HubSpot Marketing
Bill Lloyd IV
Levittown,PA
Summary
Experienced digital marketing specialist skilled in strategizing, implementing, and optimizing online marketing initiatives to drive revenue and brand awareness
Overview
6
6
years of professional experience
Work History
Digital Marketing Application Specialist
Everstory Partners
08.2022 - Current
- Develop and implement effective campaigns to drive engagement and conversions
- Create compelling content for both print and digital campaigns, contributing to brand awareness and engagement
- Optimize web content to improve search engine rankings and drive organic traffic across 50+ websites
- Maintain and analyze CRM data for 1.6 million contacts to support targeted marketing efforts
- Deliver high-level Sales and Marketing KPI reports to inform strategic marketing decisions.
Digital Marketing and Sales Specialist
Electric Bike Technologies
03.2020 - 08.2022
- Directed showcase digital marketing videos for various product models
- Created and advertised a test ride program to generate revenue locally using on-site sales
- Manage SalesForce CRM data for 100k contacts
- Wrote copy, content, and blogs over 5 branded websites
- Aided in exceeding monthly Sales goals regularly.
Client and Fulfillment Specialist - Temp Position
Peprotech
04.2019 - 01.2020
- Managed CRM system
- Processed B2B orders for bioscience labs nation wide
- Assisted clients with purchasing catalog and any questions about products
Education
Bachelors of Arts - Game Art And Design
Southern New Hampshire University
Manchester, NHSkills
- Google Analytics expertise
- KPI Monitoring
- Search Engine Optimization (SEO)
- Email Marketing
- CRM and API Integration
- Copywriting
- Graphic Design
- Campaign execution
Software
HubsSpot CRM
SalesForce CRM
Google Analytics 4
Adobe Design Suite
Accomplishments
- Successfully facilitated the migration of 1.6 million contacts from Microsoft Dynamics 365 to HubSpot CRM, significantly improving data accessibility and user experience
- Migrated review tracking platform systems, resulting in a 50% reduction in annual spend
- Enhanced field users' visibility and effectiveness in reputation management, contributing to improved customer satisfaction and brand reputation
- Created and advertised an On-Site sales program to drive business
Timeline
Digital Marketing Application Specialist
Everstory Partners
08.2022 - Current
Digital Marketing and Sales Specialist
Electric Bike Technologies
03.2020 - 08.2022
Client and Fulfillment Specialist - Temp Position
Peprotech
04.2019 - 01.2020
Bachelors of Arts - Game Art And Design
Southern New Hampshire University
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