Summary
Overview
Work History
Education
Skills
Company
Timeline
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Bill Koenig

President/ Owner
Manhattan Beach

Summary

Experienced professional in the automotive aftermarket sector, driving program development and spearheading new business ventures. Demonstrated strategic innovation at Vorsteiner, Gunther Werks, and as the leader of R-WORX. Specializes in new business development and key account management, resulting in tangible growth and positioning our company as a leader in high-performance vehicle enhancements. Recent involvement in the GW9 Porsche program and role as a Brand Ambassador for Gunther Werks highlight dedication to elevating brand presence and establishing robust supply chains utilizing cutting-edge materials such as carbon fiber and magnesium. Achieved increased brand recognition and successfully executed ambitious automotive projects through collective team efforts. Results-oriented executive with a record of accomplishment in streamlining operations, increasing profits, and maximizing market penetration. Promotes operational improvements, market expansion, and positive corporate culture as keys to success. Talented President with excellent employee development, customer service, and analytics skills coupled with more than 30 years of experience. Comfortable giving engaging presentations to clients to drive new business, expand accounts, and establish brand profile. Excellent team builder and leader of initiatives. Versatile business leader bringing 30 years of experience as an accomplished Executive Vice President. Strategic problem-solver, change manager, and visionary executive with success implementing plans to meet current and future needs. Key expertise in Automotive Aftermarket. Developed skills in strategic planning and organizational leadership within a corporate environment, seeking to transition into a new field. Demonstrated ability to drive growth and enhance operational efficiency, leveraging expertise in financial management and team leadership. Looking to apply these transferable skills to make a meaningful impact in a different industry.

Overview

33
33
years of professional experience
5
5
years of post-secondary education

Work History

President/ Owner

R-WORX
01.2004 - Current
  • September 2024- February 2025. Developed North American Motorsports wheel supply program strategy and planning based on Clients business objectives. Set Clear standards, guidelines, tools, innovative ideas, and practices for implementation.
    Executed motorsports projects that will set the industry best standard in class & deliver ROI targets to leverage the new brand.

    >Implement Motorsport Strategic vision.
    >Strategic planning for design, manufacturing, branding, and marketing.
    >Maximized strategic Partnerships in design, manufacturing, branding, marketing & PR in the performance/Hypercar automotive space.
    >Negotiated the most advantages agreements with external partners to get key results & deliverables.
    >Creative mind with a track record of putting new product ideas into production and achieving positive results.September 2024- February 2025. Developed North American Motorsports wheel supply program strategy and planning based on Clients business objectives. Set Clear standards, guidelines, tools, innovative ideas, and practices for implementation. Executed motorsports projects that will set the industry best standard in class & deliver ROI targets to leverage the new brand. >Implement Motorsport Strategic vision. >Strategic planning for design, manufacturing, branding, and marketing. >Maximized strategic Partnerships in design, manufacturing, branding, marketing & PR in the performance/Hypercar automotive space. >Negotiated the most advantages agreements with external partners to get key results & deliverables. >Creative mind with a track record of putting new product ideas into production and achieving positive results.
  • Skills: Product Management · Social Media Marketing · Strategic Thinking · Sales and Marketing · Sales Effectiveness · Customer Retention · Online Advertising · Marketing · Sports Marketing · Contract Negotiation · Customer Relationship Management (CRM) · Sales Growth · Direct Sales · Solution Selling · Manufacturing Operations Management
  • With a robust background spearheading program development and new business ventures, my tenure at Vorsteiner and Gunther Werks has been marked by strategic innovation in the automotive aftermarket sector
  • At the helm of R-WORX, my focus on new business development and key account management has driven tangible growth and positioned the company as a leader in high-performance vehicle enhancements
  • The recent development of the GW9 Porsche program and my role as a Brand Ambassador for Gunther Werks underscore my commitment to elevating brand presence and forging durable supply chains in cutting-edge materials like carbon fiber and magnesium
  • Our team's efforts have culminated in increased brand recognition and the successful implementation of ambitious automotive projects

Director of Program Development

Vorsteiner and Gunther Werks
05.2024 - 09.2024
  • Develop Vorsteiner wheel programs for both Euro and off-road vehicle programs
  • Source manufacturing and build supply chain in high tech wheel materials in carbon fiber magnesium etc
  • Design and implement a strategic plan for Gunther Werks automobiles and GW9 Porsche program
  • Represent Gunther Werks brand and increase brand awareness

President

Dymag Group Ltd
05.2023 - 05.2024

Developed North American Motorsports Motorcycle wheel supply program strategy and planning based on Dymags wheel design. Set Clear standards, guidelines, tools, innovative ideas, and practices for implementation.
Executed motorsports projects that will set the industry best standard in class & deliver ROI targets to leverage the Dymag Moto brand.

Through understanding of North American Motorcycle Road Race motorsports developed a partnership program with Moto America race series and Dunlop Race tires.

Maximized strategic partnerships to supply Harley Davidson, Indian and Royal Enfield motorcycle race teams wheels for the 2024-2025 campaign.

Cultivated relationships in the motorsports landscape and their respective scenes on a regional, national and Global supply level.

Executive Vice President of New Product Design

Hostile Offroad wheels / MKW ALLOY
10.2013 - 08.2023
  • Sales, Marketing, Business Development, New Product Development, Motivator
  • Successfully developed, streamlined, and maintained sales department strategies
  • Proven ability to excel in fast paced environments with very high expectations experiences, sales & customer service leadership within multiple sectors
  • Exceptional mentor and coach; combining business acumen and innate abilities to recruit, build and retain top sales teams and management

Executive Vice President

MKW Alloy Inc.
10.2013 - 07.2023
  • 28 years in new product design, development and delivery – with products in the automotive aftermarket

Director of Sales & Marketing

Carbon Revolution
04.2012 - 09.2013
  • A full one-piece carbon fiber composite wheel
  • This has been achieved through a remarkable series of partnerships and the assembly of an unrivalled group of technical and industrial talent
  • Https://www.linkedin.com/posts/carbon-revolution_manufacturing-automotivetechnology-activity-6815259930958864384-Ihfv

Sr. Dealer/Fleet Sales Manager

AeroVironment
09.2010 - 03.2012
  • Electric vehicle charging stations dealer and fleet sales
  • Responsible for automotive OEM sales and implementation
  • Sales to Municipal Authorities, Power companies, Corporate real estate to provide electric vehicle infrastructure in the form of charging stations
  • Championing AeroVironment automotive OEM Energy Efficient Systems (EES) Plug-in Electric Vehicle (PEV) charging products and services solutions, on-site dealership facility assessments, EES hardware and electrical package quotation development, dealer principle contracting and overseeing installation/sign-off at Nissan North America (NNA) dealerships as a certification requirement for the Q4 2010 launch of the 2011 MY Nissan Leaf PEV
  • Through the Wave 1/1A/2/3/4/5 Leaf Launch have conducted dealership site assessments and have 325 dealer accounts generated charging dock and installation revenue of $4.0M
  • IPL (Indianapolis Power & Light) Energy Site Assessment Manager championing identification and development of a public utility charging dock infrastructure in Indianapolis, IN
  • Fast Charging level three Assessment Manager generating leads and development of niche positioning in the Fast Charger market with 125kw and 250kw up to 500kw
  • Championing building a dedicated team to actively pursue Fast Charging opportunities
  • Nissan Puerto Rico Developing electric infrastructure supporting the Nissan Leaf in Puerto Rico, with plans to have charging stations all over the island by 2012
  • Nissan Canada Developing electric infrastructure supporting the Nissan Leaf in Ottawa, Montreal, Quebec City, Halifax and Vancouver, with plans to have charging stations in the Metro by the end of 2011 and non Metro dealerships by the end of 2012
  • BMW - Active E Dealer development electric vehicle infrastructure
  • Championing identification and development of dealer charging dock infrastructure in the USA
  • Assessed and installed 12 BMW dealers in Los Angeles as well as 8 BMW dealers in NJ in preparation of Active E launch

PRESIDENT/OWNER

Rennworx Ltd, Inc
01.2004 - 09.2010
  • Created and managed this aftermarket specialty operation to fill a niche in the sale of performance wheels
  • Started nationwide network selling carbon fiber magnesium auto wheels to major auto dealers including Porsche, Audi, BMW, Ferrari, and Lamborghini
  • Set up strategic partnership with Work Wheels, Japan
  • Sourced and built my own wheels for Porsche
  • Warehoused and shipped wheels direct
  • Handled all sales and marketing research, set goals, and budgets to achieve financial objectives
  • Expanded product line by converting 60% of leads into sales
  • Double sales first three years

PRESIDENT/OWNER

Dymag USA/Rennworx Ltd, Inc
01.2004 - 09.2010
  • Created and managed this aftermarket specialty operation to fill a niche in the sale of performance wheels, exhaust & titanium engine parts
  • Started nationwide network selling carbon fiber magnesium auto & motorcycle wheels to major auto dealers and motorsports teams including Ducati, Porsche, Audi, BMW, Ferrari, and Lamborghini
  • Set up strategic partnership with Skip Barber Racing and Russell Racing Schools
  • Sourced and built my own wheels for AMA race teams
  • Warehoused and shipped carbon fiber wheels exhaust & titanium hardware direct
  • Handled all sales and marketing research, set goals, and budgets to achieve financial objectives
  • Expanded product line by converting 60% of leads into sales
  • Double sales first three years
  • Sourced, Carbon fiber, Titanium and magnesium Porsche parts
  • Official importer for Dymag carbon fiber wheels, Manthey Motors Porsche performance parts and Poggipolini Titanium hardware
  • Worked directly with cottage OE super car manufacturers Stasis Audi, Callaway Corvett, Mosler, Ascari, and Koenigsegg

VICE PRESIDENT SALES & MARKETING

MKW Alloy
01.2001 - 01.2004
  • Managed 16, with 5 in sales, for domestic and international aftermarkets featuring chrome alloy wheels for cars, trucks, and SUVs manufactured in Korea, China, and Japan
  • Handled liaison and public relations with all foreign manufacturers
  • Worked with diverse group of designers to create 3-D model guideline concepts for Asian manufacturers
  • Developed annual financial objectives, prepared long-range strategic budgets for annual financial plan
  • Achieved quarterly and annual sales targets resulting in a 50% increase in sales
  • Increased net profit margins 33%
  • Reduced returned goods from 26% to 16%

VICE PRESIDENT SALES & MARKETING

TSW ALLOY WHEELS
01.2000 - 08.2001
  • Sold alloy wheels manufactured in Italy and South Africa
  • Analyzed and restructured domestic and international sales producing first profitable quarter in 24 months
  • Expanded sales producing net profit margins in excess of 40%
  • Established and maintained network of designers and foreign manufacturers producing the most profitable product in the TSW operation

NATIONAL SALES MANAGER

OPTIMA ALLOY WHEELS
01.1999 - 01.2000
  • Managed national sales division, to sell alloy wheels manufactured in the U.S
  • And Mexico
  • Assisted in development of systems to improve efficiency
  • Managed inventory, forecasting parts, replenishment of orders, and customer service
  • Developed dealer network

SALES AND MARKETING DIRECTOR

ASA ALLOY WHEELS
01.1997 - 01.1999
  • Managed national sales of alloy wheels manufactured in Korea for cars, trucks and SUVs

Sales

Progressive Custom Wheels
01.1992 - 01.1997

Education

BSED - BUSINESS

The University of Georgia
Athens, GA
01.1984 - 01.1989

Skills

    Strategic Business Planning

    Project Coordination

    Effective Strategic Planning

    Leadership Development

    Sales and marketing

    Marketing expertise

    Global market awareness

    Budgeting and cost control

    Management team leadership

    Tactical implementation

    Coaching and mentoring

    Team leadership

    Account management

Company

R-WORX

Timeline

Director of Program Development

Vorsteiner and Gunther Werks
05.2024 - 09.2024

President

Dymag Group Ltd
05.2023 - 05.2024

Executive Vice President of New Product Design

Hostile Offroad wheels / MKW ALLOY
10.2013 - 08.2023

Executive Vice President

MKW Alloy Inc.
10.2013 - 07.2023

Director of Sales & Marketing

Carbon Revolution
04.2012 - 09.2013

Sr. Dealer/Fleet Sales Manager

AeroVironment
09.2010 - 03.2012

President/ Owner

R-WORX
01.2004 - Current

PRESIDENT/OWNER

Rennworx Ltd, Inc
01.2004 - 09.2010

PRESIDENT/OWNER

Dymag USA/Rennworx Ltd, Inc
01.2004 - 09.2010

VICE PRESIDENT SALES & MARKETING

MKW Alloy
01.2001 - 01.2004

VICE PRESIDENT SALES & MARKETING

TSW ALLOY WHEELS
01.2000 - 08.2001

NATIONAL SALES MANAGER

OPTIMA ALLOY WHEELS
01.1999 - 01.2000

SALES AND MARKETING DIRECTOR

ASA ALLOY WHEELS
01.1997 - 01.1999

Sales

Progressive Custom Wheels
01.1992 - 01.1997

BSED - BUSINESS

The University of Georgia
01.1984 - 01.1989
Bill KoenigPresident/ Owner