Microsoft Word, Excel, PowerPoint
Beverly Tye
San Rafael,CA
Summary
Results-driven Manager with 15 years of experience in healthcare and corporate environments, specializing in brand stewardship, creative projects, data analysis, and operational management. Managed the delivery of award-winning integrated Employee Assistance Programs, Health Plans, and Public Sector marketing campaigns across digital and print channels, optimizing operations, and driving strategic production planning. Implemented campaigns, launching innovative products and programs, and delivering measurable ROI while ensuring client satisfaction. Empathetic team leader, passionate about fostering collaboration, continuous learning, transparency, and achieving impactful business outcomes.
Overview
14
14
years of professional experience
Work History
Marketing Project Management, Senior, Communication Governance and Regulated Materials
Blue Shield of California/IT Avalon Contractor
07.2024 - Current
- Oversight of Critical Communication Processes: Led processes to ensure accurate and compliant member termination and reinstatement letters, aligning with Pharmacy Reimagined objectives while refining data files and implementing vendor-supported digital enhancements
- Advancing Accessibility and Inclusion Initiatives: Directed alternate communication formats (e.g., Braille, Audio CD) to meet accessibility standards and member preferences, fostering equity and inclusivity
- Governance and Compliance Leadership: Streamlined workflows by organizing training resources, documenting learnings, and creating tools like defect logs to enhance project efficiency and ensure compliance with audit standards
- Team Collaboration for Standardization: Partnered with cross-functional teams to establish letter formatting standards and policy refinement, ensuring brand alignment and operational consistency
- Project Documentation and Audit Readiness: Ensured regulatory compliance by managing documentation for member communications and maintaining final project files within centralized systems
- Managed relationships with external vendors and contractors to acquire mutually beneficial contracts and successful project delivery.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
Director, Creative Services & Events, Marketing & Growth
Magellan Health, Inc.
11.2010 - 11.2023
- Developed and delivered client communications across commercial, corporate, and public sector channels while managing intake, planning, scheduling, resourcing, production, and approvals
- Created systems for feedback and resolution planning and collaborated with cross-functional teams to enhance marketing strategies, build brand awareness, and drive demand through product marketing, advertising, social media, and direct marketing
- Program Leadership Across Public and Private Sectors: Directed the development and delivery of client communications for commercial, corporate, and public-sector and provider audiences, overseeing intake, planning, scheduling, and execution
- Stakeholder Engagement and Collaboration: Partnered with cross-functional teams to optimize marketing strategies and implement impactful campaigns, driving a 25% increase in engagement and visibility
- Resource and Budget Optimization: Spearheaded systems for project management and event tracking, ensuring efficient resource alignment and achieving annual cost savings of over $200K through streamlined operations
- Process Improvement and Team Efficiency: Implemented workflows and automated templates to standardize outputs, improving productivity by 25% while meeting client demands across diverse channels
- Comprehensive Event Management: Managed the planning and execution of 15+ conferences annually, ensuring alignment with organizational goals and seamless delivery of associated communications
- Vendor Management and Policy Compliance: Negotiated contracts and managed external partnerships, ensuring adherence to company policies and achieving significant cost savings through optimized sourcing strategies
- Client-Focused Communication Projects: Oversaw project lifecycles, from intake and budgeting to reporting and billing, ensuring successful outcomes aligned with client expectations
- Reduced operational risks while organizing data to forecast performance trends.
- Trained and guided team members to maintain high productivity and performance metrics.
- Interacted well with customers to build connections and nurture relationships.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Managed purchasing, sales, marketing and customer account operations efficiently.
Education
B.A. - Psychology
University of California, Santa Cruz
Santa Cruz, CASkills
- Program Oversight and Management
- Production and Operational Efficiency
- Budget Management and Expense Tracking
- Strategic Problem-Solving and Collaboration
- Team Leadership and Communication
- Project Management and Coordination
- Customer relations and cross-functional collaboration
- Project scope analysis and data review
- Planning and schedule management
- Vendor sourcing and contract management
Software
Adobe Creative Cloud, Adobe Acrobat Pro, Workfront,
Workzone, Asana, Salesforce, Pardot, Airtable, Google Analytics, Agile Practices, Infor Financial System, CANTO
Timeline
Marketing Project Management, Senior, Communication Governance and Regulated Materials
Blue Shield of California/IT Avalon Contractor
07.2024 - Current
Director, Creative Services & Events, Marketing & Growth
Magellan Health, Inc.
11.2010 - 11.2023
B.A. - Psychology
University of California, Santa Cruz
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