Bill Mattoon

• Perform in several roles for Food & Beverage/E-Commerce Companies as an Interim/Fractional Executive as a CEO, President, COO, Advisor, and Board Member
• Engaging in a multitude of projects in Food & Beverage including sports drinks, energy drinks, sparkling waters, coffees, pain relief beverages, protein supplements and powders, rosemary, honey, and soaps
• Supporting Founders, Investors, and Business Executives with thought leadership and hands-on implementation

Below are a few examples of specific projects I have been engaged with recently through BT Solutions Group:

• Responsible for $50M spend in Distribution related activities while company grew to $1.5B in revenue
• Procured, negotiated, and managed over 60 warehouses throughout North America
• Coached and supported internal operations and sales management
• Advised on Business Intelligence creation and implementation

• Interim CEO for overseas company exporting Rosemary, Honey, Coffee Beans, and Soaps Creation of go to market strategy Creation of pitch deck for pre-seed capital Retail and wholesale execution

• Interim CEO/Full-time Advisor for this $4M fitness subscription & protein powders e-commerce business Completed a 2.5 year project advising the owners in running the business until they sold & exited Directed CMO and marketing efforts Business planning and secured capital Monthly subscription growth from 1,000 to 13,000 paying members

• Spearheaded business planning and creation of investor deck
• Helped recruit executive team for different verticals
• Sought and established operations partners

• Supported the North American Launch for an overseas vitamin supplement company
• Extensive business planning, marketing management, and sales planning
• Distribution and retailer execution

• Transitioned from consultant to C-Level Executive for a liquor company with a Large Family Office and a Publicly Traded Fund as investors
• Expanded business via new distribution, retail authorizations, e-commerce, and marketing campaigns, while developing innovation, and preparing an exit strategy
• Reduced G&A and COGS by 50%; re-organized the company management, supply chain, co-manufacturing, and sourcing
• Backed business expansion by securing >$3M in equity and an additional $3M in non-equity funding
• Enhanced revenue by 4X through effective strategies and operational excellence and innovation
• Performed distribution and chain programming in major retailers and on-premise across North America.

• Performed Management Consulting providing support for a portfolio of companies in operations, sales, marketing, HR, & IT
• Supported several capital raises
• Identified and capitalized on new opportunities by securing clients
• Devised metrics and strategic plans to support multiple businesses
• Conducted all advisory board conference meetings.

• Oversaw 7 different business entities providing services in Supply Chain, Manufacturing, Contract Packaging, Warehousing, Distribution, Transportation, Site Selection, REIT Management, Construction (Commercial GC), Engineering, and Industrial Work
• Responsible for overseeing all operating facets of 7 companies
• Managed 5 company Presidents and 3 VP’s from HWH companies and at We Pack Logistics
• Increased revenue by 75%
• Enlarged customer base by 260% via small, mid-size, and Fortune 50-1000 customers
• Increased EBITDA by 93%
• Reduced COGS by up to 30% while decreasing G&A by 35%
• Reported to banks, investors, and owners on a monthly, quarterly, and annual basis
• Scaled We Pack Logistics and created an M&A and exit plan.

• Appointed to nationally lead a regional beverage manufacturing company via product packaging, distribution of new products, new retail authorizations, and new distribution channels across the U.S
• Our team took the company from $17M to $200M in revenue in less than 2 years
• Recruited Directors of Sales, Field Sales Managers, and Key Account Managers
• Negotiated and signed contracts with 125 new Beverage Distributors throughout the United States and negotiated retail chain programs
• Rebuilt and restructured several brands, including Sparkling Ice
• Responsible for rapidly growing new age beverage brands using new flavors, branding packaging, and DSD distributors.

• Directed sales turnaround within growing market for Pepsi Distribution Company
• Managed senior key account managers, territory sales managers, and all major retail accounts for Pepsi beverage products
• Worked directly in a $115M market unit, part of a $350M Business Unit, and a $10B company
• Improved under-performing market unit
• Grew unit by 7% from -2% and market share by 2+ points
• Boosted sales division in the upsurging market from 9th place to 2nd place within a year
• Devised efficient and highly complex pricing strategies, leading to significant improvement in margins.

• One of the very first employees for the North American launch of Red Bull Energy Drink
• Responsible for the creation and full range of operations, P&L, and business planning throughout Red Bull's Distribution Companies
• Chaired and implemented best practices, which were replicated across North America.