BIAN SHEHADEH
Anaheim,CA
Summary
Dedicated and highly skilled esthetician and makeup artist with over 13 years of experience in the beauty and skincare industry. Successfully managing day-to-day team operations, proven expertise in both esthetics and makeup artistry. Comprehensive skill set combines artistic flair with a deep understanding of skincare, delivering exceptional results.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Freelance Event Lead
Coty
01.2022 - 01.2023
- Spearheaded freelance event leads for renowned beauty and aesthetics brands under Coty, including Gucci cosmetics/fragrance, Kylie cosmetics, philosophy, Burberry, Marc Jacob, Chloe, and Tiffany
- Successfully executed diverse events, blending creativity with strategic sales initiatives to enhance brand visibility and drive sales
- Played a pivotal role in sales activities, achieving targets through effective product demonstrations and engaging customer interactions
- Conducted comprehensive education and training sessions for both existing staff and new hires, imparting in-depth knowledge about product features, benefits, and application techniques
- Demonstrated expertise in applying makeup and performing facials, showcasing a high level of skill and artistry to enhance brand representation
- Assumed responsibility for organizing and maintaining all gondolas, ensuring a visually appealing and updated display that aligns with brand standards
- Established and nurtured strong business relationships with store personnel and managers, fostering a positive and collaborative working environment
- Excelled in multitasking, overseeing event logistics, sales efforts, educational programs, and visual merchandising to create a seamless and impactful brand presence
Assistant Store Manager
Republic, Irvin Spectrum
10.2021 - 01.2022
- Completed frequent walk-throughs and directed team members to correct issues impacting store appearance or professionalism
- Assisted in continuous development of effective store associates to achieve desired sales and results
- Coached and developed store associates through formal and informal interactions
- Provided mentorship for employees to generate sales, promote effective upselling and cross-sell to improve retail productivity
- Answered customer questions and addressed problems and complaints in person and via phone
- Examined merchandise to correctly price and display products
- Oversaw daily operations by delegating tasks, managing shift changes and conducting keyholder duties to open and close business
Make Up Artist
Mac Cosmetics
08.2019 - 03.2020
- Handled appointment booking, canceling, and rescheduling
- Suggested personalized skin care routines for clients, keeping skin type and skin conditions in mind
- Sold products and services to maintain daily sales goals
- Provided makeup services to clients weekly
- Responded to customer inquiries by phone, email and in person
Counter Manager
Benefit Cosmetics
02.2019 - 08.2019
- Handled appointment booking, canceling, and rescheduling
- Suggested personalized skin care routines for clients, keeping skin type and skin conditions in mind
- Sold products and services to maintain daily sales goals
- Provided makeup services to clients weekly
- Responded to customer inquiries by phone, email and in person
Beauty Advisor
Clinique
03.2012 - 04.2017
- Educated customers on proper product usage techniques, fostering confidence in their ability to replicate results at home.
- Maintained an organized and visually appealing product display, resulting in increased customer interest and engagement.
- Processed payments, entering sales in register for prompt customer service.
- Increased sales revenue by effectively upselling and cross-selling beauty items based on client needs.
- Assisted clients in selecting appropriate skincare routines, resulting in improved skin health and overall satisfaction.
- Collaborated with team members to achieve monthly sales targets and ensure smooth store operations.
Education
Certificate - Aesthetics
Coba Cosmetology Academy
01.2022
FIDM
01.2011
High school or equivalent -
Los Amigos High school
01.2010
Skills
- Strategic Sales Planning
- Product Merchandising
- Business Development
- Client Engagement Enhancement
- Staff Training Initiatives
- Supervision and training
- POS systems operations
- Stock management
- Customer relations
- Issue resolution
- Sales Techniques
- Purchasing and planning
- Schedule management
Certification
- Certificate in Aesthetics, 02/22
- Certified with Barbicide
- Community Health Ambassador certified
- Be Healthy Initiative certified
- Covid-19 Barbicide certified
- Certified with Dermeological
Awards
- Macy's Star Associate, 10/16
- Star Associate, 04/17
- Star Associate, 07/17
- Top Search and Send Sales, 11/17
Languages
Arabic
Native or Bilingual
English
Native or Bilingual
Timeline
Freelance Event Lead
Coty
01.2022 - 01.2023
Assistant Store Manager
Republic, Irvin Spectrum
10.2021 - 01.2022
Make Up Artist
Mac Cosmetics
08.2019 - 03.2020
Counter Manager
Benefit Cosmetics
02.2019 - 08.2019
Beauty Advisor
Clinique
03.2012 - 04.2017
Certificate - Aesthetics
Coba Cosmetology Academy
FIDM
High school or equivalent -
Los Amigos High school
- Certificate in Aesthetics, 02/22
- Certified with Barbicide
- Community Health Ambassador certified
- Be Healthy Initiative certified
- Covid-19 Barbicide certified
- Certified with Dermeological
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