Summary
Overview
Work History
Education
Skills
Certification
Timeline
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William John Kennedy

Sunny Isles Beach,FL

Summary

Strong scientific and clinical acumen: Clinical expertise with Cardiac Rhythm Management (CRM), Implantable Cardioverter Defibrillator (ICD), Cardiac Resynchronization Therapy (CRT), pacemakers, and related cardiology solutions. Recognized for exceeding goals, as well as establishing and capturing market share in a highly competitive industry with executive presence and effectiveness. Built solid network of contacts with cardiologists, cardio thoracic surgeons, electrophysiologists, and healthcare professionals within the top local South Florida hospitals including Holy Cross, Florida Medical Center, Broward General, and West Boca Medical Center. Multiple level sales process includes developing/negotiating contracts, clinical/business presentations, and selling value of partnership. Exhibit a professional demeanor at all times with internal and external customers. Known for 24/7 open communications and response.

Overview

33
33
years of professional experience
1
1
Certification

Work History

Territory Manager

Biotronik
Fort Lauderdale, Florida
01.2016 - Current
  • Oversaw sales territory for medical device products in various healthcare environments.
  • Cultivated strategic partnerships with hospital administrators and healthcare professionals.
  • Conducted product demonstrations and training sessions for medical staff on device utilization.
  • Ensured compliance with company policies regarding pricing, promotions, warranties, returns.
  • Analyzed sales data to identify trends and opportunities for growth.
  • Monitored inventory levels and ensured timely product availability within the territory.
  • Developed and implemented strategies to increase sales in assigned territory.
  • Devised territory sales plans to exceed revenue and market penetration goals.

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Ellman Area Sales Manager, RF Surgical Florida Region

Cynosure
04.2014 - 12.2015
  • Recruited to lead the Surgical Capital Equipment Sales of Radio Frequency devices to Physicians of Plastic Surgery, Dermatology, Ophthalmology and other Specialty Surgeons for Procedure Use along with Cosmetic Procedure for Skin Tightening.
  • Additionally charged with selling any of the other 32 Aesthetic Laser products in the Cynosure portfolio.
  • Sell and train Physicians in the Florida region in a highly competitive surgical and cosmetic industry.
  • Sell the ROI advantage of the cosmetic procedure in the cash sector of Skin Tightening and Body Contouring.
  • Product line consists of- Pelleve RF devices, Surgitron RF devices, Dual RF devices, and EMC RF devices.
  • First year (2014), immediately impacted Florida Territory with a strong outcome of growth of Ellman products while hitting the required sales quota assigned.
  • Surpassed $600k in sales in just over a half year of selling.
  • YTD 2015, maintain a diversified selling pattern of required Ellman RF surgical devices along with assisting on multiple laser sales which help colleagues of Cynosure achieve sales goals.
  • Assisted in one of the first Sculpsure sales in company's rollout launch in September 2015.

Account Executive

Sorin (Ela Medical)
South, FL
01.2005 - 04.2014
  • Cardiac Rhythm Management Sales and Service of pacemakers and Implantable Defibrillators and Bi-Ventricular devices.
  • Performed 100% to plan; Total sales $600,000.
  • Winner Regional Rep of the Year- Southeast. Ranked #9 Nationally out of 66.
  • Achieved 107 % percent to quota in 2012. Ranked #4 Rep in the SE Region out of 38 representatives.
  • Upon employment, hit the 'ground running', established nonexistent territory, and penetrated into five different hospitals with over $8M in sales since 2005.
  • Only Sorin CRM Rep to maintain account stability in Broward/Palm Beach territory over past eight years.
  • Charged with consultative selling to hospitals, physicians, and medical professionals in the areas north of Hollywood, FL spanning to Delray Beach.
  • Target Market: Cardiologists and Electrophysiologists. Territory Sales: over $2M.
  • Developed key account access with Tenet, CHE, and Broward Health hospitals.

Territory Director

Southern Medical
Fort Lauderdale, FL
01.2003 - 01.2005
  • Developed key relationships with nursing homes, home health agencies, skilled rehab facilities, and DME suppliers.
  • Managed over 300 accounts with over $1.2M in annual sales.
  • Distributor of urological medical supplies.

Territory Sales Representative-Extended Care

Bard Medical
Fort Lauderdale, FL
01.2001 - 01.2002
  • Recruited to sell urological products to hospitals, physicians, nursing homes, home health agencies and distributors throughout the state of Florida.
  • Covered a $2.6M territory and delivered 107% to quota in 2001.
  • Increased urethral business by 43% (new FDA product) placing covered territory in 2nd place nationally.

Account Executive

HAAS Publishing Company
South Florida
01.1997 - 01.2001
  • Charged with soliciting advertising and publishing customers.
  • Captured and developed over $1M in new print and internet commercial accounts.
  • Promoted to Senior Executive in 1998 and established a reputation for turning around a struggling Miami market increasing revenues by 41% from 1999 to 2001.
  • Regional Salesperson of the Year (1999 and 2000).

Sales Executive

National Fitness
Clearwater, Florida
09.1996 - 08.1997
  • Collaborated with marketing to create compelling promotional materials and strategies.
  • Managed customer inquiries and resolved issues promptly and professionally.
  • Trained new team members on sales techniques and product knowledge thoroughly.

Assistant Equipment manager

Tampa Bay Buccaneers
Tampa, Florida
08.1992 - 09.1996
  • Assisted in managing equipment inventory for professional football operations.
  • Coordinated logistics for equipment transport to home and away games.
  • Oversaw daily maintenance and repairs of team gear and equipment.

Education

Bachelor of Science - Mass Communications

Morningside College
Sioux City, IA
01.1992

Skills

  • Solution selling
  • Niche marketing
  • Prospecting
  • Clinical/diagnostic expertise
  • Channel/account development
  • Market/product research
  • Territory/client management
  • Physician dynamics
  • Large hospital systems
  • Negotiations
  • Strategic planning/execution

Certification

Certified Pacemaker Technical Representative, ATI, 2005

Timeline

Territory Manager

Biotronik
01.2016 - Current

Ellman Area Sales Manager, RF Surgical Florida Region

Cynosure
04.2014 - 12.2015

Account Executive

Sorin (Ela Medical)
01.2005 - 04.2014

Territory Director

Southern Medical
01.2003 - 01.2005

Territory Sales Representative-Extended Care

Bard Medical
01.2001 - 01.2002

Account Executive

HAAS Publishing Company
01.1997 - 01.2001

Sales Executive

National Fitness
09.1996 - 08.1997

Assistant Equipment manager

Tampa Bay Buccaneers
08.1992 - 09.1996

Bachelor of Science - Mass Communications

Morningside College
William John Kennedy