Bill Barrick
Marketing & Business Development Services
Costa Mesa,CA
Summary
Knowledgeable Marketing Strategist with proven track record in developing and implementing successful marketing campaigns. Adept at leveraging market research and consumer insights to drive brand growth and engagement. Demonstrated expertise in strategic planning and creative problem-solving.
Overview
30
30
years of professional experience
Work History
Marketing Strategist
BILL BARRICK
05.2014 - Current
- Company Overview: Sole Proprietor
- Marketing, business development and market research contractor collaborating with marketers and agencies, big and small, to generate demand, drive sales and build brand value
- MassMedia Health - Small agency targeting Medicare physician groups wanting to grow their Medicare practice
- Developed SWOT analysis, perceptual positioning map, creative brief, key messaging then collaborated with freelance creative team to develop five conceptual directions and 13 concept treatments
- LehmanMillet/Myriad Genetics - Was engaged by LM, a healthcare agency, for Myriad's new Hereditary Cancer Risk Assessment protocol
- Conducted primary market research among Oncologists to identify barriers preventing practices from successfully integrating genetic testing into their business model
- Sweetworxx, a Bosch Company - New car repair service app allowing for pick-up and delivery of your car
- Developed strategic plan outlining how to generate 5,000 new customers in three months
- Synergy/My Hearing Centers - Synergy wanted to know why response rates for their client, My Hearing Centers, were lower than average
- Conducted market research identifying key factors to low response rates
- Developed strategic plan to overcome those factors, including new key target definition, brand repositioning, new identity and shift in key messaging for better consumer connection
- The Notice - Adjudicated newspaper published by the Legal Aid Society of Orange County
- Conducted a SWOT and PEST analysis to determine viability of continuing business operations
- Western Growers - Trade association offering various insurance products to family fruit farmers in Arizona, California and Colorado
- Developed strategic plan including category and competitive review, positioning and key messaging to capture more business
- Sole Proprietor
Director, Business & Strategic Development
TOTAL SPECTRUM ADVERTISING
12.2012 - 05.2014
- Company Overview: Marketing and Advertising Agency
- Conducted primary market research for multiple clients to uncover and mine consumer and competitive insights, guide marketing strategies and tactics to achieve client objectives with newfound clarity of brand identity, positioning and focused key messaging
- Organic client growth and new client acquisition efforts resulted in $420K in Agency net revenue from Channel Vision (residential and commercial security systems), ParexUSA (EIFS solutions and stucco assemblies), Spec Seals (O-rings and custom molded rubber parts), Syntégra (commercial integrated doors.)
- Marketing and Advertising Agency
Account Director & Planning Director
THE R.O.I. GROUP
04.2001 - 12.2012
- Company Overview: Marketing and Advertising Agency
- Typical assignments: advertising and marketing strategies and tactics, brand and product positioning, competitive SWOT analysis, creative briefs, key messaging, primary and secondary market research, new business presentations, project management, RFP/RFQ response writing, segmentation analysis
- Project clients included Auto Club of Southern California, California Association of Realtors, Capstone Advisory Group, ETA Advertising, Kellogg Garden Products, LECG, Lehman Millet, O'Leary and Partners, Pieper & Associates, Rauxa Direct, Strata Media, The Skiver Group and others
- Marketing and Advertising Agency
VP, Management Supervisor
BOZELL WORLDWIDE
01.1999 - 04.2001
- Company Overview: Subsidiary of True North Communications, NYSE: TNO; 2,695 employees; Bozell merged with FCB Worldwide, 09/1999; Marketing and Advertising Agency
- Directed the planning, creation and measurement of marketing communication campaigns for Rockwell International, Toshiba America, Western Digital and others - combined value: $39 million
- Launched several new products for Toshiba America and Western Digital targeting consumers, corporate America, dealers, resellers and SoHo markets
- Led the team in winning $10.5 million in new business from Freeman Cosmetics, Leaders Online, Nature's Accents, Unisys
- Subsidiary of True North Communications, NYSE: TNO; 2,695 employees; Bozell merged with FCB Worldwide, 09/1999; Marketing and Advertising Agency
VP, Management Supervisor; Director, Business Development
FOOTE, CONE & BELDING WORLDWIDE
11.1994 - 04.2001
- Company Overview: Subsidiary of The Interpublic Group, NYSE: IPG; 6,000 employees; Marketing and Advertising Agency
- Responsible for account P&L, advertising and marketing strategies and tactics, brand and product positioning, building client/agency relationships, business development, competitive analyses, creative briefs, key messaging, managing cross-functional teams, project management
- Successfully led the team in winning $17 million in new business from Cresenda Wireless, Hong Kong Tourist Association, Internet2000, quidnunc and Troy Group
- Subsidiary of The Interpublic Group, NYSE: IPG; 6,000 employees; Marketing and Advertising Agency
Education
Master of Science - Mass Communication and Economics
ASU
Bachelor of Arts - Communication
FSU
Skills
- CRM management
- Social media strategy
- Creative direction
- Partnership development
- Campaign management
- Target audience identification
- Competitive analysis
- Customer segmentation
- Product launches
Accountbrandexperience
American Isuzu Motors, California Association of Realtors, Honeywell, Intel, Memorex, Rockwell International, Siemens, Tandem Computers, Unisys, Western Digital, Xerox, Auto Club of Southern California, Avery Dennison, Bakers Square Restaurants, Dial (Freeman Cosmetics, Nature's Accents), Hong Kong Tourist Association, Inter Valley Healthcare, Long John Silver's Seafood, Samsung America, Toshiba America, Village Inn Restaurants, Washington Mutual
Professional Highlights
- Several years' VP, Account Director and Business Development Director at world-class agencies: Bozell Worldwide, CCL/Saatchi & Saatchi, Foote Cone & Belding Worldwide, NW Ayer and Poppe Tyson.
- Considerable experience leading integrated marketing communication engagements - from strategy, positioning and messaging development through execution of digital and traditional media campaigns, websites, collateral materials.
- Business development success includes helping agency teams identify, pitch and win 25+ new accounts valued at over $91MM and counting, not including organic growth. New business strengths include presentation development, RFP/RFQ response writing, strategies, tactics and target market research.
Timeline
Marketing Strategist
BILL BARRICK
05.2014 - Current
Director, Business & Strategic Development
TOTAL SPECTRUM ADVERTISING
12.2012 - 05.2014
Account Director & Planning Director
THE R.O.I. GROUP
04.2001 - 12.2012
VP, Management Supervisor
BOZELL WORLDWIDE
01.1999 - 04.2001
VP, Management Supervisor; Director, Business Development
FOOTE, CONE & BELDING WORLDWIDE
11.1994 - 04.2001
Bachelor of Arts - Communication
FSU
Master of Science - Mass Communication and Economics
ASU
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