As a senior leader with over 15 years of experience in growth marketing, sales, data analytics, and brand building, I'm passionate about creating successful DTC and omnichannel strategies that drive business growth. But what sets me apart is my ability to harness the power of diversity, equity, inclusion, and belonging (DEIB) to achieve these goals. As a natural communicator and organized manager, I thrive in collaborative environments where I can leverage my multicultural marketing, social responsibility, and cross-cultural communication expertise to create a meaningful impact.
· Serve as a business leader across a portfolio of accounts to effectively drive measurable and unprecedented growth for DTC clients, contributing to driving over $400M in client media spend annually
· Proven ability to manage e-commerce client accounts, make strategic business decisions, and deliver best-in-class production and creative profitably
· Led and developed a team of cross-functional account experts to execute strategy and deliver growth for DTC clients
· Lead in client referrals, client ratings, and upselling marketing analytics and automation tools through Leavened
· Strategic level experience scaling brands leveraging offline and digital marketing channels, content strategy, creative, and marketing analytics/AdTech
· Ensures all marketing campaigns and content are authentic, inclusive, and accurately represent the diverse makeup of the people they serve.
· Bring multicultural segments' insight to life in culturally relevant ways across a diverse range of brands and businesses
· Ownership of all aspects of the partnership lifecycle from strategic relationships with senior level and executive business leaders to RFP, Pitching/Prospecting, forecasting, contract drafting, operational management, and campaign launch.
· Surpassed new business goals for three consecutive years, averaging 15-20% in revenue growth YOY
· Expert in the DTC industry, competitive trends, and driving growth in both the established and startup environment
· Developed business practices used to hire, mentor, advise, and train team members to deliver client-centric product solutions and drive account revenue growth YoY
· and trained client teams for all client retention and performance-based upselling
· Demonstrated stellar success as leader of the Client Development team, pitching and onboarding new clients such as Mirror, Tonal, Headspace, Thirty Madison, and others.
· Sold in AdTech solutions based on data-driven analysis and clients' business objectives
· Played a key role in all pitch development including optimizing the pitch development process by driving strategic storytelling and bringing awareness to our cross-channel expertise
· Operated as an agency-wide thought leader, most notable as the driving force behind She Scales
· Built and maintained customer relationships with a multi-million-dollar portfolio of accounts across verticals including QSR, healthcare, higher education, gaming, and hospitality
· Monitored other competitive retail items and recommended shifts in Production forecast to ensure products remained in stock
· Demonstrated success in launching and scaling partnerships, products and programs focused on growing new and existing accounts
· Partnered with account development managers to review business results and align on business improvement initiatives
· Executed creative marketing promotions, optimized placement and brand creative to exceed performance expectations
· Negotiated and renewed multi-year contracts and CMAs as required
· Retail analytics skill set, with meaningful experience defining, tracking, and quantifying ROI and incremental retail placements
· Maintained full responsibility for sales execution in all local, regional, and national assigned accounts
· Managed a multi-million-dollar portfolio, increasing revenue by 11% in less than a year
· Served as the connection point with Sales area leadership in operations
· Coached and developed a team of eight direct reports while ensuring a culture of learning and development exists throughout the selling organization.
· Supervised field marketing and internal sales teams, training them on best practices for operating as a product expert to sell in programs to new and existing customers
· Performed comprehensive post-transaction multi-year look back reviews for performance tracking to capture insights for internal and external improvements
· Participated in talent acquisition activities including recruitment and new hire sales training to position them for success in customer relationship building and cross-selling
· Provided daily leadership and development to 10 sales representatives and more than 20 part time employees
· Conducted P&L analysis, while training staff on how to examine statements for underlying trends and issues
· Partnered with Distribution and Account managers to improve sales efficiencies and ensured merchandising integrity
· Awarded Peaks Top Sales Winner in 2012 by achieving 104% revenue growth in Q4
Client Service Leadership
Diversity and Inclusion, Cornell University
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“You Reach Back as You Rise” Muse by Clio
“Celebrating Mirrors in Mainstream Media” Campaign US
"An Open Letter to Black Professionals: You Were Never The Imposter" Fast Company
International Marketing & Cross Industry Growth Specialization, Yonsei University
Multicultural Marketing communication, Florida State University
Diversity and Inclusion, Cornell University