Bill Brasher

Serve as top executive and primary leader of a privately owned portable storage building manufacturer. Responsible for overseeing development, marketing, and sales of customized portable storage buildings for both residential and commercial customers. Operate as the face of the company for sales network/dealers, customers and internal organization. Lead sales growth in all areas, including Improving same store sales growth by training, incentives, product mix; adding new locations; and new product development. Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.

• Conceived, developed and implemented company's first ever brand guidelines document and successfully implemented it for use among corporate employees and dealer partners (franchisees)
• Achieved 6% annual comp sales growth through use of strategic and innovative marketing promotions during first year with company
• Grew dealer network (retail partners) count by 30%
• Developed and implement a comprehensive training program for sales team and dealers to improve product knowledge and sales techniques.

Led development and execution of local marketing plans which are designed to increase profitability and grow traffic counts for portfolio of 50+ corporate and franchisee owned parks. Worked closely with franchisees, executive team, operational leaders and cross-functional team members to improve revenue growth, communicate marketing strategy and improve customer lifetime value.

Freelance consultant offering advertising and marketing support for clients in a variety of business sectors. Address clients' needs, from marketing strategy and media planning to promotional and brand building efforts. Increased sales revenue through implementation of innovative promotional strategies and events.

Increased sales and traffic by designing corporate-aligned marketing and media programs for 266 restaurants, 33 co-ops, and 50 franchise owners. Strengthened IHOP brand by leveraging customer analytics to develop focused marketing strategies and campaigns. Oversaw all media planning, advertising agency partners, franchise relations, and $8 Million budget

• Increased brand awareness by developing and executing regional marketing strategies.
• Created most successful gift card promotion in company history, generating $1.4 Million in revenue over six weeks
• Conceptualized, negotiated, and implemented a Major League Baseball (MLB) sponsorship/sweepstakes program that exceeded sales and traffic objectives by 5%
• Delivered 60 weeks of positive regional comp sales through effective execution of innovative marketing and media initiatives.

Improved top and bottom-line results for 1,600 Burger King restaurants in 62 markets by leading the creation of high-impact advertising, marketing, and media programs. Managed in-house account management team, ten agency partners, and $10 Million budget. Mentored and developed junior staff in field marketing strategies.

• Grew territory into one of the top regions nationwide by delivering seven years of overall comp sales growth
• Original territory was expanded from 5 to 15 states due to superior sales performance
• Created innovative local sponsorships, branding programs, and in-store merchandising initiatives, such as rebranding of the Double Whopper with the University of Oklahoma football logo/colors, that drove store traffic, increased average consumer spend, and comp sales
• Increased sales by 8% in key international markets by managing promotional program with NASCAR and top driver, Tony Stewart.

Expanded market share for national clients of leading, independently owned advertising firm. Developed original marketing solutions and executed media and advertising campaigns. Directed 20+ marketing, creative, and product management employees. Managed ~$3 Million budget. Led successful ad campaign launches by effectively coordinating resources across multiple departments and stakeholders.

• Increased agency's account revenue 80% by creating first integrated marketing plan for agencies' largest home and building products client, United States Gypsum (USG)
• Convinced USG to develop its first B2B online marketing platforms, increasing direct touch-points with customer decision makers and leading to successful launch of new building product.

Led national retail marketing account for Pella Windows & Doors' retail division. Trained and managed a dedicated team of account service professionals and supervised all partner agencies. Oversaw all marketing and advertising campaigns from concept through delivery and managed $9 Million budget.

• Grew agency account revenue from $200,000 to $1.5+ Million by increasing Pella account spend and expanding agency services
• Increased customer satisfaction to 97% and distributor campaign participation by 60% through the creation of innovative ad campaigns, online sweepstakes/promotions, email marketing, and direct-mail campaigns
• Lowered Pella direct mail costs by approx 50% while increasing annual mail volume from 200,000 to 10+ Million by restructuring direct mail operations and replacing vendor partner
• Awarded a Gold Addy for Retail Radio, a Silver Addy for Retail Magazine Advertisement, and recognition in Inside Direct Mail, for various Pella campaigns