Beverly Taylor
Gilbert,AZ
Summary
A results-driven marketing leader with over 15 years of expertise in software and services companies. Proven track record in steering national trade shows, regional events, user conferences, brand awareness, and end-to-end marketing campaigns. A strategic and creative problem-solver, adept at exceeding expectations, managing projects, and contributing to visionary strategies. Skilled in team management, mentorship, and fostering lasting relationships with internal and external stakeholders. Seeking a dynamic role as a Marketing leader to leverage experience, drive innovation, and propel organizational success in a fast-paced environment.
Overview
16
16
years of professional experience
Work History
Director of Marketing
Intellective
09.2018 - Current
- Spearheaded KPIs and OKRs, overseeing sales enablement and full customer lifecycle management
- Monitored industry trends and analyzed competitive landscape
- Orchestrated a comprehensive rebranding initiative, including a digital relaunch
- Formulated and executed short and long-term plans, goals, and budgets for the marketing department
- Managed conferences and trade shows, ensuring successful participation and representation
- Led, mentored, and managed the marketing team, fostering a collaborative and high-performance environment
- Collaborated with Product Development to launch an app on Salesforce App Exchange and Microsoft AppSource
- Oversaw marketing analytics, utilizing tools such as Google Analytics, Sharpspring email automation, and social media platforms
- Collaborated with Sales for effective lead generation and demand generation strategies, targeting various verticals and products.
Director of Marketing and Executive Member
Ipro Tech
12.2013 - 05.2018
- Led the go-to-market strategy, overseeing positioning, messaging, demand generation, and thought leadership activities for Ipro Tech
- Collaborated with VP of Sales in lead generation and managing the entire customer lifecycle
- Executed comprehensive corporate and industry event planning, including conferences, roadshows, trade shows, lunch and learns, and business meetings
- Orchestrated and managed Ipro Tech's user conference, drawing over 500 customers for a three-day event
- Oversaw partner programs and cultivated relationships with key industry management consultants and system integrators
- Ensured marketing investments aligned with corporate objectives, delivering measurable ROI using tools such as Google Analytics, Marketo, and Oktopost
- Led the redesign and development of the company website, aligning messaging with business strategy
- Actively participated in setting the strategic direction for the company's brand and commercialization, working closely with executive leadership, product management, and sales based on market and customer insights
- Managed the digital marketing strategy, including SEO, email marketing, conversions, and social media, resulting in increased lead generation
- Utilized PPC ads and strategic keyword purchases to introduce new customers across products
- Led and managed a dynamic marketing team, consisting of a content writer, event coordinator, and social media manager, by setting goals, providing training, fostering skills development, and supporting personal growth.
Full-Time Student
Arizona State University
06.2011 - 12.2012
- Acquired valuable knowledge and expertise in Liberal Studies
- Engaged in full-time academic pursuits, focusing on comprehensive coursework and skill development
- Demonstrated commitment to educational advancement, maintaining a rigorous schedule and achieving academic milestones.
Local Sales Coordinator/Media Marketing
Belo Corporation
01.2008 - 06.2011
- Successfully sold and managed monthly sales of 60k – 100k in paid programming time for KTVK and KASW
- Played a key role in marketing and coordinating the 'America's Next Top Model' casting call in Phoenix
- Supported marketing efforts and coordinated three annual CW6 crew casting calls
- Orchestrated quarterly Team Building activities, events, and luncheons for the Sales Team
- Conducted training sessions for Account Executives on station products and software programs
- Generated labor reports, commission reports, and expense reports for station management
- Compiled and delivered weekly reports for advertising agencies, ensuring transparent communication
- Maintained daily communication with clients, addressing queries and providing necessary support
- Assisted Account Executives in the preparation of proposals and presentations
- Managed accounts receivable for paid programming, ensuring timely and accurate financial transactions.
Education
Bachelor of Liberal Studies -
Arizona State University
Arizona12.2012
Skills
- Large-Scale Event Planning
- Trade Shows
- Campaign Planning
- Budgeting
- Team Leadership
- Project Management
- Project Management Tools
- Relationship/Partner Marketing
- Lead Generation
- Salesforce CRM
- Partnership Marketing
- Experience with SEO/SEM
- Email Automation
Additional Information
VP of Philanthropy 6/2023 - Present
National Charity League - SanTan Chapter
References
References will be provided upon request.
Timeline
Director of Marketing
Intellective
09.2018 - Current
Director of Marketing and Executive Member
Ipro Tech
12.2013 - 05.2018
Full-Time Student
Arizona State University
06.2011 - 12.2012
Local Sales Coordinator/Media Marketing
Belo Corporation
01.2008 - 06.2011
Bachelor of Liberal Studies -
Arizona State University
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