Bhoomeeka Basappa
Albany,NY
Summary
I am a Business Analytics graduate student at UAlbany who thrives on finding the "why" within complex, high-pressure environments. My background in Marketing and strategy taught me how to identify patterns in shifting market dynamics, competitive landscapes, and large-scale data trends. I am now looking to apply my advanced analytics degree alongside my research and strategy experience to the field of Risk Management. I genuinely love to learn, study, and explore new pathways, and this opportunity deeply interests me as a way to apply my analytical mindset to a new challenge.
Overview
1
1
year of professional experience
Work History
Brand Strategist Intern
Infinity Spark Pvt Ltd
07.2024 - 01.2025
- Analyzed audience behavior and campaign data to pinpoint what actually drove performance, helping increase digital engagement by 40%.
- Tracked campaign results in real time, making quick, data-backed adjustments to improve reach and get better results for our clients.
- Supported the digital launch of a healthcare brand, ensuring the strategy and messaging stayed consistent and on schedule across all platforms.
- Built relationships with key stakeholders to ensure alignment between brand strategy and business objectives.
Brand Research Intern
Infinity Spark Pvt Ltd
02.2024 - 05.2024
- Analyzed industry shifts and social media data to help the brand stand out, which improved our performance against competitors by 20%.
- Researched project risks and growth opportunities to help the team build a more proactive and stable marketing strategy.
- Built presentations that went beyond just numbers to show exactly where the brand could grow and what market challenges we might face.
- Improved research and reporting methods to make our marketing data more accessible, cutting down task completion time by 15%.
Education
Master of Science - Business Analytics
University At Albany, SUNY
Albany, NY05-2027
BBA - Marketing
Avinash College of Commerce, Hyd - India
06-2025
Skills
- Technical: Excel, Python, SQL, R,
- Analysis & Strategy: Data Analysis, Market Research, Strategy Development, Problem Solving, Decision Making
- Tools: Meta Business Suite, Canva, and MS Office Suite, Outlook, PowerPoint
Certifications
- Python, C Programming, Excel, Data Analysis
- Recognized for impactful project presentations and discussions, demonstrating strong analytical storytelling and communication
- Gained acclaims for effective project management, showcasing organizational and leadership abilities
Languages
English
Professional
Hindi
Professional
Telugu
Professional
Timeline
Brand Strategist Intern
Infinity Spark Pvt Ltd
07.2024 - 01.2025
Brand Research Intern
Infinity Spark Pvt Ltd
02.2024 - 05.2024
Master of Science - Business Analytics
University At Albany, SUNY
BBA - Marketing
Avinash College of Commerce, Hyd - India