Bhavana Nemalapuri
Summary
Results-driven Business Analytics graduate with a focus on Marketing, adept at aligning client solutions with business needs through data insights. Proven ability to enhance strategic communication with clients and deliver impactful presentations that clarify technical solutions and emphasize business value.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Associate Sales Engineer Analyst
Dell Technologies
2022.01 - 2023.01
- Collaborated with sales and engineering teams to design tailored client solutions.
- Supported enterprise clients in understanding requirements and aligning solutions.
- Contributed to proposal development, enhancing strategic communication with clients.
- Delivered customer-facing presentations that clarified technical solutions and emphasized business value.
Education
Master of Science - Business Analytics (Marketing)
University of North Texas
Denton, TX2026-01
Bachelor of Technology - Computer Science
Malla Reddy Engineering College
2023-01
Skills
Business & Communication
Presentation Skills Communication Stakeholder Management Data Storytelling
Data Analysis & Visualization
Python (EDA) Tableau Microsoft Excel SQL
Marketing & Strategy
Marketing Analytics Consumer Behavior Market Research Business Strategy Strategic Thinking
Project & Collaboration
Project Management Cross-functional Collaboration Problem-Solving Adaptability
Projects
Austin Crime Data Analysis | Capstone Project
- Analyzed 1M+ crime records using the CRISP-DM framework to predict case clearance outcomes.
- Performed exploratory data analysis using Python (Google Colab) and developed dashboards in Tableau.
- Built machine learning models (Random Forest, Decision Tree, Logistic Regression) achieving up to 88% accuracy.
- Presented actionable insights to support staffing optimization and case prioritization.
JCPenney Brand Revitalization Strategy
- Conducted consumer research identifying key perception gaps (76% perceived the brand as outdated).
- Developed a comprehensive marketing strategy using SWOT analysis and the 4Ps framework.
- Proposed digital-first campaigns, including influencer marketing and omnichannel strategies to improve engagement.
Domino’s Consumer Behavior Analysis
- Analyzed in-store and digital customer behavior to identify key purchase drivers.
- Evaluated the impact of promotions, sensory cues, and digital tools on customer decision-making.
Certification
- Business English Certificate(BEC) - First Class - Cambridge University
- Information Storage and Management(ISM) - Dell Technologies
- Technical Architecture - Powerscale - Dell Technologies
Timeline
Associate Sales Engineer Analyst
Dell Technologies
2022.01 - 2023.01
Master of Science - Business Analytics (Marketing)
University of North Texas
Bachelor of Technology - Computer Science
Malla Reddy Engineering College