Bianca Steele
Marketing Professional
San Diego,CA
Summary
Dynamic marketing leader with a proven track record, driving a 70% increase in user engagement through innovative digital strategies. Expertise in Google Analytics and project coordination, complemented by strong leadership skills. Adept at managing multi-million-dollar budgets and executing successful product launches to enhance brand visibility, utilizing complex problem-solving skills.
Overview
12
12
years of professional experience
Work History
Marketing Supervisor
Rhino Linings Corporation
San Diego, USA
10.2021 - 05.2025
- Strategically oversaw advertising campaigns across digital channels, enhancing overall engagement metrics.
- Achieved 70% increase in user experience and social media engagement.
- Increased average email marketing open rate from 15% to 35% through targeted strategies.
- Managed corporate websites and eCommerce platforms using Magento, WordPress, and custom CMS solutions.
- Forecasted and established budgets exceeding $4.5 million annually for five business units.
- Directed hiring, training, and performance evaluations for marketing personnel to optimize team effectiveness.
- Led a team of 5 marketing professionals in creating innovative content for digital media channels.
- Delivered comprehensive reports on website traffic, conversion rates, and ROI to senior management.
Senior Marketing Communications Specialist
Rhino Linings Corporation
San Diego, CA
09.2017 - 10.2021
- Analyzed KPIs to enhance campaign performance and effectiveness.
- Generated press releases, sweepstakes, and giveaways to expand brand visibility.
- Created engaging content for blogs, emails, case studies, and webpages.
- Managed social media strategy with over 10 posts weekly to increase engagement.
- Orchestrated up to 16 corporate sponsorships annually to strengthen partnerships.
- Represented company at trade shows to facilitate industry networking and engagement.
- Oversaw editorial calendar, publication schedule, and negotiated annual rates for publications.
Assistant to the Director of Marketing
Choice Phone LLC
Tamuning, USA
10.2015 - 05.2016
- Directed inbound leads to sales team for successful conversions.
- Generated monthly reports on lead commissions to track performance.
- Managed technical training sessions for new customers to enhance product understanding.
- Established new accounts and processed initial purchase orders upon executive approval.
- Monitored monthly sales data to inform business development strategies.
Market Research Analyst
Harte Hanks
San Diego, USA
10.2013 - 05.2015
- Synchronized and synthesized detailed data to deliver actionable market intelligence on tight deadlines.
- Managed research projects with workflow software, ensuring timely completion and optimal resource allocation.
- Provided data-driven insights to align marketing strategies with organizational objectives.
- Collected and analyzed customer demographics and preferences to inform effective marketing strategies.
- Generated B2B leads through targeted research and outreach initiatives.
- Conducted interviews with corporate professionals to gather primary market research data.
Education
Bachelor of Science - Integrated Marketing Communications
San Diego State University
San Diego, CASkills
- Digital marketing strategy
- Contract and budget management
- Google Analytics expertise
- Social media management
- Project coordination
- Lead generation techniques
- Product launch execution
- Salesforce proficiency
- SEO and SEM proficiency
- Content creation
Community Service
President, Board of Directors, FAA Merry Go Around, 10/01/22 - Present
Develop strategic plans to advance the organization's mission and goals. Provide guidance on operational matters such as personnel issues, legal matters. Represent the organization at various events including conferences and seminars. Spearheaded a series of successful fundraising campaigns and initiatives. Prepared bylaws approved by elected officials and ensured that bylaws were enforced.
Extracurricular Activity
Study Abroad - Seoul, Korea
Accomplishments
- Supervised team of 5 staff members.
- Achieved dozens of product launches by managing cross-functional department meetings with accuracy and efficiency.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Resolved product issue through consumer testing.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
RemoteHybridOn-SiteImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursPaid time offPaid sick leave401k matchStock Options / Equity / Profit SharingWork from home optionQuote
If you really look closely, most overnight successes took a long time.
Steve Jobs
Languages
English
Native language
Interests
Writing
Volunteer work
Timeline
Marketing Supervisor
Rhino Linings Corporation
10.2021 - 05.2025
Senior Marketing Communications Specialist
Rhino Linings Corporation
09.2017 - 10.2021
Assistant to the Director of Marketing
Choice Phone LLC
10.2015 - 05.2016
Market Research Analyst
Harte Hanks
10.2013 - 05.2015
Bachelor of Science - Integrated Marketing Communications
San Diego State University
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