Betty Wasef
Rockwall,TX
Summary
Dynamic Rheumatology and Specialty Pharmaceutical Sales Professional with 15+ years of experience driving the launch, access, and growth of biologic and specialty therapies in immunology and rheumatology. Holds a Bachelor of Pharmacy (BPharm) and U.S. pharmacy equivalency certification (FPGEE), providing a solid scientific foundation for evidence-based clinical discussions.
Proven expertise in rheumatology biologics, including the Cosentyx® launch, expansion of Xeljanz®/Xeljanz XR®, and growth of Enbrel® (etanercept) through key account management, P&T committee engagement, and payer collaboration. Skilled in engaging Rheumatologists, allied HCPs, teaching and community hospitals, and cross-functional teams.
Recognized for ethical, compliant, and customer-focused execution, with strengths in translating clinical data into meaningful discussions, building trusted HCP relationships, and supporting territory and brand objectives in line with company policies and compliance standards.
Overview
22
22
years of professional experience
Work History
Medical & Training Manager – Pharmaceutical Divisi
AAW Kuwait – Supporting ROCHE, Chiesi, OM Pharma, BAYER, Alfa Sigma
02.2019 - 06.2023
- Led medical, scientific, and training strategies across immunology, rheumatology, and specialty portfolios.
- Built trusted relationships with KOLs, Rheumatologists, and Allied HCPs.
- Delivered guideline-based education, advisory boards, and clinical trial data presentations.
- Designed and implemented training programs for 100+ representatives, driving sustained >100% sales achievement.
- Ensured full compliance with regulatory and company standards.
Key Account Manager – Specialty / Immunology
Pfizer & Novartis
05.2012 - 12.2018
- Led launch and access strategy for Cosentyx by engaging P&T committees and payers to secure formulary inclusion.
- Supported launch and growth of Xeljanz / Xeljanz XR across rheumatology accounts.
- Sustained healthy market growth of Enbrel (etanercept) in competitive biologics markets.
- Achieved up to 135% vs budget and received Best Key Account Manager awards.
Medical Representative → District Manager
MSD & Servier
06.2001 - 05.2012
- Managed a team of 14 representatives across multiple districts, ensuring alignment with organizational goals.
- Implemented strategic initiatives that resulted in a 125% budget achievement and recovery of essential brand market share.
Education
Bachelor of Pharmaceutical Sciences - BPharm
University of Cairo
Egypt05-2000
Skills
- Rheumatology & Immunology Sales
- Specialty & Biologic Launch Excellence
- P&T Committees & Formulary Access
- Payer & Market Access Strategy
- Teaching, Community & Federal Hospitals
- Key Account Management
- Speaker Programs & KOL Development
- Clinical & Scientific Data Translation
LANGUAGES
English: Fluent (TOEFL iBT – Advanced)
Arabic: Native
Timeline
Medical & Training Manager – Pharmaceutical Divisi
AAW Kuwait – Supporting ROCHE, Chiesi, OM Pharma, BAYER, Alfa Sigma
02.2019 - 06.2023
Key Account Manager – Specialty / Immunology
Pfizer & Novartis
05.2012 - 12.2018
Medical Representative → District Manager
MSD & Servier
06.2001 - 05.2012
Bachelor of Pharmaceutical Sciences - BPharm
University of Cairo
AWARDS
Best Key Account Manager Award (2nd and 3rd place) for two consecutive years 2013 & 2014 across GULF Countries
TRAININGS
Introduction to Biology of Cancer with Honor (Johns Hopkins, 2023)/ Managing Talent (University of Michigan, 2022), / Drive Creative Innovation (ONELEAP, 2021) / Giving Helpful Feedback (University of Colorado, 2021) / Resilience and Well Being in Times of Crisis (LEORON, 2020)/ Creating a positive work environment and enthusiastic people (Dale Carnegie, 2019)/ Customer Value Creation- Advanced Training (Mercuri International, 2013)/ Advanced Negotiation Skills (Gap Partnership, 2012).
THERAPEUTIC AREAS EXPERIENCE
Rheumatology& Immunology (Multiple Sclerosis & Rheumatoid Arthritis)/ Oncology/ Neuroscience (Alzheimer, Parkinsonism and Depression)/ Cardiovascular/ Endocrinology (Diabetes)/ Rare Diseases (FH, EB and Hemophilia)/ Infection Control/ Ophthalmology/ Dermatology (Psoriasis, Urticaria and Acne)/ Respiratory (Bronchial Asthma, Severe Allergic Asthma, Pulmonary surfactant)/ Gastroenterology/ Nephrology (Kidney Transplantation & UTIs)/ Hemorrhoidal disease and chronic venous insufficiency/ Gynecology (Oral Contraceptives)/ E.N.T (Allergic Rhinitis & Sinusitis)/ Antibiotics.