Bhagyashree Swain
Summary
Aspiring to secure a challenging role that leverages my expertise in digital marketing, technical acumen, and analytical skills to drive organizational value creation. I'm passionate about my profession and utilizing my skills to deliver impactful results, advance my professional growth, and contribute to a dynamic organization's success.
Overview
4
4
years of professional experience
1
1
Certification
Work History
SEO Specialist | Digital Marketer
IM Solutions
10.2023 - Current
- I have joined IM Solution's digital marketing department as a SEO Specialist, where I lead the SEO team in developing and implementing data-driven, optimized strategies that aligned with organizational goals.
- Communicated and worked closely with the team to identify and access their business situations and provide them appropriate solutions.
- Conducted thorough keyword analysis and implemented strategic planning, resulting in significant improvements in keyword rankings.
- Collaborated with cross-functional teams to ensure SEO strategies supported overall marketing objectives.
- Reviewed website design and content for compatibility and collaborate with respective teams to enhance design, provide high-quality content, and improve usability, ultimately ensuring an optimal user experience.
- Analyzed performance of SEO tools, providing data-driven insights that led to improved overall SEO performance,website traffic and brand visibility.
- · Resolved complex SEO issues through technical analysis, enhancing website architecture and indexing, resulting in improved search engine rankings,site crawlability and online visibility.
- Spearheaded ongoing competitor analysis efforts to reveal new opportunities for growth and differentiation in the crowded marketplace.
- Managed multiple client accounts simultaneously, delivering results-driven campaigns tailored to each specific business need.
- Streamlined website structure, optimizing internal linking and navigation for better user experience.
- · Conducting comprehensive audits of new business websites to identify areas of improvements, developing solution-driven action plans that drive targeted results and boost online visibility.
- Developed and deployed content marketing strategies with high-quality backlink acquisition and link-building techniques to improved organic search traffic .
- Prepare detailed campaign reports on digital marketing strategies and results to assessed against ROI and KPI's, communicating key findings to senior management.
SEO Specialist | Digital Marketer
Fabzen Technologies Pvt. Ltd.
07.2021 - 10.2023
- I have joined Fabzen Technology digital marketing department as a SEO Specialist, executing comprehensive SEO and SMM activities to achieve organizational goals with industry standards,
- Conducted keyword research using Google AdWords and other platforms to identify the market trends and opportunities.
- Reviewed website content, recommending updates to concern team for optimal search engine rankings.
- Performed keyword analysis, on-site and off-site optimization, competitive intelligence, and backlink building for websites.
- Analyzed competitor websites to integrate best practices into effective marketing strategies.
- Conducted Engagement Analysis Reach and CTR Observation and Branding strategy for the brand.
- Managed social media campaigns across platforms including Facebook, Instagram, Share Chat and various other short video apps to enhance brand visibility.
- Improved website rankings by implementing targeted on-page and off-page SEO strategies.
- Maintained up-to-date knowledge of industry trends and algorithm changes, and emerging technologies to ensure best practices were consistently applied throughout all projects.
- Boosted organic traffic through technical SEO strategies like site speed optimization and schema markup.
- Analyzed Google Analytics data for insights into user behavior, guiding future optimizations for better engagement.
- Assisted with social media marketing efforts by providing recommendations for incorporating SEO techniques into content creation and sharing processes.
- Advised content teams on incorporating SEO best practices into social media strategies.
Education
Bachelor of Science -
BACHELORS DEGREE
UTKAL UNIVERSITY, ODISHA,INDIA05-2018
Associate of Science -
INTERMIDIATE (12TH) STD.
UTKAL UNIVERSITY, ODISHA,INDIA05-2014
High School Std. -
HIGH SCHOOL (10TH) STD.
BOARD OF SEC.EDUCATION ODISHA,INDIA03-2012
Skills
- On-page and off-page SEO
- Technical and local SEO
- Keyword research and blog updates
- Website audit and optimization
- Google Analytics (GA) and Search Console (GSC)
- Google Tag Manager (GTM) and CTR analysis
- E-commerce and social media management
- Organic traffic growth strategies
- Online reputation management (ORM)
- Product optimization techniques
- SEO reporting and backlink analysis
- URL structure and domain authority
- Website speed and image optimization
- E-commerce SEO strategies
- Link building and SEO proficiency
- XML sitemaps and schema markup
- Search engine marketing tactics
- User experience enhancement
- HTML, CSS, and project management
- Content development and marketing strategies
- Data analysis for SEO performance
- Team leadership in digital marketing initiatives
CARRIER PROFILE
I am a results-driven digital marketing executive with 3+ years of demonstrative experience as a Digital Marketing professional. I specialize in Search Engine Optimization (SEO), social media, and content marketing, adapting to various organizational standards and industry requirements. With in-depth knowledge and expertise in utilizing a wide range of digital marketing tools, including Google Analytics, Google Keyword Planner, Google Search Console, Google My Business, SEMrush Keyword Magic Tool, SEMrush Content Analyzer, Screaming Frog, Ahrefs Keyword Explorer, Ahrefs Site Audit, Ahrefs Content Gap, Moz Local, and more. I possess excellent communication skills and a good understanding of cross-functional departmental technical work, department responsibilities, workflow management, data communication, and ensuring seamless coordination and successful teamwork to achieve organizational goals.
TOOLS AND PLATFORMS EXPERTIES IN
· WordPress · Salesforce Commerce Cloud
· E-commerce · Web Analytics
· HTML · Web Analytics
· WooCommerce · Search Console
· Google Analytics · Keyword Research
· Ahrefs · Keyword Research
· Screaming Frog · Link Building
· Microsoft 365 · SEO Tools
Industry associated with
· E-Commerce · Software & AI
· Automobile · Real-Estate
· Educational · Photography
· Hospitality · Elevators
· Transport ·Marketing agencies
· Finance & Revenue ·Interior Designers
Certification
- Google analytics individual.
- AdWords fundamental certification.
- Hub spot certification.
- Microsoft power BI & AI for business intelligence
LANGUAGES PROFICIENCY:
Odia - Mother Tongue
English - Proficient
Hindi - Proficient
Kanada - Basic
PERSONAL DETAILS
Name : Bhagyashree Swain
Date of Birth : 15thMay 1997
Marital Status : Un-Married
Nationality : Indian.
Address : AT/PO – Byree, DT-Jajapur, ST-Odisha, NA-INDIA,PIN-754082
DECLARATION
I do hereby declare that above mentioned details are true to the best of my knowledge and belief. If I am getting a chance to be a part of your esteemed organization, I will work to the best of my abilities to meet the organization expectations.
DATE AND PLACE SIGNATURE
30th April 2025 Bhagyashree Swain
Bangalore,India ___________________
Timeline
SEO Specialist | Digital Marketer
IM Solutions
10.2023 - Current
SEO Specialist | Digital Marketer
Fabzen Technologies Pvt. Ltd.
07.2021 - 10.2023
Bachelor of Science -
BACHELORS DEGREE
Associate of Science -
INTERMIDIATE (12TH) STD.
High School Std. -
HIGH SCHOOL (10TH) STD.
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