Summary
Overview
Work History
Education
Skills
Timeline
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Bianca Montanez

Webster,Texas

Summary

I am a well-rounded individual with a passion for multifaceted creativity. I have 7+ years of marketing experience within fitness, entertainment, nonprofits, and customer service. I am a hard worker, a fast learner, and hungry for success. Organized and dependable candidate successful at managing multiple priorities with a positive attitude.

Overview

3
3
years of professional experience

Work History

Marketing Manager

Bread of Life, Inc.
05.2023 - Current
  • Manage content schedule for organic/paid channels
  • Increase traffic to Instagram, Facebook, and LinkedIn by 175%, increase engagement by 120%, and gain 5,000 followers across all platforms per quarter.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Coordinated with design and media teams to develop high-quality creative assets.

Content Marketing Coordinator

Houston Symphony Society
03.2022 - 05.2023
  • Manage content schedule for paid/organic channels
  • Maintain an ROI of 300% across paid digital efforts
  • Copywriting and copy editing
  • 2022 year-end review stats - 10 million impressions, 36k new followers, 438 posts published, 309.7k total engagement across Instagram, Facebook, Twitter, YouTube and LinkedIn

Marketing Manager

iCRYO Franchise Systems
01.2021 - 02.2022
  • Manage all in-house social media accounts
  • Content and copy creation
  • Managed text message marketing efforts which included increasing ROI by 200% per campaign
  • Contributed to record high sales month with social media, email marketing, and text message marketing initiatives.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Worked with graphic designers and writers to establish theme and tone for content.

Marketing/Operations Manager

UFC Gym The Heights
06.2020 - 01.2021
  • Manage all in-house social media initiatives
  • Spearhead all internal/external marketing efforts, including text message marketing, guerilla marketing, and email marketing
  • Increased followers, engagement, and reach across Instagram and Facebook by 110%
  • Consult with clients, schedule appointments, and tend to client needs through face-to-face/email/phone interactions
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Education

Bachelor of Arts - Public Relations, Advertising & Corporate Communication

University of Houston
Houston, TX
05.2016

Skills

  • Content Creation
  • Mondaycom
  • Sprout Social, Hootsuite
  • CANVA
  • Google Business Suite Content
  • SEO & SEM
  • Mailchimp, WordFly
  • Instagram, Facebook, Twitter, YouTube, LinkedIn, Threads, Tik Tok
  • Data Analytics
  • KPI Tracking
  • Campaign Management
  • Customer Service

Timeline

Marketing Manager

Bread of Life, Inc.
05.2023 - Current

Content Marketing Coordinator

Houston Symphony Society
03.2022 - 05.2023

Marketing Manager

iCRYO Franchise Systems
01.2021 - 02.2022

Marketing/Operations Manager

UFC Gym The Heights
06.2020 - 01.2021

Bachelor of Arts - Public Relations, Advertising & Corporate Communication

University of Houston
Bianca Montanez