Summary
Overview
Work History
Education
Skills
Websites
Extracurricular Activities
Timeline
Generic

BHARAT PARIHAR

Miami,FL

Summary

Brand-focused marketing and analytics professional with an M.S. in Business Analytics from UCLA Anderson (Dec 2025) and a track record of driving consumer engagement, brand activations, and performance optimization. Delivered 36% client retention growth at Speridian Technologies and streamlined reporting processes at RIA Advisory using Power BI, Tableau, and automation tools. Experienced in executing large-scale experiential marketing events at SOBEWFF, NYCWFF, and The Great Nosh Picnic, managing budgets, ensuring brand compliance, and partnering with cross-functional teams to maximize ROI and strengthen brand equity.

Overview

4
4
years of professional experience

Work History

Technology Track Intern

RIA Advisory
Miami, Florida
06.2025 - Current
  • Executed 150+ automation and regression test cases using Selenium IDE, Jira, and Confluence, ensuring 99% accuracy in dashboards supporting market and brand performance analysis.
  • Built automated validation scripts for campaign, sales, and consumer data, cutting QA time by 40% and accelerating delivery of insights for brand reviews.
  • Streamlined reporting workflows with cross-functional teams, reducing turnaround from 3 days to under 24 hours and improving speed of data-driven marketing decisions.

Data & Business Analyst Associate

Speridian Technologies
Toronto, Canada
04.2023 - 08.2024
  • Cut RFP, RFQ, and RFI submission time from 17 days to 11 days (12% improvement) by mapping process delays, creating standardized templates, and automating review steps with SharePoint and Power Automate — accelerating campaign and partnership approvals.
  • Increased AWS partnership revenue by 10% by aligning pricing across the U.S., Canada, and EMEA markets, optimizing discount tiers, and building SQL/Tableau dashboards that tracked contract performance against quarterly sales targets.
  • Drove a 19% YoY revenue lift by segmenting over 50,000 customer records, analyzing campaign ROI by segment in Excel and Python, and delivering targeted retention strategies that improved renewal rates in underperforming regions.

Data & Business Analyst Associate

Speridian Technologies
Irvine, USA
10.2021 - 03.2023
  • Increased customer satisfaction from 79% to 92% by building Tableau KPI dashboards, integrating Salesforce CRM data, and delivering segment-specific performance reports that informed targeted service improvements.
  • Boosted client retention by 36% by conducting churn analysis in SQL, creating Excel cohort models, and implementing data-backed retention strategies based on product usage and sentiment trends.
  • Partnered with Amazon, Microsoft, and UiPath to automate SKU procurement tracking in Power BI, streamline quotation workflows through ERP integration, and improve fulfillment accuracy to 98% using custom QA scripts.

Education

MSBA – Master of Science - Business Analytics

University of California, Los Angeles (UCLA) - Anderson School of Management
Los Angeles, CA
12.2025

BBA – Bachelor of Business Administration - International Business & Marketing

Florida International University, Miami (FIU) - College of Business
Miami, FL
12.2021

Skills

Brand & Marketing Management: Integrated Activity Planning (IAP), Brand Activation, Experiential Marketing, Sponsorships, E-commerce Strategy, Trade Marketing, Cross-Functional Collaboration

Consumer & Market Insights: Market Trend Analysis, Consumer Segmentation, Campaign Performance Evaluation, ROI Optimization, Nielsen/Market Data Interpretation, Competitive Benchmarking

Analytics & Reporting: KPI Development, Brand Equity Tracking, Revenue & Share Analysis, Budget Impact Assessment, Tableau, Microsoft Power BI, Google Analytics, Advanced Excel (Pivot Tables, Power Query, Power Pivot)

Data & Process Management: SQL, CRM Platforms (Salesforce, HubSpot), Marketing Automation (Marketo, Mailchimp), Data Cleaning & Transformation, Process Improvement, Workflow Optimization

Event & Activation Expertise: Guest Experience Analytics, Event Performance Metrics, Brand Compliance, Sponsorship Management, Luxury & Hospitality Market Insights, Pricing Strategy Alignment

Websites

Extracurricular Activities

  • South Beach Wine & Food Festival (SOBEWFF) – Directed end-to-end event logistics for multi-day brand activations, streamlining operations to improve efficiency by 19%. Managed 75+ talent and volunteers, enhancing execution flow and boosting attendee satisfaction scores to over 95%.
  • New York City Wine & Food Festival (NYCWFF) – Oversaw logistics for large-scale consumer events with 50+ volunteers, improving execution efficiency by 30%. Led operations and quality control, ensuring brand compliance and delivering a 95%+ attendee satisfaction rate.
  • The Great Nosh Picnic Festival – Coordinated brand presence, vendor partnerships, and on-site activations for a high-traffic culinary event. Managed scheduling, staffing, and sponsor deliverables, ensuring brand visibility and consistent consumer experience across all touchpoints.

Timeline

Technology Track Intern

RIA Advisory
06.2025 - Current

Data & Business Analyst Associate

Speridian Technologies
04.2023 - 08.2024

Data & Business Analyst Associate

Speridian Technologies
10.2021 - 03.2023

MSBA – Master of Science - Business Analytics

University of California, Los Angeles (UCLA) - Anderson School of Management

BBA – Bachelor of Business Administration - International Business & Marketing

Florida International University, Miami (FIU) - College of Business

Similar Profiles

CREATE PROFILE
BHARAT PARIHAR