Summary
Overview
Work History
Education
Skills
Certification
Thought Leadership
Timeline
Hi, I’m

Bianca Reed

Sales And Marketing Leader
Bianca Reed

Summary

As a senior leader with over 15 years of experience in growth marketing, sales, data analytics, and brand building, I'm passionate about creating successful DTC and omnichannel strategies that drive business growth. But what sets me apart is my ability to harness the power of diversity, equity, inclusion, and belonging (DEIB) to achieve these goals. As a natural communicator and organized manager, I thrive in collaborative environments where I can leverage my multicultural marketing, social responsibility, and cross-cultural communication expertise to create a meaningful impact.

Overview

16
years of professional experience
5
years of post-secondary education
3
Certifications

Work History

Material+
Remote

VP Global Tracking, Account Management
10.2022 - Current

Job overview

  • Thought leader and business growth consultant focused on driving innovative insights and research solutions.
  • Generated new brand-tracking sales opportunities by partnering with brand-tracking senior leadership and other business development leaders within Material.
  • Developed client rapport and managed expectations through communications that designed trust and built strong relationships.
  • Developed highly compelling brand tracking proposals
  • Created authentic customer connections and experiences through actionable, culturally inclusive brand tracking and transformative solutions

Rain The Growth Agency
Portland, Oregon

VP Client Service & Inclusion Marketing
09.2021 - 10.2022

Job overview

· Serve as a business leader across a portfolio of accounts to effectively drive measurable and unprecedented growth for DTC clients, contributing to driving over $400M in client media spend annually

· Proven ability to manage e-commerce client accounts, make strategic business decisions, and deliver best-in-class production and creative profitably

· Led and developed a team of cross-functional account experts to execute strategy and deliver growth for DTC clients

· Lead in client referrals, client ratings, and upselling marketing analytics and automation tools through Leavened

· Strategic level experience scaling brands leveraging offline and digital marketing channels, content strategy, creative, and marketing analytics/AdTech

· Ensures all marketing campaigns and content are authentic, inclusive, and accurately represent the diverse makeup of the people they serve.

· Bring multicultural segments' insight to life in culturally relevant ways across a diverse range of brands and businesses

Rain The Growth Agency
Portland, OR

VP Client Development
08.2020 - 09.2021

Job overview

· Ownership of all aspects of the partnership lifecycle from strategic relationships with senior level and executive business leaders to RFP, Pitching/Prospecting, forecasting, contract drafting, operational management, and campaign launch.

· Surpassed new business goals for three consecutive years, averaging 15-20% in revenue growth YOY

· Expert in the DTC industry, competitive trends, and driving growth in both the established and startup environment

· Developed business practices used to hire, mentor, advise, and train team members to deliver client-centric product solutions and drive account revenue growth YoY

· and trained client teams for all client retention and performance-based upselling

Rain The Growth Agency

Sr Director Client Development
04.2019 - 08.2020

Job overview

· Demonstrated stellar success as leader of the Client Development team, pitching and onboarding new clients such as Mirror, Tonal, Headspace, Thirty Madison, and others.

· Sold in AdTech solutions based on data-driven analysis and clients' business objectives

· Played a key role in all pitch development including optimizing the pitch development process by driving strategic storytelling and bringing awareness to our cross-channel expertise

· Operated as an agency-wide thought leader, most notable as the driving force behind She Scales

Rain The Growth Agency

Director of Client Development
03.2018 - 04.2019

Job overview

  • Provided account management and media planning support for clients
  • Promoted into leading client development after completing a year of leadership development training and exceeding expectation rapid speed
  • Represented company at various industry events, meetings and conferences to solidify existing and new client relationships.

Rain The Growth Agency

Account Supervisor
02.2017 - 03.2018

Job overview

  • Partnered with account team director to drive long-term account planning, growth and success.
  • Helped to develop key client partnerships by seamlessly overseeing workflow, learning clients' business and delivering key presentations.
  • Prepared and gave presentations to clients and other project stakeholders.
  • Led projects involving activity, direction and measurement on brand's web and social channels.

Rain The Growth Agency

Leadership Development Program
02.2017 - 11.2017

Job overview

  • Excelled in the leadership development program and trained to the expert level in digital marketing, offline marketing, brand strategy, and creative campaign management
  • Identified appropriate marketing channels and targeted customers for campaigns.
  • Tracked key media metrics and developed spreadsheets and data models.
  • Wrote engaging and successful marketing, advertising, and website copy.

Coca-Cola Refreshments

Key Account Development Manager
06.2015 - 02.2017

Job overview

· Built and maintained customer relationships with a multi-million-dollar portfolio of accounts across verticals including QSR, healthcare, higher education, gaming, and hospitality

· Monitored other competitive retail items and recommended shifts in Production forecast to ensure products remained in stock

· Demonstrated success in launching and scaling partnerships, products and programs focused on growing new and existing accounts

· Partnered with account development managers to review business results and align on business improvement initiatives

· Executed creative marketing promotions, optimized placement and brand creative to exceed performance expectations

· Negotiated and renewed multi-year contracts and CMAs as required

· Retail analytics skill set, with meaningful experience defining, tracking, and quantifying ROI and incremental retail placements

Coca-Cola Refreshments

District Sales Manager FSOP
10.2014 - 06.2015

Job overview

  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Partnered with brands like Target, Albertson's, Walmart, and the Portland Blazers to secure strategic growth
  • Created client awareness of the breadth of Coca-Cola products and drove incremental revenue through increase product placement
  • Successfully managed a team of six account managers and led regional sales forecasting and planning calls

Coca Cola Refreshments

District Sales Manager
05.2013 - 06.2015

Job overview

· Maintained full responsibility for sales execution in all local, regional, and national assigned accounts

· Managed a multi-million-dollar portfolio, increasing revenue by 11% in less than a year

· Served as the connection point with Sales area leadership in operations

· Coached and developed a team of eight direct reports while ensuring a culture of learning and development exists throughout the selling organization.

· Supervised field marketing and internal sales teams, training them on best practices for operating as a product expert to sell in programs to new and existing customers

· Performed comprehensive post-transaction multi-year look back reviews for performance tracking to capture insights for internal and external improvements

Kellogg's

District Sales Manager
04.2011 - 05.2013

Job overview

· Participated in talent acquisition activities including recruitment and new hire sales training to position them for success in customer relationship building and cross-selling

· Provided daily leadership and development to 10 sales representatives and more than 20 part time employees

· Conducted P&L analysis, while training staff on how to examine statements for underlying trends and issues

· Partnered with Distribution and Account managers to improve sales efficiencies and ensured merchandising integrity

· Awarded Peaks Top Sales Winner in 2012 by achieving 104% revenue growth in Q4

Hershey

Retail Sales Representative
03.2007 - 04.2011

Job overview

  • Oversaw territory development and management of National and local grocery accounts.
  • Established relationships with regional and store-level management. Responsible for upselling/consultative selling, customer service, brand education, and building brand awareness.
  • Implement engaging and revenue-focused creative merchandising, sales presentations, account relations, and market share expansion.
  • Top Holiday sales in both District and Nation
  • Top Performing Wal-Mart Sales vs. Objective 102%
  • Managed Nugget Market Northern California

Education

San Diego State University
San Diego, CA

Bachelor of Arts from Africana Multicultural Studies
09.2002 - 06.2006

University Overview

  • Awarded Full Track and Field Scholarship

Western Governors University
Salt Lake City, UT

MBA from Management And Strategy
01.2014 - 08.2015

Skills

    Client Service Leadership

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Certification

Diversity and Inclusion, Cornell University

Thought Leadership

“When Marketers Move, Does Their Bias Move with Them?” LinkedIn

“You Reach Back as You Rise” Muse by Clio

“Celebrating Mirrors in Mainstream Media” Campaign US

"An Open Letter to Black Professionals: You Were Never The Imposter" Fast Company

Timeline

VP Global Tracking, Account Management

Material+
10.2022 - Current

International Marketing & Cross Industry Growth Specialization, Yonsei University

10-2022

Multicultural Marketing communication, Florida State University

01-2022

VP Client Service & Inclusion Marketing

Rain The Growth Agency
09.2021 - 10.2022

Diversity and Inclusion, Cornell University

01-2021

VP Client Development

Rain The Growth Agency
08.2020 - 09.2021

Sr Director Client Development

Rain The Growth Agency
04.2019 - 08.2020

Director of Client Development

Rain The Growth Agency
03.2018 - 04.2019

Account Supervisor

Rain The Growth Agency
02.2017 - 03.2018

Leadership Development Program

Rain The Growth Agency
02.2017 - 11.2017

Key Account Development Manager

Coca-Cola Refreshments
06.2015 - 02.2017

District Sales Manager FSOP

Coca-Cola Refreshments
10.2014 - 06.2015

Western Governors University

MBA from Management And Strategy
01.2014 - 08.2015

District Sales Manager

Coca Cola Refreshments
05.2013 - 06.2015

District Sales Manager

Kellogg's
04.2011 - 05.2013

Retail Sales Representative

Hershey
03.2007 - 04.2011

San Diego State University

Bachelor of Arts from Africana Multicultural Studies
09.2002 - 06.2006
Bianca ReedSales And Marketing Leader