Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Bianca Virk

Mt. Pleasant,SC

Summary

Dynamic General Manager with a proven track record at Homewood Suites by Hilton, excelling in revenue management and customer relations. Spearheaded cost control initiatives, achieving significant budget optimization while fostering team leadership and enhancing guest satisfaction. Adept at strategic planning and conflict resolution, driving operational excellence in hospitality.

Overview

23
23
years of professional experience

Work History

General Manager

Homewood Suites by Hilton - Charleston-Mt Pleasant
Mount Pleasant, SC
01.2025 - Current
  • Oversaw daily hotel operations to ensure guest satisfaction and service excellence.
  • Managed staff recruitment, training, and development for hospitality professionals.
  • Implemented cost control measures to optimize budgeting and resource allocation.
  • Fostered positive relationships with guests to enhance overall hotel experience.
  • Developed operational policies to streamline processes and improve efficiency.
  • Monitored financial performance and identified areas for improvement in cost savings and revenue generation.

Business Transient Sales Manager

Columbia Marriott
Columbia, US
03.2023 - Current
  • Managed daily sales operations and maintained high-quality guest service standards.
  • Analyzed market trends to identify new business opportunities for growth.
  • Built strong relationships with clients through personalized service and follow-ups.
  • Established relationships with key clients, while maintaining existing customer base.
  • Created and presented monthly reports to management on sales performance.

General Manager

Delta Marriott Columbia North (Sejwad Hospitality)
Columbia, US
09.2022 - 02.2023
  • Oversaw daily hotel operations to ensure guest satisfaction and service excellence.
  • Mitigated business risks by working closely with staff members and assessing performance.
  • Monitored inventory levels and placed new orders for merchandise to keep supply well-stocked.

General Manager

The Medallion Conference Center & 1208 Washington Place (Sejwad Hospitality)
Columbia, US
04.2012 - 01.2023
  • Implemented cost control measures to optimize budgeting and resource allocation.
  • Coordinated marketing strategies to enhance brand visibility and attract guests.
  • Analyzed market trends to inform strategic planning and decision-making initiatives.
  • Trained employees on duties, policies and procedures.
  • Created schedules and monitored payroll to remain within budget.
  • Established and maintained effective communication with staff members to ensure efficient operations.
  • Tracked monthly sales to generate reports for business development planning.
  • Guided management and supervisory staff to promote smooth operations.

Cluster Sales Manager

The Holiday Inn Express Two Notch, Holiday Inn Express Hotel & Suites Fort Jackson, and The Holiday Inn Express Columbia Downtown (Sejwad Hospitality)
Columbia, US
01.2016 - 05.2018
  • Lead daily sales activities, achieving measurable revenue growth through strategic planning.
  • Cultivate strong client relationships, resulting in enhanced customer engagement and satisfaction.
  • Guide team to consistently meet and exceed booking targets and sales goals.
  • Analyze market trends to optimize sales strategies and improve team performance.
  • Foster a collaborative environment to boost team morale and productivity.
  • Spearhead strategic sales initiatives, driving revenue growth and exceeding booking targets through data-driven market analysis and client engagement.
  • Resolved customer disputes and discrepancies, ensuring accurate account management.
  • Managed direct billing processes, enhancing financial accuracy and efficiency.
  • Oversaw departmental training, maintaining high standards across the hotel.
  • Collaborated with team to boost individual performance and set improvement goals.
  • Identified cost control areas, implementing changes for measurable financial impact.
  • Managed client relationships to build loyalty across three hotels.
  • Enhanced client fluidity with customer-focused strategies.
  • Drafted proposals and contracts for seamless hotel operations.
  • Improved customer satisfaction through direct engagement.
  • Facilitated measurable growth in client retention and satisfaction.
  • Drove customer loyalty through strategic client relationships, enhancing fluidity across three hotels and boosting recurring business.

General Manager

Holiday Inn Express Hotel and Suites (Sejwad Hospitality)
Columbia, US
04.2002 - 05.2018
  • Maximize efficiency of administrative processes by completing paperwork in a timely manner and ensuring proper filing of every document.
  • Optimize site processes to ensure high team performance.
  • Reduce expenses by minimizing waste and allocating staff levels correctly.
  • Implement safety policies to reduce or eliminate incidents.
  • Create yearly budgets, monthly revenue goals, and achieve them.
  • Processed all accounts payable and accounts receivable for the property. Also processed all labor and wages for payroll.

Education

General Manager Program -

IHG
09.2013

Associates Degree -

Midlands Technical College
Columbia, SC

Skills

  • Revenue management
  • Crisis management
  • Customer relations
  • Budgeting and allocation
  • Event planning
  • Team leadership
  • Cost control
  • Account management
  • Sales strategy and expertise
  • Contract negotiation
  • Property management systems proficiency
  • Hotel operations management
  • Staff training and development
  • Financial administration
  • Client account management
  • Effective leadership
  • Customer retention strategies
  • Service quality improvement
  • Interpersonal communication skills
  • Multi-unit operations management
  • Labor cost control strategies
  • Supervision and training
  • Staff recruitment
  • Operational efficiency

Timeline

General Manager

Homewood Suites by Hilton - Charleston-Mt Pleasant
01.2025 - Current

Business Transient Sales Manager

Columbia Marriott
03.2023 - Current

General Manager

Delta Marriott Columbia North (Sejwad Hospitality)
09.2022 - 02.2023

Cluster Sales Manager

The Holiday Inn Express Two Notch, Holiday Inn Express Hotel & Suites Fort Jackson, and The Holiday Inn Express Columbia Downtown (Sejwad Hospitality)
01.2016 - 05.2018

General Manager

The Medallion Conference Center & 1208 Washington Place (Sejwad Hospitality)
04.2012 - 01.2023

General Manager

Holiday Inn Express Hotel and Suites (Sejwad Hospitality)
04.2002 - 05.2018

General Manager Program -

IHG

Associates Degree -

Midlands Technical College

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