Bibiana Zuniga
Miami,FL
Summary
Experienced Product Manager with a proven track record in technology companies, skilled in Agile Software development and strategic planning. Proven history of market penetration and product launch through market research and trend analysis. Skilled in fostering cross-functional team collaboration, demonstrating exceptional problem-solving abilities.
Overview
26
26
years of professional experience
Work History
Product Manager
Syniverse
04.2022 - Current
- Launched value added service that allowed customers to manage rates through self-serve platform, allowing sales team to upsell customer base generating 10% incremental revenue
- Launched new features to the Syniverse self-serve analytics portal where users can view, interact with and analyze data reports, increasing portal usage by 35%
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements
- Develop and execute technical product roadmap prioritized based on customer needs and business value
- Developed product documentation to communicate upcoming features and products to internal teams and customers
- Price setting for product portfolio considering direct cost, competition benchmark and consumer understanding research
- Measuring and analyze product performance using KPI and customer feedback to drive continuous improvement
- Monitored market trends and competitor performance to update promotional strategies and product improvement
- Used sales force to handle current portfolio and prospective leads.
Product Marketing Manager
Millicom International Cellular
07.2016 - 03.2022
- Drive internet service growth by creating high-speed and affordable offers for new and existing customer base reaching 97% of internet subscribers over TV subscriber base
- Led streaming service roll out and customer adoption journey through digital marketing strategies reaching 16% penetration over customer base
- Price setting of product portfolio considering direct cost, competition benchmark and consumer understanding research
- Manage product P&L, and subscriber budget to identify revenue growth opportunities and cost efficiencies
- Optimized segment space automation growth by leading marketing strategy and content creation
- Developed and executed go-to-market plans and facilitated internal organizational readiness
- Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services and conduct PR
- Managed product development lifecycle from conception to release
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
Entertainment Category Manager
Millicom International Cellular
01.2012 - 12.2016
- Launched innovative products for TV new and existing customers such as high-definition service, Video on Demand reaching 30% digital service penetration over customer base
- Launched first convergent offer with prepaid mobile services reaching 55% penetration over customer base
- Conducted market research to identify new opportunities and target markets
- Managed budget allocation and resource utilization to maximize marketing ROI
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Marketing Intelligence Analyst
Millicom International Cellular
04.2009 - 12.2011
- Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement
- Initiated market research studies and analyzed findings
- Developed and maintained data warehouses and data marts to support business operations
- Generated ad-hoc reports to evaluate specific business requirements.
Assistant General Manager
Hospital Centro Medico
02.1999 - 03.2009
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations
- Oversaw inventory by ordering precise quantities of stock and executing corrective actions to drive profitability
- Enforced quality assurance protocols to deliver ideal customer experiences
- Analyzed customer feedback data to identify areas of improvement and develop solutions.
Education
Certificate - Scrum Product Owner
Scrum Alliance
Westminster, CO06.2021
Millicom Future Leaders Program - Organizational Leadership
INCAE
San Jose, Costa Rica06.2016
Certification - Digital Marketing
Digital Academy
Tegucigalpa, HN01.2016
Master of Science - Marketing Management and Research
Universidad Tecnologica Centroamericana
Tegucigalpa, HN01.2012
MBA - Business Administration and Finance
Universidad Tecnologica Centroamericana
Tegucigalpa, HN01.2002
Bachelor of Science - Chemical Engineering
Universidad Autonoma De Honduras
Tegucigalpa, HN06.2000
Skills
- Product Lifecycle Management
- Research and trend analysis
- Product Vision and Strategy
- User Feedback Collection
- Product Roadmaps
- Pricing strategy
- ROI Analysis
- Agile Software Development
- Competitive Analysis
- Scrum Framework
Timeline
Product Manager
Syniverse
04.2022 - Current
Product Marketing Manager
Millicom International Cellular
07.2016 - 03.2022
Entertainment Category Manager
Millicom International Cellular
01.2012 - 12.2016
Marketing Intelligence Analyst
Millicom International Cellular
04.2009 - 12.2011
Assistant General Manager
Hospital Centro Medico
02.1999 - 03.2009
Certificate - Scrum Product Owner
Scrum Alliance
Millicom Future Leaders Program - Organizational Leadership
INCAE
Certification - Digital Marketing
Digital Academy
Master of Science - Marketing Management and Research
Universidad Tecnologica Centroamericana
MBA - Business Administration and Finance
Universidad Tecnologica Centroamericana
Bachelor of Science - Chemical Engineering
Universidad Autonoma De Honduras
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
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