William Kerr
Pittsburgh,PA
Summary
Experienced Digital Marketing Executive offering an 11-year background in planning, developing, managing and implementing digital marketing strategies in the Automotive industry. In-depth knowledge of SEO, CRM and Google Analytics paired with deep familiarity of digital marketing channels. Resourceful and industrious professional skillful in measuring ROIs and KPIs and preparing and managing digital marketing budgets.
Overview
12
12
years of professional experience
Work History
Digital Marketing Director
Flynn Auto Group
01.2018 - Current
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 46%.
- Created email blast campaigns to target key customers.
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Ecommerce Marketing Manager
Day Automotive Group
01.2012 - 07.2018
- Developed pricing strategies to meet business objectives and remain competitive.
- Leveraged data from reports and real-time analytics to improve campaigns.
- Capitalized on pay-per-click advertising in Google AdWords and Facebook Ads.
- Integrated digital marketing strategies with PR, events and business product marketing teams.
- Developed creative content and promotional materials based on specific brand or campaign requirements.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Created and managed social media campaigns to increase brand engagement.
- Coordinated with design and media teams to develop high-quality creative assets.
- Improved website visibility through development and implementation of SEO strategies.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Conducted market research to identify new opportunities and target markets.
- Optimized email campaigns to increase open and click-through rates.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Education
Associate of Arts - Computer Networking
ITT Tech
Pittsburgh, PASkills
- Search Engine Optimization Practices
- Google Drive
- Paid Searches
- Administering Social Media Accounts
- Landing Page Optimization
- Social Media Digital Marketing
Timeline
Digital Marketing Director
Flynn Auto Group
01.2018 - Current
Ecommerce Marketing Manager
Day Automotive Group
01.2012 - 07.2018
Associate of Arts - Computer Networking
ITT Tech
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