Bianca Carter
DECATUR,United States
Summary
Dedicated customer service and digital marketing professional with extensive experience in both industries. Motivated to directly and efficiently address customer concerns head-on, develop proactive solutions and implement corrections with efficiency. Committed to maintaining professional relationships to increase profitability and drive business results.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Sr. Financial Sales Consultant, IAPDA
Beyond Finance
01.2022 - 12.2023
- Counseled customer's on financial matters and provided recommendations on debt resolution opportunities and services based on consumer needs and goals
- Promoted business to increase customer base and grow revenue , effectively overcoming customer objections and maximizing sales activity
- Handled large call volumes and dialed over 250 call per day
- Managed 50+ existing portfolios and potential leads in Salesforce CRM on a monthly basis
- Converted 35+ leads per month and over $800,000 in enrolled debt each month with minimal oversight
- Participated in cross-functional initiatives aimed at enhancing overall business operations, customer satisfaction levels, and retention
Senior Digital Marketing Specialist
PLAYGROUND LLC
06.2017 - 10.2020
- Planned and automated social media presence, increased social media engagement and website visitors by 145%
- Developed and executed email marketing campaigns to increase product awareness and contributed to 10% of sales
- Managed website development and increased organic search by encoding keywords, geo-targeting, and SEO within each page
- Developed paid online marketing campaigns, effectively increasing followers and driving brand awareness
- Increased online sales by 40% within initial 4 months
Personal Injury Protection Claim Specialist
State Farm
06.2015 - 07.2018
- Assisted customers in initial process of filing motor vehicle accident and injury claim
- Identified and collected evidence and determined its value to specific claims
- Contacted medical providers and legal representatives to discuss settlements for claims
- Analyzed medical bills and statements to ensure correct billing and ICD-9 and ICD-10 coding for settlements
- Processed medical claims including Medicaid and Medicare resulting from automobile accidents
- Served as student resource and mentor to peers and new employees as part of State Farm bridge training program
Senior Marketing Specialist
Oh Nellie Promos
12.2014 - 12.2016
- Served as thought leader on subject matter for 10 clients- including, but not limited to, social media management, reputation management, brand building, website optimization, and SEO
- Created and executed social media strategy for SkyView Atlanta that resulted in 100% increase in social media engagement
- Planned and automated social media across 100k followers on Instagram and Facebook
- Increased Twitter followers by 5% weekly for SkyView Atlanta
Digital Account Executive
Buzz Brand Marketing
06.2012 - 11.2014
- Developed marketing presence for 10 clients through media kit creations and press release distributions
Used digital marketing methods to acquire new business, increasing revenue by 15% - Supervised a team of 5 brand ambassadors including interviewing, hiring, training, scheduling and empowering
Education
BBA - Marketing
Georgia State University
Atlanta, GA05.2011
Skills
- Strategic Planning and Alignment
- Team Recruiting and Hiring
- Marketing Program Management
- Cross-departmental Alignment
- Collaborative relationships
- Issue and Complaint Resolution
- Salesforce CRM Software
- Customer Account Management
- Time Management
- Reporting skills
Certification
- IAPDA Certified: International Association Of Professional Debt Arbitrators
- Certified Digital Marketing Associate
- Google Ads Certified
- Google Analytics Certified
Timeline
Sr. Financial Sales Consultant, IAPDA
Beyond Finance
01.2022 - 12.2023
Senior Digital Marketing Specialist
PLAYGROUND LLC
06.2017 - 10.2020
Personal Injury Protection Claim Specialist
State Farm
06.2015 - 07.2018
Senior Marketing Specialist
Oh Nellie Promos
12.2014 - 12.2016
Digital Account Executive
Buzz Brand Marketing
06.2012 - 11.2014
BBA - Marketing
Georgia State University
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