Bill Meagher
Narberth
Summary
Results-oriented Marketing Coordinator and Social Media Manager with proven skills in content development, website design, and advertising strategies. Strong communicator adept at translating client needs into effective marketing materials and articles. Experienced in collaborating with cross-functional teams to meet tight deadlines while delivering high-quality results. Analytical professional skilled in researching industry trends to enhance client visibility and engagement across multiple social platforms.
Overview
16
16
years of professional experience
Work History
Digital Marketing Specialist
College Town Communities
Malvern
07.2021 - Current
- Instrumental in creating property websites and improving companies online presence through search engine optimization.
- Responsible for ad online reputation management, social media management, and maintaining aggregator listings.
- Responsible for creating and managing property websites with Wix, and improving SEO with Google, SEMrush, and backend content.
- Part of the team responsible for event planning and online promotions for several off-campus housing properties.
- Monitors reviews on Google My Business, Entrata, Yelp, and social media platforms; and orchestrates action and/or response plans for all negative reviews and social media posts.
Social Media Outreach Coordinator
CLARK PARK MUSIC AND ARTS FESTIVAL
Philadelphia
05.2012 - 07.2023
- Vital role in managing all internal & external communications and the development of strategic marketing initiatives.
- Integrate company missions and core values into impactful advertisements geared toward a target audience.
- Responsible for marketing across multiple major social media platforms as well as newsletter design and distribution on MailChimp.
- Creates graphics and alter images for use on social media.
- Demonstrate high levels of industry networking ability and nourish mutually beneficial working partnerships.
- Execute photography & video during highly anticipated music festivals and capture performances of well-known artists.
- Maintain a consistent community presence; act as liaison among third-parties on behalf of the company.
Website Copywriter
Vanguard
Malvern
04.2018 - 10.2018
- Managed branded copywriting strategy for new Hardship Withdrawals process.
- Collaborated with new lean team to help improve overall functionality on Vanguard's secure homepage.
- Used Flesch-Kincaid Readability Test to improve editorial templates.
- Replaced industry jargon filled content with human sounding empathetic content.
- Helped improve visibility of menu icon and search functionality on website homepage.
- Became proficient in lean team strategies, LUMA training, Jira/Confluence, and financial copywriting.
Website Specialist
1 & 1 INTERNET
Chesterbrook
01.2015 - 02.2017
- Instrumental in providing client with innovative website design services through incorporation of technical proficiency and elite-level creativity.
- Spearheaded SEO strategies with expert utilization of Google Verification, List Local listing services, Google Places, Rich Snippets, keyword strategies, and a wide variety of other exclusive resources.
- Extended digital customer service and troubleshooting services to optimize customer experience and maintain client retention.
- Communicated effectively with client to internalize specific needs and generate satisfactory solutions.
- Designed website layouts through a WordPress based CMS; demonstrated in-depth knowledge of basic HTML/CSS.
- Created logos and website banners using Adobe Photoshop.
- Added Ecommerce solutions.
Online Content Coordinator
4 WALLS INC
Narberth
05.2010 - 10.2011
- Conceptualized, developed, and implemented metadata, content design, and social media marketing strategies that support Search Engine Optimization.
- Led brand development strategies through research and trend identification.
- Publicized clients’ products and services to work towards achieving a household name status.
- Managed written content that aligned businesses to grow their client base and reach targeted audiences.
- Retouched and optimized images for use on company websites, blogs, and social media sites.
- Maximized use of all available channels and employed geocentric sites, metadata, and keywords.
- Designed over 50 Microsites; key in database management on Salesforce and submitted detailed reviews.
Social Media Strategist
Dealer Synergy
Philadelphia
07.2009 - 05.2010
- Masterminded social media campaigns for car dealerships from across the country and assisted in building community ties.
- Incorporated search engine optimization to further the impact of marketing strategies.
- Created email marketing newsletters for distribution.
- Uphold top-tier levels of quality, design, and accuracy of information to provide effective advertisements.
- Utilized critical-thinking, decision-making, and deep industry understanding to produce excellent work.
- Displayed professionalism and efficiency when collaborating with clients and made adjustments for optimal results.
Education
Bachelor’s Degree - Journalism
Temple University
Philadelphia, PACoursework - Musical Culture in Paris and Popular Culture in London
Penn State
State College, PASkills
- Marketing Campaigns
- Social Media Management
- Search Engine Optimization
- Journalism & Research
- Performance Measuring & Analytics
- Technical Integration & Data Review
- Project management
- Networking skills
- Brand development
- Digital advertising
- Client Relations
- Written & Oral Communication
- Website analytics
- Content strategy
References
References available upon request.
Timeline
Digital Marketing Specialist
College Town Communities
07.2021 - Current
Website Copywriter
Vanguard
04.2018 - 10.2018
Website Specialist
1 & 1 INTERNET
01.2015 - 02.2017
Social Media Outreach Coordinator
CLARK PARK MUSIC AND ARTS FESTIVAL
05.2012 - 07.2023
Online Content Coordinator
4 WALLS INC
05.2010 - 10.2011
Social Media Strategist
Dealer Synergy
07.2009 - 05.2010
Bachelor’s Degree - Journalism
Temple University
Coursework - Musical Culture in Paris and Popular Culture in London
Penn State
Similar Profiles
Maylene MentuMaylene Mentu
Lecturer at College of Cape TownLecturer at College of Cape Town
Olivia EischenOlivia Eischen
Community Assistant at College Town MankatoCommunity Assistant at College Town Mankato
Azande Anita XegoAzande Anita Xego
External Invigilator at College of Cape TownExternal Invigilator at College of Cape Town
KAREN LEINHAUSERKAREN LEINHAUSER
Psychiatric-Mental Health Nurse Practitioner at Child & Family Focus Inc.Psychiatric-Mental Health Nurse Practitioner at Child & Family Focus Inc.
Ellen StickneyEllen Stickney
Private Coaching Assistant at Foundation LacrossePrivate Coaching Assistant at Foundation Lacrosse