Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Bhargavi Chavali

Cumming,GA

Summary

Professional with robust background in directing and managing large-scale operations, consistently driving success through strategic planning and execution. Adept at implementing innovative solutions that enhance productivity and operational effectiveness. Known for fostering teamwork and adapting to evolving business needs, ensuring alignment with organizational goals.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Director Product Marketing & User Experience

E.W. Scripps Company
07.2022 - Current
  • Optimized the customer journey using data insights to identify pain points and opportunities, resulting in increased registrations and revenue.
  • Driving ongoing improvements in digital video engagement through interactive feature enhancements, currently seeing 1.5–4% increases in user interaction
  • Built unified customer profiles through a CDP, enabling predictive modeling and cross-channel personalization — leading to a 24% lift in return users, longer session duration, and 2.3x higher CTRs in pilot campaigns.
  • Developed a first-party data strategy that drove double-digit growth in session time and user engagement across digital news platforms.
  • Collaborated with data and security teams to ensure CCPA/GDPR compliance, including implementing privacy policies, conducting assessments, and advising on data protection best practices.
  • Led newsletter strategy for 43+ local news stations, serving 1.5M+ subscribers and improving newsletter management and conversions.
  • Implemented segmentation and content strategies for pilot stations, increasing click-through rates from 0.19% to 0.26%, and total email click rates from 0.35% to 0.55%.
  • Leading the transition to a new ESP platform, leveraging performance benchmarks to guide implementation and optimization.
  • Partnered with research teams on AI-assisted market research, combining panel insights with behavioral data to inform product decisions.
  • Created dashboards and KPIs to track audience behavior, A/B testing, and attribution — driving actionable insights for marketing and product strategy.

Sr. Manager, Product Management

General Motors
07.2014 - 07.2022
  • Launched a successful direct-to-consumer e-commerce platforms in China and Europe with focus on customer acquisition, product localization and increase market share.
  • Developed and managed data infrastructure for billing, payments, and email communication, supporting transaction trend analysis and customer journey visibility.
  • Led and launched Dealer Digital Command Center (D2c2) platform featuring analytics dashboards, inventory and pricing tools, and real-time content tracking, driving $30M in savings.
  • Advanced data literacy across business units by rolling out executive dashboards and aligning KPIs with organizational goals.

Education

Master of Science (MS) - Civil Engineering

Clemson University

Skills

  • Audience Measurement & Customer Insights
  • Customer Data Platforms (CDP)
  • First-Party Data Activation & Governance
  • Behavioral Analytics & Market Research
  • Campaign Attribution & Performance Analysis
  • User experience and UI design
  • Digital Product & UX Data Strategy
  • Strategic Planning & KPI Development
  • Stakeholder Alignment & Leadership
  • Product Marketing & Prioritization
  • Go-To-Market (GTM) strategies
  • Cross functional Collaboration
  • Strategic planning
  • Decision-making
  • Team management

Certification

  • IBM - Introduction to Artificial Intelligence (AI)
  • The Future of Payment Technologies – Coursera

Timeline

Director Product Marketing & User Experience

E.W. Scripps Company
07.2022 - Current

Sr. Manager, Product Management

General Motors
07.2014 - 07.2022

Master of Science (MS) - Civil Engineering

Clemson University

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Bhargavi Chavali