Betty Tom
Chino Hills,CA
Summary
Creative and innovative art director with comprehensive experience in leading visual design projects from concept through completion. Skilled in collaborating with teams to create compelling branding, advertising campaigns, and multimedia designs. Demonstrated ability to blend artistic vision with project objectives to deliver impactful visual narratives. Successfully enhanced brand visibility and engagement across various platforms through strategic design initiatives.
Overview
15
15
years of professional experience
Work History
Art Director
Markwins Beauty Brands-Wet n Wild
City Of Industry , CA
2000.02 - 2010.11
- Used Adobe Photoshop and Adobe Illustrator to create variety of graphic designs.
- Consulted with print shops regarding file types and printing requirements for various projects.
- Directed photo shoots, managed video production crews, and oversaw post-production editing.
- Produced digital media assets including web graphics, animations, videos.
- Ensured brand consistency across all platforms by monitoring usage of logo marks and other elements of branding.
- Designed promotional materials such as brochures, flyers, posters, banners, newsletters, logos.
- Coordinated with printers and other vendors to ensure timely delivery of materials.
- Collaborated with creative design team to complete projects on tight deadlines.
Assistant/Graphic Designer
Preferred Plush
Montebello , CA
1995.09 - 1999.12
- Entered data into databases accurately and efficiently.
- Assisted organizational efforts by filing, entering data and answering phones.
- Answered incoming calls and directed them to appropriate personnel or departments.
- Assisted with set up for social events and food deliveries.
- Participated in credit and collections activities.
- Designed print materials such as brochures, flyers and posters for marketing campaigns.
- Provided support on photo shoots related to the project's needs.
- Oversaw the production process, including selecting paper, inks, and finishes for print materials.
- Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create visually appealing designs.
- Reviewed final layouts, making improvements and suggestions as needed.
Education
Bachelor of Arts - Fine Arts
California State University - Los Angeles
Los Angeles, CA1998-06
Skills
- Adobe Photoshop
- Logo creation
- Packaging Design
- Adobe InDesign
- Marketing knowledge
- Graphic arts design
- Print Production
Languages
English
Professional
Chinese (Cantonese)
Elementary
Spanish
Limited
Accomplishments
- 2024-2025 President at South Pointe Performing Arts Booster Club
Organize monthly meetings and agenda, work directly with band director to plan events, oversee each position and their duties, recruit new members.
- 2024-2025 Parliamentarian board member at Walnut Elementary
Attend board meetings ro discuss and decide on executive decisions, keep meetings on track, post fundraisers and events on social media, making monthly announcement flyers, nominate new board members.
- 2023-2024 Fundraiser Coordinator at South Pointe Performing Arts Booster Club
Schedule, arrange and oversee fundraiser events to raise money for the band program.
- 2020-2022 Historian/Yearbook Coordinator at Walnut Elementary
Collect and arrange photos for yearbook, layout yearbook pages and designs, work directly with print shop.
Timeline
Art Director
Markwins Beauty Brands-Wet n Wild
2000.02 - 2010.11
Assistant/Graphic Designer
Preferred Plush
1995.09 - 1999.12
Bachelor of Arts - Fine Arts
California State University - Los Angeles
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