Summary
Overview
Work History
Education
Skills
Websites
Certification
Personal Information
Timeline
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Bill Beaubien

Goodyear

Summary

Visionary creative leader with 18+ years of experience elevating brands through innovative design, digital marketing, and cross-platform storytelling. Expertise in managing large-scale campaigns for globally recognized clients like Publix, Red Sox, Geico, and Ben & Jerry's, balancing technical execution with strategic brand alignment. Adept at driving operational efficiency, audience engagement, and revenue growth through data-driven creativity.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Graphic Designer & Content Creator

Youtube
02.2023 - Current
  • Designed and animated original hand-drawn content for YouTube Shorts, TikTok, Instagram Reels, and Facebook videos, driving engagement across channels with 250,000+ subscribers.
  • Produced high-quality video edits and graphics using Adobe Creative Suite (Premiere Pro, Photoshop, etc), streamlining workflows to meet tight deadlines.
  • Strategized data-driven content calendars, optimizing post timing and formats to maximize views, shares, and audience retention.
  • Grew managed channels to YouTube Partner Program eligibility (monetization) through viral short-form content and algorithm-aligned video strategies.
  • Elevated brand visibility by tailoring content to platform-specific trends, resulting in cross-platform audience growth and consistent engagement spikes.
  • Collaborated with creators and brands to align visual storytelling with audience preferences, boosting channel performance metrics (e.g., watch time, CTR).
  • Researched emerging trends in digital media to maintain cutting-edge design and animation techniques, ensuring content stayed competitive.

Graphic Designer

Royal Palm Coast Realtor Association
03.2022 - 02.2023
  • Led the full-cycle creation and management of in-house graphic designs for digital and print media, ensuring brand consistency and alignment with project goals.
  • Edited and finalized video projects with meticulous attention to detail, maintaining high-quality standards for pacing, color correction, and visual effects.
  • Designed and produced print materials (brochures, banners, signage) and digital assets tailored to client specifications and marketing objectives.
  • Collaborated directly with clients to present design mockups, gather feedback, and implement revisions to meet evolving needs.
  • Facilitated communication between Creative Directors, clients, and production teams to streamline workflows and ensure projects stayed on track from concept to delivery.

Graphic Design Manager

Naples Transportation & Tours
07.2019 - 03.2022
  • Led in-house graphic design projects for global brands including Publix, Red Sox, Geico, and Ben & Jerry's, overseeing cross-functional teams to deliver high-quality digital/print assets on time and within budget.
  • Spearheaded the end-to-end design and execution of monthly email marketing campaigns and a quarterly 64-page branded magazine, transitioning concepts from ideation to completion while aligning with brand strategy.
  • Directed creative workflows using Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Microsoft Office, ensuring seamless integration of design elements for marketing collateral and corporate communications.
  • Championed the adoption of emerging design tools and technologies (e.g., interactive design platforms, etc) to craft immersive brand experiences that elevated audience engagement and client satisfaction.
  • Collaborated with marketing, copywriting, and client stakeholders to refine visual storytelling, maintaining consistency across campaigns and amplifying brand recognition.

Digital Marketing Coordinator

Nutex Health
03.2018 - 06.2019
  • Executed the migration and hosting of 15+ company webpages, optimizing site performance and reducing annual operational costs by $125,000 through strategic vendor negotiations and platform consolidation.
  • Launched and managed Google Ads PPC campaigns, designing high-converting display ads and leveraging A/B testing to refine audience targeting and maximize ROI.
  • Streamlined web design updates for 15+ internal clients, collaborating cross-functionally to align digital assets with brand guidelines and enhance user experience.
  • Orchestrated multi-channel marketing campaigns (email, SEO/SEM, social media, direct mail) that amplified brand visibility and drove measurable engagement across platforms.
  • Strengthened client digital presence by rewriting website copy, authoring SEO-optimized blog content, and managing social media updates, improving organic traffic by X% (add metric if available).
  • Utilized analytics tools (e.g., Google Analytics, HubSpot) to monitor campaign performance, refine strategies, and deliver actionable insights to stakeholders.

Web Designer

RectorSeal (CSWI, NASDAQ)
02.2011 - 01.2018
  • Led the design and maintenance of 3,000+ product pages across the company's primary website and sister sites, ensuring mobile responsiveness, cross-browser compatibility, and alignment with brand guidelines.
  • Drove social media growth across LinkedIn, Facebook, YouTube, and Twitter by creating platform-specific visual content that amplified audience engagement and brand visibility.
  • Developed and managed Google Ads PPC campaigns, delivering monthly performance reports to stakeholders that analyzed traffic trends, conversion rates, and ROI to guide marketing decisions.
  • Collaborated with clients and cross-functional teams to translate business requirements into technical specifications, wireframes, and prototypes for website development and bidding processes.
  • Strengthened brand identity by designing custom logos and user-centric websites that prioritized intuitive navigation, aesthetics, and accessibility, resulting in improved user engagement metrics.

Web Marketing Manager

Momentum Transport
01.2009 - 08.2010
  • Revitalized the company website through strategic redesigns and SEO optimizations (e.g., meta tags, content restructuring, backlink strategies), boosting organic search rankings by X% for priority keywords (add metric if available).
  • Managed a Google Ads account with 20,000+ keywords, optimizing bids, ad copy, and landing pages to improve click-through rates (CTR) and reduce cost-per-acquisition (CPA) through A/B testing and audience segmentation.
  • Directed the creation of cross-channel marketing collateral (emails, videos, web copy, and visuals), ensuring brand consistency and alignment with campaign goals across digital platforms.
  • Elevated brand reputation by spearheading data-driven content strategies, monitoring market trends, and addressing customer feedback to maintain a competitive edge in key markets.

Marketing Coordinator

Radio Lounge
06.2007 - 10.2008
  • Conceptualized, scripted, and voiced dynamic radio commercials for diverse clients, aligning messaging with brand identities and campaign goals, while coordinating media buys to ensure optimal ad placement.
  • Designed and launched client websites tailored to campaign objectives, improving user engagement and supporting seamless integration with paid media strategies.
  • Orchestrated end-to-end sound design and audio production for corporate events, live promotions, and experiential activations, enhancing audience immersion and brand recall.
  • Monitored and analyzed marketing campaign performance across channels, delivering actionable reports on KPIs (e.g., engagement, conversions) to refine strategies and maximize ROI.

Education

Bachelor of Arts - Communication in Advertising, Communications

University of Houston
12.2008

Associates of Applied Science - Multimedia and Web Design, Multimedia

Art Institute of Houston
06.2003

Skills

  • 2D animation
  • Adobe Creative Suite
  • Adobe Dreamweaver
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Premiere
  • AI
  • Art direction
  • Communication skills
  • Content creation
  • Digital design
  • Email marketing
  • Google Analytics
  • Illustration
  • Logo creation
  • MailChimp
  • Microsoft Office
  • Photoshop
  • PPC Campaign Management
  • Project management abilities
  • SEO
  • Social Media Management
  • Typography
  • UI design
  • Video editing
  • Visual design
  • Web design
  • WordPress

Certification

Google Analytics Certification

Personal Information

  • Willing To Relocate: Anywhere
  • Authorized To Work: US for any employer
  • Title: Graphic Design Manager

Timeline

Graphic Designer & Content Creator

Youtube
02.2023 - Current

Graphic Designer

Royal Palm Coast Realtor Association
03.2022 - 02.2023

Graphic Design Manager

Naples Transportation & Tours
07.2019 - 03.2022

Digital Marketing Coordinator

Nutex Health
03.2018 - 06.2019

Web Designer

RectorSeal (CSWI, NASDAQ)
02.2011 - 01.2018

Web Marketing Manager

Momentum Transport
01.2009 - 08.2010

Marketing Coordinator

Radio Lounge
06.2007 - 10.2008

Associates of Applied Science - Multimedia and Web Design, Multimedia

Art Institute of Houston

Bachelor of Arts - Communication in Advertising, Communications

University of Houston

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Bill Beaubien