Shailesh Rana

Houston,US

Summary

Over 16 years of experience in the IT industry in the areas of Solution Design, Implementation, Maintenance, Requirement Elicitation, Functional Specification Design, Production Support. Extensive experience in Master Data Management & Product Data Management across multiple domains. Skilled in Syndigo MDM platform – from requirements gathering, solution consultation, configuration and customization, to integration.

Overview

years of professional experience

Certification

Work History

Principal Consultant / Senior Solution Architect

Logiklee Digital

07.2023 - Current

Architected and delivered end-to-end Syndigo MDM & PIM implementations across Product, Customer, and Location domains, leveraging Syndigo’s native capabilities in Entity Modelling, Domain Modelling, Data Governance, and Graph Relationships.
Designed comprehensive Syndigo Data Models including Product–SKU–Variant hierarchies, Customer–Party–Account structures, and Location–Store–Region hierarchies using Entity Types, Attributes, Attribute Groups, and Relationship Definitions.
Developed advanced Business Rules within Syndigo using Rule Sets, Rule Groups, Reference Tables, and Pre/Post Processing Logic to automate validations, enrichment, survivorship, and workflow decisions — reducing manual interventions significantly.
Configured Syndigo Workflow Engine to orchestrate onboarding, enrichment, validation, approval, and lifecycle transitions for Product, Customer, and Location domains using Workflow Tasks, Stages, Routing Logic, and SLA-based governance.
Used Syndigo Value Mapping and Reference Data Domains to standardize attributes, harmonize codes, and align external ERP/PLM/CRM source data with MDM structures across all inbound and outbound integrations.
Designed and delivered Collect → Transform → Publish pipelines in Syndigo, enabling high-volume ingestion from ERP (SAP/D365), PLM, CRM, POS, Vendor Feeds, Azure Blob, AWS S3, and enterprise data lakes.
Configured Syndigo Transform Services including Transform Expressions, Rule Outputs, Conditional Branching, derivations, and complex mapping logic to ensure clean, governed data flows across systems.
Established Syndigo Publish Channels for product syndication and master data distribution to SAP, eCommerce platforms, Digital Asset systems, OMS, and downstream analytics warehouses.
Built Graph Processing Models in Syndigo to create Parent–Child roll-ups, Location–Store roll-downs, Product–Vendor links, and Party–Account relationships for multi-domain analytical insights.
Delivered complex Product Domain Solutions in Syndigo including SKU onboarding, digital asset linking via DAM connectors, category taxonomy models, attribute inheritance logic, and multi-market enrichment frameworks.
Designed Customer Domain solutions leveraging Syndigo’s matching, deduplication, survivorship logic, preference attributes, and relationship graphs, ensuring unified and accurate customer master profiles.
Implemented Location Domain frameworks covering store master onboarding, geo-tag attributes, regulatory data, operational metadata, and supply-chain key attributes—using Syndigo’s location-centric entity configurations.
Created Syndigo UI Configurations including dynamic attribute layouts, custom pages, dashboards, search facets, filters, and entity views tailored for data stewards, merchandisers, and operational teams.
Designed and implemented Web Preview Templates, enabling business teams to visualize product content exactly as it appears on websites and vendor portals.
Led monthly release demos, conducted impact analysis of new platform capabilities, and coordinated multi-domain rollouts across global business teams.
Collaborated with Customer product teams, client IT groups, and business SMEs to conduct requirement workshops, solution reviews, and governance assessments ensuring long-term scalability.
Customer: Berlin Packing, Ecolab, Infinit Electronic, JCPenney, BESTSELLER, Flaconi, L’Occitane

Principal Consultant

Syndigo

01.2016 - 07.2023

Conducted detailed business process mapping and AS-IS/TO-BE gap analysis to design Syndigo-based solutions, aligning entity models, workflows, and governance rules with business and data management objectives.
Led platform-level integration efforts by configuring Syndigo Collect → Transform → Publish (CTP) pipelines, and managing end-to-end data migration, deduplication, profiling, enrichment, and harmonization across Product, Customer, and Location domains.
Authored comprehensive Syndigo solution documentation, including FSDs, BRDs, configuration blueprints, entity and domain model specifications, workflow designs, transformation logic mappings, and rule framework documentation.
Delivered Syndigo platform training and knowledge transfer sessions to data stewards, business users, and technical teams, and supported full testing cycles such as SIT, UAT, rule validation, workflow testing, and integration validation.
Configured and validated Syndigo workflows, approval stages, value mappings, reference data entities, and business rule engines to support governance, lifecycle management, and multi-domain data consistency.
Managed Agile execution as SCRUM Master, driving architecture discussions, sprint planning, backlog refinement, and release management using JIRA, Confluence, RMTrack, TFS, SVN, and GIT within Syndigo project delivery environments.
Customer: Beiersdorf, Sams Club, IKEA, Orkla, Others

Implementation Lead

Riversand – a Syndigo Company

01.2010 - 07.2016

Delivered end-to-end Syndigo PIM implementations, designing data models, workflows, and business rules to optimize product onboarding and enrichment processes.
Developed scalable business rules and automation solutions using reference tables, reducing manual errors by 25% and enhancing operational efficiency.
Acted as solution consultant for requirement scoping and technical design, advising clients on optimal Syndigo configurations aligned to business goals.
Extensive experience in the Product domain, managing end-to-end product master data including SKU onboarding, enrichment, categorization, digital assets, and syndication for global retail clients, along with configuration of reference data domains to support attribute standardization and governance.
Configured Collect, Transform, and Publish integration profile properties in Syndigo, enabling seamless data ingestion from client ERP/PLM systems and cloud storage (AWS S3, Azure Blob), transformation through business rules, and publishing to downstream systems.
While direct pre/post Syndigo operations were managed by client IT teams, actively contributed to Syndigo-side integration readiness by configuring value mappings, data models, reference tables, business rules, and integration profiles for both inbound and outbound data flows.
Implemented Web Preview feature (HTML, CSS, JavaScript) to mirror basic website layouts, enhancing product data visualization; proposed proactively based on client needs.
Facilitated workshops with end users and partner teams to understand operational pain points and propose scalable solutions.
Conducted business analysis, including requirements gathering, stakeholder coordination, data performance analysis, and structured reporting.
Validated data models, created test cases, and led system testing, UAT, and defect resolution to ensure seamless integration.
Managed Jira ticketing system for tracking requirements and change requests, ensuring on-time delivery with minimal business disruption.
Customer: Nordstrom, Liebherr, Saint Gobain, Others

Skills

Solution Design
Development
Technical Leadership
Data Modelling
Integration Strategy
Data Governance
Cross-functional Collaboration
Scalability
Performance Optimization
Documentation
Architecture
Continuous Platform Improvement

Syndigo MDM
JIRA
Postman
Microsoft Azure Storage Explorer
C#
SQL
Microsoft Visual Studio
SQL Server Management Studio
Visual Studio Code
Gitlab
Azure DevOps