Bhavika Punjabi
New York,New York
Summary
A 2024 graduate from FIT, ready to dive into the marketing world with extensive experience and a motivated attitude. Possesses strong business acumen and a willingness to take on challenging roles. Tech-savvy and quick to learn, combining technical know-how, digital expertise, and sales abilities to support and drive substantial growth.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Sales & Marketing Intern
L'Occitane en Provence | Erborian
NY, USA
01.2024 - Current
- Pioneered market research and developed digital product strategies, significantly enhancing e-commerce operations on Amazon and ULTA, improving online visibility and customer engagement
- Managed digital advertising initiatives, optimized content and performance metrics, and analyzed sales data, directly contributing to efficient inventory management and elevated platform performance by 30%.
Client Relationship Management Intern
Frette
NY, USA
09.2023 - 12.2023
- Enhanced CRM capabilities using Microsoft D365 & Power BI, achieving a 25% improvement in operational efficiency and advanced data-driven decision-making in sales strategies
- Developed and implemented targeted engagement strategies for high-value clients, leading to a 20% increase in client satisfaction.
Marketing Strategy & Brand Development Intern
Techdemocracy
NJ, USA
06.2023 - 08.2023
- Led a complete revamp of digital marketing efforts across platforms, boosting user engagement by 30% and expanding the social media presence
- Conducted a detailed audit of the company's branding and utilized Google Analytics for SEO optimization, setting new benchmarks, and elevating the company's digital presence.
Marketing Communications Intern
Korea Joongang Daily
Seoul, South Korea
07.2022 - 08.2022
- Conducted consumer insights research and contributed to a published article on the transition of the fashion market to sustainable initiatives
- Enhanced journalistic acumen by co-authoring a featured article, mastering the art of narrative construction and factual reporting, while honing critical media communication strategies within a fast-paced newsroom environment.
Digital Marketing Intern
Sophie Company
Incheon, South Korea
03.2022 - 06.2022
- Executed a viral marketing strategy on Tiktok, significantly increased digital engagement and brand awareness by 25%
- Spearheaded copywriting for partner brands and led 10 influencer marketing initiatives; created PR packages fostering influential collaborations.
Social Media Content Specialist Intern
Taghive Inc
Seoul, South Korea
07.2021 - 08.2021
- Developed and managed high-impact content across digital platforms, boosting engagement and improving education outcomes through interactive content
- Enhanced the content strategy for 'The Class Saathi' app, resulting in a 35% improved student comprehension.
Education
Bachelor's in Direct & Interactive Marketing -
Fashion Institute of Technology
Associates in Fashion Business Management -
Fashion Institute of Technology
Skills
- Digital Marketing
- SEO/SEM
- Google Ads
- Data Analytics
- Ecommerce
- Campaign Management
- Event Management
- Microsoft Office Excel
- Microsoft D365
- Power BI
- Google Analytics
- HubSpot
- Adobe Suite
- Canva
- English
- Hindi
- Korean
- Project Support
- Client Relationships
- Project Management
Leadership Experience
- International House, Resident fellow, 08/2023 - Present, Strategically planned and executed monthly community engagement events for International House, achieving up to 80% attendance and exceeding goals
- 2023 World Retail Congress: Retail Futures Challenge, Global Contestant, 10/2022 - 04/2023, Represented the US and FIT at a global competition, collaborating with a team to conceptualize a cutting-edge, futuristic mall that integrates AI and metaverse technologies, showcasing innovative thinking in retail innovation
- Blush Magazine, Public Relations Executive, 08/2022 - 05/2023, Led the strategic planning and execution of a high-profile launch and pop-up events, driving brand awareness and engagement, while cultivating and managing strategic partnerships with key industry players, demonstrating the ability to build and maintain important relationships
Accomplishments
- Consistently achieved honors throughout undergraduate degree
- Awarded Community Builder of the Year by the International House
Certification
- Digital Marketing
- Google Analytics
- Google Ads - Measurement
Languages
Hindi
Native/ Bilingual
Korean
Professional
Timeline
Sales & Marketing Intern
L'Occitane en Provence | Erborian
01.2024 - Current
Client Relationship Management Intern
Frette
09.2023 - 12.2023
Marketing Strategy & Brand Development Intern
Techdemocracy
06.2023 - 08.2023
Marketing Communications Intern
Korea Joongang Daily
07.2022 - 08.2022
Digital Marketing Intern
Sophie Company
03.2022 - 06.2022
Social Media Content Specialist Intern
Taghive Inc
07.2021 - 08.2021
Bachelor's in Direct & Interactive Marketing -
Fashion Institute of Technology
Associates in Fashion Business Management -
Fashion Institute of Technology
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