Bhanodayi Bidar
Fullerton,CA
Summary
Analytical and results-driven Business Analyst with a Master’s in Information Systems and a strong focus on Business Analytics. Expertise in leveraging data science and machine learning techniques to solve complex challenges across various sectors, including marketing, finance, education, and public safety. Proficient in SQL, Python, R, Tableau, and Power BI, with a proven ability to build predictive models, optimize digital strategies, and deliver actionable insights that drive innovation and enhance operational efficiency. Skilled in collaborating with cross-functional teams in agile environments to effectively manage data-driven projects.
Overview
3
3
years of professional experience
Work History
LAPD Crime Analysis | Data Analytics Project
California State University- Fullerton
03.2025 - 05.2025
- Conducted statistical analysis of LAPD crime data to identify trends, seasonal patterns and geographical hotspots.
- Built logistic regression models to assess victimization risk by age, gender and ethnicity with 71% accuracy.
Puppy love | Networking App for Dog owners
California State University- Fullerton
03.2024 - 05.2024
- Conducted market analysis to identify user needs and competitive gaps in the pet services industry, leading to the design of a niche social networking app for dog owners.
- Defined business requirements for analytics, user engagement tracking, and cloud infrastructure to support data-driven product development and scalable operations.
Marketing Technology Evaluation – PR Optimization
California State University- Fullerton
01.2025 - 03.2025
- Conducted a comprehensive evaluation of five PR technology platforms (e.g., Agility PR, Manger.ai, Cision One) to recommend the most effective solution for enhancing brand reputation and crisis response for a growing e-commerce business.
- Utilized structured comparison frameworks and project management tools (e.g., Monday.com) to synthesize insights on platform features, cost-efficiency, and user experience, resulting in a data-driven recommendation aligned with strategic marketing goals.
Coffee Chain|Sales &Marketing Performance Analysis
California State University- Fullerton
09.2024 - 12.2024
- Analyzed multi-regional sales and marketing data to identify underperforming products and low-profit markets, resulting in strategic recommendations to optimize marketing spend and boost profitability.
- Utilized Excel-based data modeling and visualization to correlate product performance with regional trends and marketing effectiveness, supporting executive decision-making.
Predict student dropout and academic success
California State University- Fullerton
05.2024 - 08.2024
- Designed and interpreted predictive analytics models to identify student dropout risks, delivering actionable insights with up to 86% model accuracy—enabling targeted retention strategies for academic institutions.
Marketing Plan- Phuc Long coffee & Tea
California State University- Fullerton
03.2023 - 05.2023
- Conducted market research and SWOT analysis to support Phuc Long’s U.S. market entry strategy, identifying key growth opportunities in the organic beverage segment.
- Analyzed consumer survey data and financial projections to forecast a $172K annual revenue increase and 20% ROI, informing data-driven marketing and product decisions.
Tutor
Kumon Math & Reading Centre
09.2024 - Current
- Developed personalized lesson plans to enhance student understanding and engagement.
- Facilitated interactive learning sessions, adapting materials to diverse learning styles.
- Assessed student progress through regular evaluations, providing constructive feedback.
- Collaborated with parents and educators to support student academic growth.
- Established positive relationships with both students and parents, fostering open communication regarding academic progress and goals.
Education
Master's - Information Systems
California State University- Fullerton
Fullerton, CaliforniaBachelor of Technology - Electronics & Communications
Guru Nanak College of Technology
Skills
- Data Analytics & Visualization
- SQL
- R
- Python
- Tableau
- Power BI
- Excel
- Machine Learning
Timeline
LAPD Crime Analysis | Data Analytics Project
California State University- Fullerton
03.2025 - 05.2025
Marketing Technology Evaluation – PR Optimization
California State University- Fullerton
01.2025 - 03.2025
Tutor
Kumon Math & Reading Centre
09.2024 - Current
Coffee Chain|Sales &Marketing Performance Analysis
California State University- Fullerton
09.2024 - 12.2024
Predict student dropout and academic success
California State University- Fullerton
05.2024 - 08.2024
Puppy love | Networking App for Dog owners
California State University- Fullerton
03.2024 - 05.2024
Marketing Plan- Phuc Long coffee & Tea
California State University- Fullerton
03.2023 - 05.2023
Bachelor of Technology - Electronics & Communications
Guru Nanak College of Technology
Master's - Information Systems
California State University- Fullerton
Work Experience
Kumon Center – Part-Time Assistant Instructor September 2025 – Present
- Supported students in mastering math and reading concepts through guided practice and feedback
- Tracked student progress and maintained learning records
- Collaborated with center staff to ensure smooth operations and timely communication with parents.
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