Summary
Overview
Work History
Education
Skills
Timeline
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Bhupesh Mote

San Antonio,TX

Summary

  • Over 19+ Years of experience in Oracle, Teradata, Unica campaign, Adobe, AEM and SAS programming specializing in analysis, design, and development for Banking, Healthcare, Insurance and Retail industries.
  • · Involved in the campaign management team and focus on activities related to customer strategies for development of marketing campaigns and promotions.
  • · Extensive experience in designing the flowcharts for Credit Card multi-channel marketing campaigns using IBM Unica product suites (Campaign & Unica Marketing Operations) and Adobe campaign tool.
  • ·Developed Audience requirement document per new processes in Adobe campaign tool and Involved in Migrating and transitioning the project from Unica to Adobe marketing cloud and performing end to end process mapping with deep understanding and knowledge of marketing operations.
  • ·Experience in working with multiple file types such as flat files, CSV files and converting them to SAS datasets.
  • Identified and implemented common identifiers in Adobe Campaign workflows to provide optimal usage of available systems.
  • ·Designed, developed and implemented custom components and dialogs for the AEM platform.
  • Created editable templates and experience in creating pages and proficient with authoring, and deployment activities in AEM.
  • · Good analytical and problem-solving skills. A self-starter with ability to prioritize and schedule projects. Excellent organizational, inter-personal and presentation skills along with an ability to work efficiently in both independent and team environments.

Overview

22
22
years of professional experience

Work History

Campaign Lead

Humana
01.2023 - 07.2024
  • Use to run Omni channel campaigns including Email, SMS, Web Ads and DM for HEDIS Stars Campaign line of business.
  • Proficient with authoring, and deployment activities in AEM and wrote custom workflows for publishing web pages and content authoring.
  • Responsible for end-to-end development of projects and Collaborated with clients to design campaigns including complex multi-wave trigger campaigns, direct mail, and segmented email communications in Adobe.
  • Defined user groups and enabled user group distribution in Adobe campaign.
  • Implemented standardized work procedures, ensuring consistency in operations while maximizing efficiency.

Marketing Team Lead

USAA
04.2012 - 12.2022
  • Performed and attended Campaign Decision Tree (CDT) sessions to strategize with Client and Marketing Managers on best practices in campaign design and execution of Credit Card Campaigns and Collaborated with IT to help resolve flowchart and file issues within UNICA and Adobe.
  • Designed data structure and performed table mapping for Adobe campaign classic and Performed end to end process mapping with deep understanding and knowledge of USAA marketing operations.
  • Designed workflow templates for Adobe campaign classic per line of business after analyzing historical data and future campaign requirements.
  • Identified and implemented common identifiers in Adobe campaign workflows to provide optimal usages of available systems.
  • Lead the transition as Adobe power user and ensured timely and error free launch of campaigns from new Adobe campaign platform and working extensively for Emails, Direct Mails and Social campaigns.

Unica Developer

Apple Corp
04.2011 - 04.2012
  • Involved in Customer Data Analytics, Segmentation, Campaign Development and Deployment, Customer Response and Campaign Effect Analytics, Reporting for Managing Project delivery.

Unica Developer

Highmark
06.2010 - 03.2011
    • Developed the Direct Mail and Email channel campaigns by using Unica Affinium campaign Tool.
    • Performed segmentation and analyzed using Unica's Affinium and worked directly with 3rd party agencies to execute on final marketing deliverables.

Programmer Analyst

Wachovia Bank
12.2008 - 04.2010
  • Interacted with business users, gathered the requirements and maintained SAS applications for new campaigns
  • Worked with various Direct marketing campaigns and provided analysis and reports.

SAS Programmer

Danske Bank
08.2005 - 10.2008
  • Developed code in SAS for extraction of huge data from different sources, forming SAS data sets with applied matching/merging conditions and validating data using different SAS Procedures and data steps.

Design Engineer

Apollo Microsystems Private Limited
07.2002 - 08.2003

Education

Master of Science - IT

IT University of Copenhagen
Copenhagen, Denmark
10.2005

Bachelor of Science - Electronics And Communications Engineering

Osmania University
Hyderabad, India
05.2002

Skills

    • HCL UNICA 121 version, IBM UNICA 91, 90, 852, 70 Unica's Affinium Campaign Tool (Versions 34, 461, 642, 645, 722, 752), Adobe 735, Adobe 71, AEM 64,65, V6 or higher
    • SAS/ENTERPRISE GUIDE 81, 51, SAS 94, 93
    • C, C, SQL, PL/SQL, MATLAB, HTML, VB, IBM MAINFRAME 34, SAP BO, TABLEAU, SERVICE NOW
      • Windows 10X/9X/NT/2000/XP, UNIX
      • Oracle 70/8X/9X/10X, MS SQL server, MS Access, SQL Server, Teradata
      • MS Office suite

Timeline

Campaign Lead

Humana
01.2023 - 07.2024

Marketing Team Lead

USAA
04.2012 - 12.2022

Unica Developer

Apple Corp
04.2011 - 04.2012

Unica Developer

Highmark
06.2010 - 03.2011

Programmer Analyst

Wachovia Bank
12.2008 - 04.2010

SAS Programmer

Danske Bank
08.2005 - 10.2008

Design Engineer

Apollo Microsystems Private Limited
07.2002 - 08.2003

Master of Science - IT

IT University of Copenhagen

Bachelor of Science - Electronics And Communications Engineering

Osmania University

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