Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Betty Anne Richardson

Summary

Dynamic Public Relations Manager accomplished in cultivating positive coverage and managing perception. Expertly builds connections, controls narratives, and optimizes messaging through storytelling. Highly articulate, creative, and driven to meet challenging PR targets.

Overview

4
4
years of professional experience
1
1
Certification

Work History

PR Senior Account Manager

Bender Group Public Relations
05.2021 - Current
  • Spearhead PR campaigns for 15+ high-profile clients, generating average of 150% increase in media coverage and brand visibility, or average of 30 Million Organic Media Impressions per brand, within 6-month project windows
  • Manage diverse portfolio of top-tier clients in CPG, lifestyle, & non-profit sectors including Manischewitz, Jarlsberg, FrieslandCampina, JScreen, Kerasal, AMIT, Better Than Milk, ROAR Organic Energy Drink, Yumble, Honey Stinger, and more.

Executive Associate

Pearlman Advisors & Investments
05.2020 - 05.2021
  • Conducted marketing and business strategy research for investment and consulting firm founded by former CBS and FOX senior executive
  • Performed in-depth market research and business strategy analyses, delivering data-driven insights and recommendations to enhance investment and strategic initiatives in digital media and technology sectors.

Independent Consultant

Freelance
12.2019 - 05.2020

• Assisted with technical and organizational projects for online course on Constitutional Law taught by Northeastern Law lecturer.

• Provided services normally performed by Teaching Assistant.

Education

Bachelor of Arts - Psychology

Harvard University
Cambridge
12.2018

Skills

  • Media Relations
  • Press Release Writing
  • Brand Management
  • Copywriting
  • Client Rapport-Building
  • Brand-Building Strategies
  • Strategy Development
  • Interpersonal Communication Skills
  • Social Media Digital Marketing
  • ROI Calculations
  • Media Placement

Certification

Media Writing Essentials Certificate

The New School x Rolling Stone, June 2022 - Present


PR Strategy Certification

Cornell University Graduate School, March 2022


PR Media Monitoring Certification

Meltwater, February 2022

Timeline

PR Senior Account Manager

Bender Group Public Relations
05.2021 - Current

Executive Associate

Pearlman Advisors & Investments
05.2020 - 05.2021

Independent Consultant

Freelance
12.2019 - 05.2020

Bachelor of Arts - Psychology

Harvard University

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Betty Anne Richardson