Summary
Overview
Work History
Education
Skills
Timeline
Generic

Bianca Malone

Vancouver,WA

Summary

Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.

Overview

2
2
years of professional experience

Work History

Social Media Director

Jack USA LLC
01.2021 - 05.2022
  • Brought about noticeable improvements to click rates, follower counts and engagement with clear and focused strategies.
  • Developed productive relationships with bloggers, online media outlets and social media influencers.
  • Established plans for content creation and curation to drive traffic.
  • Worked with graphic designers, photographers, editors, videogrphers and production coordinators to develop content.
  • Devised specific strategies for each clients based on goals, branding and target demographics.
  • Analyzed and reported social media and online marketing campaign results.
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Increased customer engagement through social media.
  • Created videos and managed YouTube channel to strengthen company reputation.
  • Identified target market and key segments through in-depth analysis of markets and related trends.
  • Devised strategies and roadmaps to support product vision and value to business.
  • Drove brand awareness by developing a multitude of online marketing campaigns.

Social Media Manager/ Content Creator

Jack USA LLC
08.2020 - 12.2020
  • Managed content across multiple platforms for widest audience reach.
  • Organized, prioritized and managed multiple projects according to dedicated release schedule.
  • Developed in-depth understanding of digital and mobile marketing practices and media.
  • Consulted with editors to shape story and eliminate any errors.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
  • Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
  • Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
  • Maintained current understanding of industry and genre trends, enhancing writing and marketing success.

Education

Associates in Business Administration - Business

Clark College
Vancouver, WA
06.2017

Skills

  • FInal Cut Pro
  • Adobe Lightroom
  • Scheduling content
  • Progress Monitoring
  • Online Marketing and Advertising
  • Social Ad Campaigns and Content Devolopment
  • Sales
  • Public Relations, Brand Development and Awareness
  • Digital Content Development
  • Teamwork and Collaboration
  • CRM Software
  • Verbal and Written Communication

Timeline

Social Media Director

Jack USA LLC
01.2021 - 05.2022

Social Media Manager/ Content Creator

Jack USA LLC
08.2020 - 12.2020

Associates in Business Administration - Business

Clark College
Bianca Malone