Bill Black

• Executive leader tapped to develop and build the Scooter's Coffee Kindness Foundation, a 501(c)(3) non-profit entity set to launch in Spring, 2024.
• Collaborated with internal partners and franchisees to build out turn-key community involvement programs for the Scooter's Coffee brand.

Member of the Executive Leadership Team

• Oversaw the day-to-day operations of the marketing department including budgeting, staffing, training, and performance management.
• Prepared and executed comprehensive product launch plans, defining messaging and target audiences.
• Directed the development of promotional materials such as brochures, flyers, newsletters and other collateral material.
• Directed the development of digital and traditional creative materials, planned and implemented omnichannel media plans across the Scooter''s Coffee footprint.
• Developed and implemented comprehensive marketing strategies to drive sales, increase brand awareness, and attract new customers.
• Defined and executed long term brand strategy and positioning for multiple products across all channels.
• Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.
• Optimized market share and profit by incorporating cross-functional leadership feedback in pricing strategies and marketing programs.
• Developed long-range plans for business growth, resulting in 100% increase in same store sales over the five years I served as CMO (2018-2023).
• Developed pricing strategies that maximize profitability while remaining competitive in the market place.

• Supported clients in raising brand recognition through strategic marketing.
• Led information-gathering consultation meetings with various clients to determine marketing goals and available budget.
• Served multiple clients in fractional and interim marketing leadership roles.

• Developed and implemented a comprehensive marketing strategies across the entire system.
• Led the development of all marketing materials including product brochures, website content, email campaigns, and promotional collateral.
• Managed relationships with external vendors such as media agencies, creative agencies, research firms.
• Collaborated with sales team to ensure alignment between sales strategies and marketing objectives.

• Managed a team of marketing professionals to ensure successful execution of campaigns.
• Developed a comprehensive marketing plan to increase brand awareness and drive sales growth.
• Collaborated with product teams on pricing strategies that maximize profits while meeting customer demands.
• Provided strategic direction for the company's overall marketing strategy based on market conditions and competitive landscape.

• Recruited and managed a team of marketers responsible for executing projects.
• Executed updated marketing plans to increase branding exposure, customer traffic and sales.
• Planned and produced highly effective experiential marketing events.
• Leveraged industry trends and competitive analysis to improve marketing campaign performance.
• Planned and facilitated meetings to share marketing plans and explain future business goals.
• Expanded personnel skill sets by mentoring marketing team both individually and in groups.

• Developed and executed field marketing plans to support sales goals.
• Maintained budget tracking for all marketing activities in the field.
• Coordinated with regional teams on product launches and other marketing efforts.
• Prepared reports on campaign performance and presented findings to senior management.
• Provided guidance and training to team members on best practices for field marketing initiatives.
• Planned and produced highly effective experiential marketing events.