Summary
Overview
Work History
Education
Skills
Websites
Additional Information - Travel Availability
Professional Development And Awards
Accomplishments
Languages
References
Timeline
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BETTY A. GIOSSI

Sayville,NY

Summary

Agile executive with 20+ years shaping digital ecosystems, driving content innovation, and leading cross-channel engagement. Known for solving complex challenges with lean budgets, high autonomy, and inclusive leadership—achieving over 90% team retention and delivering measurable growth.

Overview

20
20
years of professional experience

Work History

Director, Social Media, Web & Moderation Operation

Canon USA, Inc.
08.2018 - 07.2024
  • Consolidated web, eCommerce, and support into a cohesive digital ecosystem.
  • Executed end-to-end transformation planning, rollout, and training initiatives.
  • Audited over 150K webpages, executing 110K redirects and migrating 31K pages with improved SEO.
  • Managed 33 staff members while achieving 95% retention through effective coaching and mentorship.
  • Implemented Agile frameworks across digital operations utilizing Jira and Scrum methodologies.
  • Acted as public spokesperson at industry events, enhancing organizational visibility.

Sr. Manager, Social Media & Email Marketing

Canon USA, Inc.
Melville, USA
01.2016 - 01.2018
  • Directed $12M social program, generating 180% engagement lift and 9.2% ad recall improvement.
  • Produced $14.5M in social commerce revenue; optimized multichannel email using Salesforce Marketing Cloud.

Marketing Supervisor/Specialist

Canon USA, Inc.
Melville, USA
06.2004 - 06.2016
  • Launched Canon’s Hispanic Marketing Initiative and co-branded campaigns with sales teams.
  • Developed first content governance and social strategy for Canon’s printer marketing division.
  • Implemented Agile frameworks across digital operations using Jira and Scrum methodologies.
  • Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.

Education

B.S. - Marketing

SUNY College at Old Westbury

A.A.S. - Business Administration

Briarcliffe College

Skills

  • Digital Strategy
  • Social Media Marketing
  • Content development
  • Cross-functional Leadership
  • Governance and Compliance
  • Agile Program Management
  • Change Enablement
  • Email marketing
  • Web Experience Design
  • Stakeholder Engagement

Additional Information - Travel Availability

Open to travel as needed

Professional Development And Awards

  • Fluent in Spanish
  • Canon WiLL Program Mentor
  • Girls Inc. STEM Coach
  • Volunteer: St. Jude Children’s Hospital
  • CAPA Awards: Digital Marketing, Social Launch, Email Campaigns
  • Featured in Adobe Case Study: 150% Conversion Rate Improvement

Accomplishments

CAPA Presidents Award

(06/2012 - 07/2024)

Canon USA

Facebook Pilot for Canon/Email Marketing CRM System Implementation/Digital Transformation Execution

Adobe Technology Article

How Canon USA Boosted Conversion Rates by 150%

03/2023

https://business.adobe.com/customer-success-stories/canon-usa-case-study.html

Languages

Spanish
Native/ Bilingual

References

References available upon request.

Timeline

Director, Social Media, Web & Moderation Operation

Canon USA, Inc.
08.2018 - 07.2024

Sr. Manager, Social Media & Email Marketing

Canon USA, Inc.
01.2016 - 01.2018

Marketing Supervisor/Specialist

Canon USA, Inc.
06.2004 - 06.2016

B.S. - Marketing

SUNY College at Old Westbury

A.A.S. - Business Administration

Briarcliffe College

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BETTY A. GIOSSI