Bharat Kumar .T

• Implementing GTM Strategies as directed by the Operations Manager, Gartner, and Software Review.
• Interacting with the Global Sales Team and generating leads as per their requirement
• Monitoring Email Marketing Campaigns & Content
• Managed the day-to-day operations of Google Ads accounts, including account setup and optimization
• Plan, create, and manage PPC campaigns across various channels
• Conducted keyword research and monitored the performance of search terms on Google Ads for optimal results
• Generate strategies for 'Search Engine Optimization' to get maximum site exposure
• Focus on qualified traffic and sales about the targets
• Implement the Search Engines Marketing Plans Operational strategies like Keyword research, Competition analysis, Site analysis and Search Engine Optimization (SEO) Plans
• Generate leads through paid campaigns, Landing Page Optimization, and Goal tracking through Tag Manager
• Sending emails for first and second channel data and handling Automating email campaigns Sending LinkedIn connection using Boolean search
• Coordinating with GTM Team and Implementing GTM initiatives Nurturing leads as part of the buyer's journey
• Optimized email marketing campaigns to maximize open rates, click-through rates, and conversions.
• Implemented new strategies to improve click-through rates and conversion.
• Evaluated market trends to stay current on consumer and competitor changes.
• Created and deployed social media content, engaged with target audiences, and boosted reach with strategic ad placements.
• Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
• Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
• Increased brand visibility by developing and implementing data-driven digital marketing strategies.
• Evaluated new technologies and platforms as potential additions to the overall digital marketing mix based on industry trends and competitive analysis.
• Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
• Optimized company website to improve engine ranking, user experiences, and conversion rates.
• Strengthened online presence by creating engaging social media content and managing multiple platforms.
• Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
• Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
• Created compelling visual assets for social media posts, email newsletters, blog articles, and other digital communications materials.
• Managed PPC campaigns, adjusting bids and keywords to maximize ROI.
• Developed and executed targeted email marketing campaigns to enhance customer engagement and retention.
• Tracked and reported on campaign performance, providing actionable insights for continuous optimization.
• Coordinated with sales teams to align digital marketing efforts with sales objectives, resulting in synchronized growth.
• Revitalized underperforming ad campaigns by refining targeting criteria and creative elements.
• Boosted conversion rates by implementing A/B testing for landing pages and ad copy.
• Implemented GDPR compliance measures for all digital marketing activities, ensuring data privacy and security.
• Improved social media presence by creating and managing content across platforms, leading to higher brand visibility.
• Conducted detailed market research to inform strategic planning and decision-making.
• Led cross-functional teams in developing integrated marketing campaigns, strengthening brand identity.
• Streamlined digital marketing processes by introducing automation tools, saving time and resources.
• Increased website traffic through comprehensive SEO strategies, including keyword optimization and backlink development.
• Maximized strategic approaches by keeping a close eye on performance and making appropriate adjustments.
• Managed search engine marketing budgets and tracked campaign performance.
• Helped in developing website portals and social media pages to promote businesses.
• Collected and analyzed Web metrics such as visits, time on site, and page views per visit.
• Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
• Implemented pay-per-click campaigns to increase website traffic and conversions.
• Researched and analyzed industry trends to inform search marketing strategies.
• Facilitated collaboration between marketing and product development teams to ensure cohesive messaging and product positioning.
• Created compelling content for various digital channels, enhancing engagement and encouraging shares.
• Devised effective link-building campaigns to increase website authority and visibility.
• A-B tested ad campaigns to optimize performance and drive improved ROI.

• Managing on-page, off-page, and technical SEO aspects to enhance the company's web assets' online visibility and search engine rankings
• Product & Blog page management and implementing SEO Strategies to drive organic traffic
• Perform site Audits and resolve technical errors across the website
• Generating and submitting XML sitemap
• Developing and executing content strategies for distinct projects
• Search Console, each landing page performance tracking & reporting
• Building and maintaining a well-organized monthly SEO Report
• Creating personalized and cold email templates and sending them to targeted customers for lead generation
• Running Email Campaigns Using Oracle Email Suite and Mail Chimp
• Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
• Social Media Postings and optimizing across all social media channels
• Analyzed web analytics data to identify trends, uncovering opportunities for growth and areas needing improvement.
• Social Media Marketing - Follow and promote landing pages and high-performance pages through social media networks
• Created email blast campaigns to target key customers.
• Coordinate within and across the teams (Tech, Design, Content) to achieve goals
• Utilized Google Analytics to set up, monitor, and analyze content success and identify opportunities for content improvement.
• Optimized email marketing campaigns to maximize open rates, click-through rates, and conversions.
• Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.
• Evaluated market trends to stay current on consumer and competitor changes.
• Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
• Created and deployed social media content, engaged with target audiences, and boosted reach with strategic ad placements.
• Collaborated with cross-functional teams to develop integrated marketing plans that included traditional and digital channels.
• Planned and executed web, SEO, database marketing, and social media advertising campaigns.
• Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
• Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns.
• Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
• Increased brand visibility by developing and implementing data-driven digital marketing strategies.
• Grew social media following with strategic outreach efforts, influencer partnerships, and engaging content curation.
• Increased brand awareness by creating and managing social media channels, boosting engagement.
• Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
• Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
• Collected and analyzed Web metrics such as visits, time on site and page views per visit.
• Crafted and implemented strategies to increase search visibility and website traffic.
• Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
• Implemented pay-per-click campaigns to increase website traffic and conversions.
• Optimized website content and images to improve search engine rankings.
• A-B tested ad campaigns to optimize performance and drive improved ROI.
• Devised effective link-building campaigns to increase website authority and visibility.
• Strengthened online presence by creating engaging social media content and managing multiple platforms.
• Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
• Created compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.
• Managed digital projects from initial concept through final implementation and live monitoring.
• Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
• Managed PPC campaigns, adjusting bids and keywords to maximize ROI.
• Developed and executed targeted email marketing campaigns to enhance customer engagement and retention.
• Tracked and reported on campaign performance, providing actionable insights for continuous optimization.
• Analyzed performance metrics to identify trends and areas for improvement, informing future strategies.
• Created compelling content for various digital channels, enhancing engagement and encouraging shares.
• Increased website traffic through comprehensive SEO strategies, including keyword optimization and backlink development.
• Conducted detailed market research to inform strategic planning and decision-making.
• Implemented GDPR compliance measures for all digital marketing activities, ensuring data privacy and security.

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