William F. Nicholson
Maitland
Summary
Strategic and results-driven Enterprise Sales Executive with over 20 years of success leading high-value sales initiatives in the financial crimes and compliance technology space. Possesses deep expertise in anti-money laundering (AML), fraud detection, KYC, and regulatory compliance solutions, serving Tier 1 banks, financial institutions, insurance providers, and government agencies. Skilled in building and nurturing long-term C-suite relationships, and consistently driving and closing complex, multi-million-dollar enterprise deals. Adept at managing intricate sales cycles, uncovering client needs, and delivering tailored solutions that mitigate financial crime risk. Recognized as a trusted advisor with a consistent record of exceeding revenue targets and expanding market presence across global regions.
Overview
21
21
years of professional experience
Work History
Senior Sales Executive Strategic Accounts
Actimize
New York, NY
08.2020 - 01.2025
- Responsible for complex enterprise sales of AML, KYC Fraud detection and compliance solutions to Tier 1 banks, Global insurance companies, Asset & Wealth Management
- Built and maintained a pipeline of $50M+ by identifying strategic opportunities and cultivating long-term client relationships in highly regulated sectors
- Expanded footprint in North America, EMEA, and APAC by securing key logos and establishing presence in new verticals including digital banks and fintechs.
- Developed and executed strategic plans and sales strategies targeting both existing and new accounts.
- Consistently met and exceeded sales targets and quotas.
- Presidents Club 2022, 2024
- Sales Leader 2022, 2024
- Grew accounts to over 15x current revenue
- Exceeded sales targets by effectively managing a diverse portfolio of products and services.
Enterprise Sales Executive
Feedzai
01.2020 - 08.2020
- Responsible for new sales into Global Tier 1 & 2 financial institution, insurance, AWM & FinTechs
- Built and managed a robust pipeline of financial institutions, fintechs, and regulated entities, accelerating revenue growth in early-stage go-to-market efforts.
- Developed deep subject matter expertise in financial crime risk, including KYC, KYB, sanctions screening, and transaction monitoring.
- Helped launch successful marketing strategies of new products into new commercial spaces
- Established trusted relationships with C-level executives, risk officers, and compliance teams to drive solution adoption.
- Delivered executive-level presentations, product demos, and ROI analyses to influence purchasing decisions in complex B2B sales environments.
- Represented the company at industry conferences and client events, reinforcing brand presence and uncovering new partnership opportunities.
VP Financial Institutional Sales
Fiserv/Elan
01.2015 - 01.2019
- Atm, Debit & Credit processing for Tier 2 & 3 regional financial institutions
- Consistently surpassed annual revenue targets, driving multimillion-dollar deals with banks & credit unions.
- Led complex enterprise sales cycles for real-time payment card processing solutions.
- Built strong relationships with key decision-makers, including C-Suite, EVP & Head of Operations
- Navigated compliance and procurement hurdles, managing RFPs, legal reviews, and vendor due diligence processes with precision.
- Drove cross-sell and upsell growth across transaction processing, digital onboarding, fraud prevention
- Built and maintained a high-value pipeline using strategic account planning, territory mapping, and consultative sales techniques.
- Led the full sales cycle from lead generation and qualification through proposal, negotiation, and contract execution in both direct and partner-led engagements.
- Educated clients on interchange optimization, PCI compliance, and chargeback management to add value beyond core processing.
- Sales Leader & Presidents club 2019
Executive Sales Consultant for Sales & Marketing
Tamarou
01.2015 - 01.2017
- Built strong client relationships with CIOs, CTOs, and procurement teams to position services as strategic business enablers.
- Owned RFP/RFI response process, producing winning bids for large-scale digital transformation and modernization programs.
- Drove growth across key verticals, including fintech, manufacturing, healthcare, and logistics.
- Create sales and marketing strategies to reach key decision makers
- Established strategic contacts and relationships within various industries
- Complex contract negotiations for services and projects
Senior Sales Executive
Payment Vision
01.2014 - 01.2015
- Responsible for payment processing solutions to varies industries including credit unions, banks, municipalities, and insurance.
- Consistently exceeded sales quotas by selling merchant services and card payment solutions to SMBs, enterprises, and fintechs.
- Championed thought leadership by speaking at industry events, publishing insights, or hosting webinars to various payment verticals
- Drove expansion into new verticals, such as healthcare, hospitality, and recurring billing, increasing market share.
- Achieved and Exceeded sales goals
- Maintained and grew existing partnerships to help increase sales opportunities
- Identified and established new corporate partnerships expanding and growing customer base
Payment Sales Executive
Jack Henry & Associates
01.2010 - 01.2013
- Responsible for selling Payment solutions to community banks and credit unions Focused and specialized in ATM & Debit Card activity with an expertise in ATM and Debit card fraud.
- Accomplishments:
- Achieved & exceeded sales goals
- Educated existing customer base on new products and services, while selling additional features and enhanced functionality
- Led the team in adding fraud solutions ATM/Debit activity
- Created, developed and maintained strong relationships with executive level as a trusted advisor
- Helped clients understand and evaluate their current card base and how cards are used to help target areas for improvement and profits
Risk Specialist, Sales Executive
Jack Henry & Associates
01.2004 - 01.2010
- Responsible for selling Yellow Hammer Anti-Fraud & BSA solutions to community banks and credit unions. Created, developed and implemented new sales & marketing strategies for highly successful new product launch.
- Accomplishments:
- Consistently exceeded all sales goals, quota’s and objectives
- Led sales team in sales 2005-2010
- Developed and implemented training programs for new sales associates
- Rookie of the Year- 2005
- Salesman of the quarter over 10 quarters
- Salesman of the year 2007, 2008, 2009
Education
Bachelor of Arts - International Studies
Rollins College
Winter Park, FL01.2002
Skills
- Sales development
- Client relationship management
- Relationship selling
- Negotiation expertise
- Strategic planning
- Territory management
- Territory development
- Sales expertise
- Contract negotiations
- Sales presentations
- Revenue generation strategies
Timeline
Senior Sales Executive Strategic Accounts
Actimize
08.2020 - 01.2025
Enterprise Sales Executive
Feedzai
01.2020 - 08.2020
VP Financial Institutional Sales
Fiserv/Elan
01.2015 - 01.2019
Executive Sales Consultant for Sales & Marketing
Tamarou
01.2015 - 01.2017
Senior Sales Executive
Payment Vision
01.2014 - 01.2015
Payment Sales Executive
Jack Henry & Associates
01.2010 - 01.2013
Risk Specialist, Sales Executive
Jack Henry & Associates
01.2004 - 01.2010
Bachelor of Arts - International Studies
Rollins College