Betty Ellen Berlamino

-Independent media consultant

-Specialize in broadcast and streaming media

-Expertise in distribution

-Emphasis on sports contracts and distribution

-Specialize in consolidation strategy

-Negotiated affiliation agreements with all our station clients

-Negotiated agreements with MVPD ans vMVPD partners

-Worked with the marketing department on co=op budgets and promotional executions

-Led the CW+ team to increase distribution and negotiate syndication contracts

-Negotiated all E/I programming for the network

-Participated in over-all strategy and programming decisions for the network

• -Part of the corporate conversion team for the sales and traffic consolidation
• -Part of the IT transformative team to acquire and create new systems and reporting tools
• -Transitioned the national representation of the CW and indy stations from an outside rep company to an in-house division of the company
• -Managed the eight sales offices for the owned-and-operated station group

• -Led the transition of the station from a privately held company to part of the CBS portfolio of stations after it was purchased by the corporation
• -Acquired and scheduled 23 hours of stripped programming
• -Supervised a complete re-design of the on-air look and the social media properties
• -Launched two daily newscasts
• -Worked with syndicator on co-op campaigns to introduce the station and the programming to the marketplace

• -Led the sales and marketing efforts for the nine CW and independent stations owned by CBS
• -Negotiated co-op budgets with the network for off-air promotion
• -Created and executed group sales and marketing campaigns

• -Led all aspects of the station; sales, marketing, programming, engineering, news, finance, and human resources
• -Formulated, presented and executed the yearly operating and strategic business plans
• -Achieved yearly business goals and OCF targets
• -Negotiated multi-million dollar contracts with program suppliers, sports franchises and media companies
• -Worked with the legal team on retransmission deals with cable providers
• -Presented business updates to bankers and Wall Street executives
• -Part of the 'pitch team' to sell Tribune Company

• -Led sales, marketing and local production teams
• -Negotiated group program deals for 23 Tribune stations
• -Negotiated all multi-market advertising deals

• -Led local sales team to become the #1 billing station in Los Angeles
• -Negotiated yearly and quarterly contracts with advertising agencies and buying services
• -Participated in station pitches to acquire programming

• -Led local and national sales teams to record revenue results
• -Controlled inventory and set advertising rates
• -Developed sales strategies to achieve revenue budgets
• -Managed the P&L for sales, programming and news

• -Managed a multi-million sales list of local and direct clients