Summary
Overview
Work History
Education
Skills
Timeline
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William Bauer

Phoenix,United States

Summary

In 2006 I escaped the winters of Detroit for the summers in Phoenix. I have spent a majority of my career involved in a variety of automotive related tech spaces. I would consider myself a proven salesman, business development leader and just good people. Over the last several years I have been fortunate to have opportunities to help hone my skills, develop life long relationships. I have been fortunate to work with organizations that have provided additional growth in my career.

Overview

22
22
years of professional experience

Work History

Sales Director

DataClover
07.2023 - Current

This role provides me the opportunity to manage the entire sales process for the full suite of DataClover's marketing technology including:

  • Prospecting to new customers (New Car Dealers)
  • Identify those opportunities to partner with DataClover services
  • Close/Sign new business by presenting proposals and handle all objections
  • Manage a pipeline of opportunities via HubSpot
  • In 2024 have closed $500k in new ACV

In summary I call on multiple prospects to identify and further new sales opportunities by creating interest, providing a full scope of the software and by presenting the data and the solution.

Managing Director

Willy Consultancy
05.2020 - Current
  • The opportunity presented by Covid-19 motivated me to start a consulting and partner/channel sales firm specializing in automotive software and tech. I contract directly with organizations that specialized in collision and automotive service repair data,telematics, service retention marketing and new/used car dealer asset solutions.
  • Since May of 2020 have sold $500k in ACV


Vice Chair

NAFA Pacific Southwest Chapter
04.2022 - 12.2023
  • Assisted in promoting chapter awareness, membership, engagement and support in events and communication to current and prospective membership base of fleet professionals.

Director, Business Development

PAVE
05.2022 - 04.2023

Joined this cutting edge start up to manage the sales and business development efforts to grow the fleet vertical and other enterprise and strategic initiatives. This included identifying organizations that could improve their current vehicle inspection process and workflow, coordinating with PAVE's sales and support teams to develop best practices and create use cases to fully implement the patented AI technology while driving inspection adaption and revenue growth.

  • In 2022 secured an RFP and pilot sales opportunity with a worldwide bank/Auto finance company valued at $1mm/per yer year
  • Closed an additional $500k in ACV in 2023

Business Development Manager, National Sales

Donlen
07.2021 - 05.2022

My objectives included identifying organizations to provide Donlen's service and leasing programs for their small market operations in the Southwest and Western U.S.

In October of 2021 the company merged with a competing Fleet Management Company to become Wheels. The company spent the net 6 months consolidating resources.

  • Sold 250k in ACV in 2021
  • Converted existing client to extended 75k in 2023

Business Development Manager, Fleet Services

AutoNation Mobile Service
01.2021 - 07.2021
  • Joined the RepairSmith team to help expand the reach of the Fleet Services offering throughout the Western US
  • Brought on 20 new fleets in Q1 and Q2 2021 valued at $25k per quarter

Business Development Manager, Equipment Sales Solutions

Trucker Path
08.2019 - 05.2020
  • Led the revenue growth and expansion efforts of the Equipment Sales Solutions vertical for a mobile app with 1 million users in the trucking industry.
  • Sold key accounts including Ryder Trucks and Penske with the an estimate of ACV of $50k per month prior to March of 2020

Outside Dealer Sales & Service Representative

KAR Global
03.2019 - 08.2019

Responsible for managing and growing an existing account base in the Arizona and New Mexico market.

  • Took on the merger of TradeRev and ADESA to lead a market to a combined sales that attained 105% of quota in Q2 of 2019

Market Sales Manager

TradeRev
07.2018 - 03.2019

Assigned to expand the user base with the New Car and Independent dealers in Arizona to ultimately increase the way vehicles are bought and sold as TradeRev opened up the Western Region markets in the US.

  • Ranked in the top 3 for all 3 months in Q4 of 2018 attaining over 100% of quarter transactions each month
  • Was promoted to a combined role in 2019 as KAR's (parent company) objectives changed

Regional Key Account Manager

Solera | AutoPoint
06.2018 - 07.2018

Tasked to own the responsibility of Berkshire Hathaway Automotive in the Western region. Maintained monthly every month at 100%.

Area Sales Director

Solera | AutoPoint
04.2017 - 05.2018

Tasked with growing market share for both AutoPoint's service marketing technology and Multi-Point Inspection solutions

Added $50k in new revenue with 2 new dealers in Q3 of 2017

National Account Manager/ Strategic Market Manager

ALLDATA
03.2014 - 03.2017

Led the sales efforts of our national account base in both the collision and dealership space as well as the Canadian market. Worked closely with the entire ALLDATA National Accounts team as well as the AutoZone Commercial Sales team to collaborate on a variety of opportunities that leveraged both leading market brands and technology.

  • Closed 2 major Collision MSO's in 2017 that totaled over $2mm in TCV and are still contracted in 2023
  • Closed an additional ACV of $150k per year within the Franchise Service Repair Space


Sales Consultant

Applied Systems
07.2012 - 07.2013
  • Managed a book of customers and prospects within the Western Region of the U.S
  • Selling management system software.
  • Won business that equaled $50k in ACV in 2012

Territory Sales Executive, APD Solutions

Mitchell International
10.2006 - 06.2012

My career started with the position of Territory Manager, Collision Repair Market which included Arizona, New Mexico and the San Diego County portion of Southern California (later gaining the Las Vegas market)

  • 2 x Salesperson of the Year (2009 and 2010)
  • 3 x President Club (2007, 2009, 2010)


Advertising Sales Consultant

Auto Trader
06.2005 - 07.2006
  • Helped increase weekly sales revenues from averaging $300 per week to over $1000 per week.

Assistant Branch Rental Manager

Enterprise
09.2002 - 05.2005

Worked my way from the infamous Management Trainee position to Assistant Branch Rental Manager over the course of 3 years.

  • Opened up 2 new locations inside dealerships across Metro Detroit
  • Exceeded ESQI score and Revenue Goals 5 different times/branches
  • Was recognized as Regional Club employee 4 times

Education

B.A., Multi/Interdisciplinary Studies -

Michigan State University
05.2002

General Studies -

Schoolcraft College
05.1999

Skills

  • Sales
  • Sales Process
  • Business Development
  • Sales Operations
  • Salesforcecom
  • Account Management
  • Direct Sales
  • B2B
  • Lead Generation
  • Sales Presentations

Timeline

Sales Director

DataClover
07.2023 - Current

Director, Business Development

PAVE
05.2022 - 04.2023

Vice Chair

NAFA Pacific Southwest Chapter
04.2022 - 12.2023

Business Development Manager, National Sales

Donlen
07.2021 - 05.2022

Business Development Manager, Fleet Services

AutoNation Mobile Service
01.2021 - 07.2021

Managing Director

Willy Consultancy
05.2020 - Current

Business Development Manager, Equipment Sales Solutions

Trucker Path
08.2019 - 05.2020

Outside Dealer Sales & Service Representative

KAR Global
03.2019 - 08.2019

Market Sales Manager

TradeRev
07.2018 - 03.2019

Regional Key Account Manager

Solera | AutoPoint
06.2018 - 07.2018

Area Sales Director

Solera | AutoPoint
04.2017 - 05.2018

National Account Manager/ Strategic Market Manager

ALLDATA
03.2014 - 03.2017

Sales Consultant

Applied Systems
07.2012 - 07.2013

Territory Sales Executive, APD Solutions

Mitchell International
10.2006 - 06.2012

Advertising Sales Consultant

Auto Trader
06.2005 - 07.2006

Assistant Branch Rental Manager

Enterprise
09.2002 - 05.2005

B.A., Multi/Interdisciplinary Studies -

Michigan State University

General Studies -

Schoolcraft College
William Bauer