BHAGYASHREE ROKADE
Redmond,WA
Summary
Versatile, high-energy professional, looking to become a part of a growing and data-driven organization by playing a critical role in achieving business goals while nurturing business relationships between sales, marketing, customer and business development teams.
Profile Summary 7+ years of hands-on experience in event management (in-person and virtual) at highest levels, identifying go-to market strategy by working with segment marketing managers and sales leaders.
As a Field Marketing and Events Manager, developed event marketing goals associated with each event as well as the multi-channel campaigns to maximize lead gen opportunities, from pre-event to post-event.
Experience in working with content team or external agencies to create product positioning, messaging which is compelling and impactful by developing a clear and crisp messaging that supports all stages of buying journey through various channels and formats 3+ years into customer service addressing customer queries and supporting team with all the information needed to solve cases
Overview
13
13
years of professional experience
Work History
Enterprise Marketing Manager
KnowledgeHut Upgrad
04.2022 - 10.2022
- Develop Upgrad KnowledgeHut Enterprise B2B Marketing Strategy to drive growth along with the EBG (Enterprise World Wide) WW Team
- Build localized plans for each region along with the respective Regional Directors to achieve desired result
- Manage internal External teams and collaborate cross functionally for campaign execution
- Manage branding - print, localized tv/radio and newsletter in select journals targeting specific industry verticals like Manu, Health, Retail, FSI, IT/ITES etc
- Craft Strategies for enterprise marketing including Digital, Account-Based Marketing, Field Marketing, Content Marketing
- Conduct frequent webinars, RT s, Partner marketing activities to generate interest in Industry clusters
- Focus on cultivating customer evangelists and spokespersons who can talk on KH behalf serving as references
- Participate in Marketing events, conferences, and industry events to build the KH brand name and generate new enterprise business
- Track, measure, and report on all ABM activity based on Sales KPIs and successes
Field Marketing Specialist
Automation Anywhere
05.2021 - 03.2022
- Demand Generation: Boosted lead coverage by 90% against the target account in the span of 3 Quarters
- Dynamic Execution: Strategized, planned, and executed close to 100 campaigns in 4 quarters which focused on Target Accounts by generating 16000 Leads for the region on an average 2 campaigns per week
- Focused Strategy: Curated campaigns which focused on generating persona-based lead coverage of 100 C-Level Executives per quarter on an average
- Brand Positioning: Creating content for campaigns that aligns with organizational goals and product positioning
- Vendor Management: Established and built successful partnerships with vendors, hotels, event management companies, and media houses for achieving required results
- Prioritized marketing tasks and balanced competing needs.
- Developed aggressive marketing objectives for sales, ROI and brand loyalty.
- Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
- Generated leads and created brand awareness in new markets for RPA / IQ BOT
- Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
Manager Client
Majorel India
01.2019 - 04.2021
- Event Management, Marketing, Customer Experience, BPO), Servicing
- Key Result Areas:
- Stakeholder Management: Streamlined internal processes for cascading client requirements across all teams for achieving better and desired results
- Collaborative GTM Strategy: (Part of Lenovo Datacenter Group Marketing Team) Identified top partners who can collaboratively work with Lenovo DCG to achieve the organizational goal, which created a partner network and scope for having revenue generation segment of its own
Sr. Account Manager
George P Johnson
06.2017 - 09.2017
- Drove opportunities by integrating marketing programs and campaigns and by building customized and personalized programming and campaigns and managing the end-to-end marketing events for GTS and the Commercial Division of IBM
Sr. Account Manager
Younion Focused Marketing, Juniper Networks
06.2014 - 04.2017
- Emerged as a SPOC for, , Avnet Technology, CommScope, Array Networks, Inspira Enterprise, Intel Security
- Built channel partner events and marketing campaigns including partner offsite, lead generation, road shows & customer facing events
- Built budget sheet and worked with the vendor management team for negotiating the desired budget of the event, coordinate with finance team for PO and payments
- Assessed the event performance and formulated the metrics presentation
- Highlights:
- Steered the on boarding of new clientele: Juniper Networks, Inspira Enterprise, Avnet Technologies, Polycom, ESDS Software
Assistant Manager Operations
Journiey Worldwide, MICE
02.2013 - 05.2014
- Presented required assistance to the client servicing team during the event pitch and negotiation stages
- Formulated external and internal documentation such as cost estimates, work orders, cost analysis sheets, and duty rosters during events
- Conducted the prior recce of the venue and be thorough with dimensions and measurements of all installations and equipment
- Worked on the sourcing of suitable venues and respective vendors
Senior Customer Care Officer
Convergys India Services Pvt Ltd
11.2009 - 02.2013
- Sample and evaluate end-user information for accuracy and conformance to Data Quality Standards
Education
Bachelor of Arts - Economics
Dr C V Raman University
Bisalpur, Kota, India 06.2014
Skills
- Social Media Content Writing
- Enterprise Marketing Strategy
- Event Management
- Brand Messaging
- Campaign Implementation
- Print Collateral
- Microsoft Office
Certification
Core Competencies
Field Marketing, Demand Generation, Brand Campaign Management, Vendor Management, Partner Marketing
Timeline
Enterprise Marketing Manager
KnowledgeHut Upgrad
04.2022 - 10.2022
Field Marketing Specialist
Automation Anywhere
05.2021 - 03.2022
Manager Client
Majorel India
01.2019 - 04.2021
Sr. Account Manager
George P Johnson
06.2017 - 09.2017
Sr. Account Manager
Younion Focused Marketing, Juniper Networks
06.2014 - 04.2017
Assistant Manager Operations
Journiey Worldwide, MICE
02.2013 - 05.2014
Senior Customer Care Officer
Convergys India Services Pvt Ltd
11.2009 - 02.2013
Bachelor of Arts - Economics
Dr C V Raman University
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