Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Languages
Timeline
Generic

Bianca Keeler

Alvin,TX

Summary

Seasoned Event Sales Coordinator with a proven track record of success in the hospitality industry's event sector. Proficient in Photography, Microsoft Word, Advertising, Microsoft Excel, and Customer Service. Skilled operations professional with a degree from the New York Institute of Photography.

Experienced with event planning and sales, focusing on client acquisition and satisfaction. Utilizes strategic planning and attention to detail to ensure successful event execution. Track record of building strong client relationships and coordinating with team members to achieve sales targets.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Event Sales Coordinator

Space Center Houston
04.2024 - Current
  • Collaborated closely with cross-functional teams to execute large-scale events successfully.
  • Streamlined communication between clients, team members, and vendors for efficient event planning.
  • Coordinated with vendors to secure competitive pricing and timely delivery of services.
  • Increased client retention through exceptional relationship management skills.
  • Designed customized proposals tailored to each client''s unique needs and budget constraints.
  • Prepared pricing agreements and contracts to close sales.
  • Helped customers navigate choices between services with support for questions such as terms, pricing, and availability.
  • Proactively managed client correspondence and recorded tracking and communications.
  • Maintained accurate financial records, tracking expenses and revenue for each event with precision.
  • Worked closely with the event operations team throughout each event.
  • Assisted in the successful planning and execution of various events, contributing to their overall success.
  • Served as a reliable resource for both staff and attendees by addressing questions or concerns promptly throughout the duration of each event operation internship project.

Sales Manager

Hotel Resources
09.2023 - 04.2024
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
  • Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
  • Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
  • Attended industry events and conventions to expain sales opportunities.
  • Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.
  • Streamlined sales processes for efficiency, adopting new CRM tools and technologies.
  • Elevated brand visibility, coordinating with marketing to launch successful promotional campaigns.
  • Built relationships with customers and community to establish long-term business growth.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.

Event Manager

Galveston Bay Brewery
11.2022 - 07.2023
  • Implemented innovative event themes and designs to create memorable experiences for attendees.
  • Managed administrative logistics of events planning, event booking, and event promotions.
  • Established relationships with key stakeholders, fostering long-term partnerships for future collaborations.
  • Increased client satisfaction by consistently delivering well-executed events within budget constraints.
  • Oversaw logistics for multi-day events, including accommodations and scheduling.
  • Utilized social media platforms to engage potential attendees and promote upcoming events effectively.
  • Conducted post-event evaluations to identify areas for improvement and implement necessary changes in future planning efforts.
  • Delivered prompt payment for event vendors, venues, staff and transportation providers.
  • Developed marketing materials and promotional campaigns to maximize event attendance and visibility.
  • Coordinated photographers, and musicians for events.
  • Fostered strong relationships with sponsors, elevating caliber and financial support of events.
  • Tailored event themes and content to resonate with target audiences, achieving high levels of attendee engagement and satisfaction.
  • Created detailed timelines and budgets for events to meet all deadlines.
  • Analyzed event costs to identify areas of improvement and cost savings.


Marketing Manager

Galveston Bay Brewing
11.2022 - 07.2023
  • Utilized social media to promote events and increase attendance.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Created engaging multimedia content including graphics, videos, and blog posts to enhance user experience.
  • Managed multiple social media platforms for increased engagement and audience growth.
  • Maintained a consistent brand voice across all channels, fostering trust among followers and customers.
  • Increased website traffic through effective content creation and search engine optimization strategies.
  • Monitored industry trends to stay ahead of competitors, adjusting tactics as needed.
  • Managed online reputation by addressing customer feedback promptly and professionally, maintaining a positive image for the brand.
  • Scheduled regular audits of social media accounts to maintain profile accuracy, relevance, and compliance with platform guidelines.
  • Improved website visibility through development and implementation of SEO strategies.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

Catering Sales Manager

Hotel ICON Houston
01.2021 - 11.2022
  • Increased event bookings by developing and implementing effective catering sales strategies.
  • Organized corporate meetings, special events and social occasions to satisfy client requirements and increase facility revenues.
  • Performed service and menu upgrades and upselling activities to meet predetermined revenue objectives.
  • Exceeded both quarterly and annual sales goals.
  • Utilized hospitality associations, business journals and Internet resources to obtain current industry knowledge.
  • Increased website traffic and conversions through email and social media marketing.
  • Enhanced client satisfaction by addressing and resolving concerns in a timely manner.
  • Maximized event profitability by upselling additional services and menu items to clients.
  • Conducted site visits for prospective clients to showcase venue capabilities and offerings.
  • Generated new business leads through targeted marketing campaigns and networking initiatives.
  • Collaborated with culinary team to develop innovative menus tailored to specific client needs and preferences.
  • Negotiated contracts to secure profitable agreements with vendors and suppliers.
  • Boosted revenue with the creation and execution of customized catering packages for clients.
  • Developed and implemented improved marketing initiatives to drive revenue.
  • Increased brand visibility through participation in trade shows, conferences, and other public-facing events.

Event Sales Manager

Marriott International
01.2019 - 04.2020
  • Mentored junior team members on best practices in event sales management, fostering a culture of continuous growth and development within the team.
  • Collaborated with cross-functional teams, including marketing, operations, and finance to optimize event outcomes and profitability.
  • Negotiated favorable terms with vendors and suppliers to minimize costs while maintaining high-quality experiences for attendees.
  • Increased event sales revenue by developing and maintaining strong relationships with clients.
  • Cultivated new business opportunities by attending industry conferences, networking events, and conducting targeted outreach initiatives.
  • Ensured timely resolution of any arising issues during the course of an event''s planning or execution stages.
  • Enhanced client satisfaction by providing exceptional customer service throughout the entire sales process.
  • Managed and grew existing client accounts by consistently delivering high-quality events that exceeded expectations.
  • Streamlined internal processes for greater efficiency in managing event contracts, invoices, and payments.
  • Achieved consistent year-over-year growth in overall event bookings through proactive prospecting efforts.
  • Maximized revenue potential by upselling additional services such as audiovisual equipment rentals or catering options.
  • Leveraged data-driven insights to inform strategic decision-making around pricing structures, promotional activities, and target markets for improved results.
  • Conducted post-event analyses to identify areas for improvement and implement necessary changes for future success.
  • Implemented innovative strategies to maximize event attendance, resulting in increased brand exposure and positive client feedback.

Wedding Event Planner

Jennifer Laura Design
04.2018 - 06.2019
  • Self-motivated, with a strong sense of personal responsibility.
  • Worked effectively in fast-paced environments.
  • Skilled at working independently and collaboratively in a team environment.
  • Proven ability to learn quickly and adapt to new situations.
  • Excellent communication skills, both verbal and written.
  • Worked well in a team setting, providing support and guidance.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Assisted with day-to-day operations, working efficiently and productively with all team members.
  • Passionate about learning and committed to continual improvement.
  • Worked flexible hours across night, weekend, and holiday shifts.
  • Paid attention to detail while completing assignments.
  • Organized and detail-oriented with a strong work ethic.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Learned and adapted quickly to new technology and software applications.
  • Strengthened communication skills through regular interactions with others.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.

Assistant Banquet Manager

Marriott International
06.2018 - 01.2019
  • Resolved guest concerns promptly, maintaining a positive atmosphere throughout events.
  • Increased repeat business through exceptional customer service and attention to detail during events.
  • Collaborated with sales team to create customized event proposals, resulting in increased bookings.
  • Conducted pre-event meetings with staff to review event details, establishing clear expectations for performance.
  • Coordinated with external vendors for successful delivery of event materials such as flowers, linens, or AV equipment.
  • Maximized use of available resources by reallocating labor where necessary during peak times or slow periods at events.
  • Streamlined communication between kitchen staff and servers for seamless event execution.
  • Oversaw inventory management, reducing waste and optimizing cost efficiency.
  • Maintained accurate records of all banquet events including revenues generated, expenses incurred, and post-event evaluations.
  • Managed staff schedules and maintained adequate coverage for all shifts.
  • Handled escalated customer concerns with speed and knowledgeable support to achieve optimal satisfaction and maintain long-term loyalty.
  • Oversaw food preparation and monitored safety protocols.
  • Developed unique events and special promotions to drive sales.
  • Coordinated with catering staff to deliver food services for special events and functions.

Vendor Management

Fitcasa Inc.
11.2016 - 04.2018
  • Championed process improvements within the procurement department by identifying inefficiencies and implementing best practices for vendor management.
  • Reduced lead times for critical materials through effective vendor management and contract negotiations.
  • Advanced knowledge of procurement, vendor management, and negotiation skills to perform consistently above expectations.
  • Achieved cost savings through effective contract negotiation and skilled vendor management practices.
  • Optimized resource allocation with accurate inventory tracking, efficient procurement processes, and diligent vendor management.
  • Implemented vendor management system that improved supplier reliability and quality of goods received.
  • Championed adoption of best practices across the organization in areas such as third-party vendor management and information security.
  • Participated in industry events and conferences to stay current on market trends, emerging technologies, and best practices in vendor management.
  • Contributed to the development of an effective vendor management system that improved communication and reduced disputes.
  • Optimized vendor management processes for streamlined operations while maintaining positive working relationships.
  • Reduced production costs with strategic vendor management and negotiation of contracts.
  • Reduced lead times through effective vendor management and close monitoring of production schedules, ensuring on-time delivery of goods.
  • Championed vendor management best practices across the organization, promoting a culture of collaboration between internal teams and external partners for mutual success.


Event Staff

Karbach Brewing Co.
10.2015 - 10.2016
  • Handled crowd control professionally, maintaining a safe environment for all event attendees and staff members.
  • Set up event facilities and equipment, cleaned areas, and organized supplies.
  • Helped create memorable experiences by actively engaging with guests during interactive program elements.
  • Provided exceptional customer service to all guests and escalated concerns where needed.
  • Assisted in the successful execution of events by setting up and breaking down equipment, signage, and decorations.
  • Enhanced event attendee experience by providing excellent customer service and addressing any concerns.
  • Implemented efficient check-in processes, minimizing wait time for guests upon arrival at events.
  • Oversaw event operations to keep running smoothly.
  • Responded to inquiries from attendees and addressed any issues or complaints.
  • Streamlined communication between event team members using walkie-talkies or other devices as needed during large-scale functions.
  • Welcomed guests to events, checked invitations, and oversaw proper seating.
  • Maintained clean facilities throughout events, contributing to overall guest satisfaction levels.
  • Anticipated potential problems before they arose, proactively addressing them to minimize disruptions in event proceedings.
  • Ensured guest safety by monitoring venue capacity limits and adhering to safety protocols.
  • Helped organize and manage successful events with attendance of over [Number] people.
  • Upheld high standards of professionalism while representing various organizations at diverse events across multiple venues.
  • Supported catering staff in providing quality food service for guests during events, maintaining cleanliness and organization.
  • Collaborated with event organizers to ensure a smooth flow of activities and maintain schedules.

Education

Associate of Arts - Photography

New York Institute of Photography
New York, NY

Skills

  • Event Handling
  • Sales
  • Event Staffing
  • Goal-oriented mindset
  • Public relations
  • Event planning expertise
  • Industry trends awareness
  • Sales strategy development
  • Brand awareness
  • Effective negotiation
  • Sales funnel optimization
  • Venue selection
  • Marketing
  • Cold calling experience
  • On-site event support
  • Teamwork
  • Teamwork and collaboration
  • Customer service
  • Problem-solving
  • Time management
  • Attention to detail
  • Listening skills
  • Problem-solving abilities
  • Multitasking
  • Reliability
  • Excellent communication
  • Team collaboration
  • Team leadership
  • Organizational skills
  • Active listening
  • Effective communication
  • Adaptability and flexibility
  • Decision-making
  • Self motivation
  • Task prioritization
  • Product knowledge

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Supervised team of 100+ staff members.

Certification

Certificate of Social Media Marketing

Languages

English

Timeline

Event Sales Coordinator

Space Center Houston
04.2024 - Current

Sales Manager

Hotel Resources
09.2023 - 04.2024

Event Manager

Galveston Bay Brewery
11.2022 - 07.2023

Marketing Manager

Galveston Bay Brewing
11.2022 - 07.2023

Catering Sales Manager

Hotel ICON Houston
01.2021 - 11.2022

Event Sales Manager

Marriott International
01.2019 - 04.2020

Assistant Banquet Manager

Marriott International
06.2018 - 01.2019

Wedding Event Planner

Jennifer Laura Design
04.2018 - 06.2019

Vendor Management

Fitcasa Inc.
11.2016 - 04.2018

Event Staff

Karbach Brewing Co.
10.2015 - 10.2016

Associate of Arts - Photography

New York Institute of Photography

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Bianca Keeler