Bianca Seagraves
Raleigh,NC
Summary
Innovative Marketing leader with 4+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Social Media and Marketing Manager
The Law Offices of Benjamin T. McLawhorn
05.2024 - Current
- Monitored industry trends to stay ahead of competitors, adjusting tactics as needed.
- Created and managed ad copy, video content, and graphics for social media platforms including, LinkedIn, Facebook, Instagram, and TikTok, achieving significant engagement.
- Maintained a consistent brand voice across all channels, fostering trust among followers and customers.
- Created engaging multimedia content including graphics, videos, and blog posts to enhance user experience.
- Improved website visibility through development and implementation of SEO strategies.
Graphic Design and Brand Consultant
Freelance Content Creator
10.2023 - 05.2024
- Enhanced brand recognition by developing and implementing strategic marketing campaigns.
- Boosted client revenue with targeted brand positioning and messaging strategies.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
Online Research Specalist
Open Desk Inc
06.2023 - 09.2023
- Utilized social media to determine if people's insurance claims were fraudulent.
- Prepared written reports for clients based upon projected specifics; reports were integral to claim adjudication.
- Utilized Microsoft and Google softwear to format reports, case studies, and more.
Director of Marketing and Recruitment
ECU Magnolia Belles
04.2021 - 05.2023
- Produced viral TikTok content, including videos reaching 3.4 million and 1.7 million views, driving audience engagement and brand visibility.
- Managed multi-platform social media campaigns, ensuring consistent messaging and branding.
- Collaborated with team members to enhance internal communications and foster a positive work environment.
Administrative Assistant/Intern
We Rock Charlotte
12.2020 - 09.2022
- Developed and maintained positive relationships with clients by providing excellent customer service.
- Assisted with event planning, coordinating logistics for successful meetings and conferences.
- Managed multi-platform social media campaigns with a focus on B2 marketing.
- Lead the volunteer based, social media team.
Education
Bachelor of Science - Communications
East Carolina University
Greenville, NC05-2023
Skills
- Paid advertising
- Social media and promotions
- Campaign management
- Social listening
- Visual storytelling
Certification
- Google Ads Certification – Google.
- Digital Marketing- Google
Timeline
Social Media and Marketing Manager
The Law Offices of Benjamin T. McLawhorn
05.2024 - Current
Graphic Design and Brand Consultant
Freelance Content Creator
10.2023 - 05.2024
Online Research Specalist
Open Desk Inc
06.2023 - 09.2023
Director of Marketing and Recruitment
ECU Magnolia Belles
04.2021 - 05.2023
Administrative Assistant/Intern
We Rock Charlotte
12.2020 - 09.2022
- Google Ads Certification – Google.
- Digital Marketing- Google
Bachelor of Science - Communications
East Carolina University
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