and Trade Show Manager

AMERICASMART
01.2008 - 01.2013

Trade Show Sales Manager and Show Coordinator

SOUTHERN SHOWS
01.1998 - 01.2008

Bachelor of Science - Consumer Science

University of Georgia

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