Bill Frost
Salt Lake City,UT
Summary
Accomplished Senior Staff Writer with a proven track record at Clearlink, adept in feature writing and marketing communications. Excels in creating engaging content that significantly boosted page views, leveraging research proficiency and social media savvy. Known for deadline-oriented work ethic and exceptional copywriting skills, consistently enhancing brand visibility and audience engagement.
Overview
26
26
years of professional experience
Work History
Senior Staff Writer
Clearlink
05.2017 - 10.2024
- Researched and wrote deep-dive articles and product reviews for Clearlink-owned sites, including Business.org, Move.org, Reviews.org, and CableTV.com.
- Created and wrote weekly TV entertainment-based previews and reviews for CableTV.com.
- Improved article reach through SEO research and social media implementation.
- Recorded and engineered audio and video projects.
- Captured highest amount of page views and click throughs across all company brands.
Marketing Copywriter
Alliance Health
11.2015 - 03.2017
- Wrote marketing copy for digital and print campaigns, including billboards.
- Edited existing copy for clarity, grammar, punctuation, and overall effectiveness.
- Ensured consistency in brand messaging across multiple channels through established style guides and tone standards.
- Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.
- Updated website content regularly to keep company's offerings fresh and engaging for returning visitors.
Writer, Editor, Website and Social Media Manager
Salt Lake City Weekly
09.1998 - 11.2015
- Researched and wrote long- and short-form articles and news pieces on topics including music, film, TV, books, theater, and local government.
- Managed, maintained, and optimized newspaper website.
- Contributed to website redesigns and CMS migrations.
- Expanded newspaper and website's social media presence through 24/7 posting strategies.
- Made regular TV and radio appearances promoting newspaper.
Education
No Degree - English, Journalism, Graphic Design
Southern Utah University
Cedar City, UTSkills
- Feature Writing
- Creative Writing
- Marketing Communications
- Copywriting and editing
- Researching information
- Deadline-oriented
- Research proficiency
- Press Release Writing
- CMS Experience
- Social Media Management
- Audio Editing
- Podcast Production
- Video Editing
Timeline
Senior Staff Writer
Clearlink
05.2017 - 10.2024
Marketing Copywriter
Alliance Health
11.2015 - 03.2017
Writer, Editor, Website and Social Media Manager
Salt Lake City Weekly
09.1998 - 11.2015
No Degree - English, Journalism, Graphic Design
Southern Utah University
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