Creative, goal-oriented Marketing Leader with extensive experience planning and executing marketing campaigns that accomplish strategic goals and reach target audiences. Experienced in managing all stages of campaigns, deepening partnerships and boosting sales with creative and proactive approaches. Expertise includes market research, marketing campaigns and content development.
Hi, I’m
Beverly Hughes
Mansfield,TX
Summary
Overview
8
years of professional experience
Work History
Live Deeply RootedDallas, TX
Marketing Campaign Manager
10.2019 - 08.2022
Job overview
- Managed online marketing/communications, effectively drove brand awareness, engagement and traffic to social media pages and company website
- Monitored and analyzed content analytics to best engage with audience
- Created and curated content
- Keep informed of industry trends, technology platforms, social platforms, events and deals
- Managed contractual obligations such as timelines, creative briefs, content submissions and postings
- Partnerships with Major Brands, successfully oversee 100+ campaigns performing successfully within beauty, lifestyle, personal care, skin care, hair care, and fashion categories, resulting in several partnership renewals and long-term collaborations (Walmart, Hyundai, Old Navy, Wholefoods, SheaMoisture, Nike, Amazon)
Independent ContractorChicago, IL
Brand Ambassador
09.2016 - 08.2019
Job overview
- Studied company’s marketing goals and objectives
- Generated ideas to maximize sales to achieve or exceed sales goals
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion
- Assisted in creating and installing marketing displays and ensuring that brand advertising material is placed in strategic manner
- Communicated product information with confidence and educated consumers about brands
- Contributed to social media content documenting brand's impact
- Executed brand activations to standards and with professionalism
- Expanded brand presence and acted as face of company at events
Williams SupplyChicago, IL
Social Media Specialist
09.2015 - 08.2016
Job overview
- Increased customer engagement through social media
- Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning
- Created social media content with consistent content and tone
- Engaged with consumers using education, passion and authenticity
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals
StarbucksOak Park, IL
Barista
10.2014 - 09.2015
Job overview
- Opened, maintained and closed coffee station
- Communicated with customers, noted their preferences and took feedback
- Upsold specialty items increasing store sales
- Performed cashiering and inventory management tasks
- Educated coworkers and customers about products
- Elevated customer loyalty by using strong communication abilities to resolve customer problems
Education
Triton College
from Psychology
University Overview
Loyola University of ChicagoChicago, IL
Bachelor of Arts from Applied Psychology
05.2024
University Overview
Skills
- Project Coordination
- Digital Marketing
- Digital Strategy
- Social Media
- Campaign Management
- Basecamp
- MS Word
- MS Outlook
- MS Excel
Timeline
Marketing Campaign Manager
Live Deeply Rooted
10.2019 - 08.2022
Brand Ambassador
Independent Contractor
09.2016 - 08.2019
Social Media Specialist
Williams Supply
09.2015 - 08.2016
Barista
Starbucks
10.2014 - 09.2015
Triton College
from Psychology
Loyola University of Chicago
Bachelor of Arts from Applied Psychology
Similar Profiles
India JohnsonIndia Johnson
Kindergarten and First Grade Teacher at Deeply Rooted Homeschool AcademyKindergarten and First Grade Teacher at Deeply Rooted Homeschool Academy
Daniel J. HendersonDaniel J. Henderson
Excavation Support at Deeply DigitalExcavation Support at Deeply Digital
Christina CarrenoChristina Carreno
School Campus Lead at Rooted in ChristSchool Campus Lead at Rooted in Christ