Bilal Kanfouh
San Francisco,CA
Summary
Driven and innovative Social Media & Digital Marketing Specialist with 3+ years of experience in eCommerce, social media strategy, content creation, and lead generation. Skilled in building brand presence across Facebook, Instagram, LinkedIn, TikTok, and Twitter/X, and experienced in graphic design (Photoshop, Illustrator, Figma) and video production. Proven record of growing audience engagement, creating high-performing campaigns, and optimizing ads through analytics and A/B testing. Trilingual in English, French, and Arabic.
Overview
5
5
years of professional experience
Work History
Brand Manager - Ecommerce and Digital Marketing
My Brand
06.2018 - 05.2023
- Developed and executed digital marketing strategies to enhance online brand visibility.
- Managed ecommerce platforms, optimizing product listings for increased conversion rates.
- Analyzed customer data to identify trends, informing targeted marketing campaigns.
- Collaborated with cross-functional teams to align brand messaging across digital channels.
Social Media & Digital Marketing Specialist SMM
Freelance
01.2020 - 01.2023
- Managed multi-platform social media campaigns for clients including Gustton Shoes, Figa Importation Company, and Fiduciam Meknès.
- Created and scheduled content calendars with tailored posts for Facebook, Instagram, TikTok, and LinkedIn, boosting engagement and brand visibility.
- Designed graphics, promotional visuals, and ads using Photoshop, Illustrator, and Canva.
- Directed and edited photoshoots and video content for product launches and campaigns.
- Conducted competitor analysis and audience research to optimize strategies and drive ROI.
- Achieved a 35% engagement growth in 3 months for a fashion brand through targeted campaigns.
Founder & Marketing Lead - Lead Generation Agency
ADDREAM
01.2019 - 01.2020
- Built and managed a lead generation agency focused on helping small businesses grow their online customer base.
- Designed and executed Facebook & Google Ads campaigns, generating qualified leads for eCommerce and service-based businesses.
- Created landing pages and sales funnels to increase conversions.
- Collaborated with clients to develop branding materials using Photoshop, Illustrator, and Figma.
- Tracked KPIs and prepared reports to measure campaign performance and optimize results.
Education
Bachelor's Degree - Economics & Management
FSJES Meknès
Méknes High School Diploma -
Oum Rabiaa High School
Mrirt 07-2014
Skills
- Social Media Strategy & Content Planning
- Paid Ads (Facebook, Google, TikTok)
- Lead Generation Campaigns
- Graphic & Visual Design (Photoshop, Illustrator, Figma, Canva)
- Video Editing & Storytelling
- Analytics, Reporting & A/B Testing
- Influencer Outreach & Community Growth
- WordPress & SEO
- monitoring online stores : Shopify , Wix , Woocommerce , Youcan ,
Portfolio Highlights
- Lead Generation Campaigns: Delivered 40% increase in client leads through optimized Facebook Ads.
- Brand Awareness Projects: Created and managed social content that significantly boosted engagement for retail brands.
- Creative Design Work: Produced graphics, ad creatives, and mockups with Photoshop, Illustrator, and Figma.
Languages
English
Professional Working
French
Professional Working
Arabic
Native or Bilingual
Timeline
Social Media & Digital Marketing Specialist SMM
Freelance
01.2020 - 01.2023
Founder & Marketing Lead - Lead Generation Agency
ADDREAM
01.2019 - 01.2020
Brand Manager - Ecommerce and Digital Marketing
My Brand
06.2018 - 05.2023
Bachelor's Degree - Economics & Management
FSJES Meknès
High School Diploma -
Oum Rabiaa High School
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