Results oriented executive with a demonstrated record of accomplishment for building value added businesses that disrupt the status quo. Excels at determining "what's next" through consumer data research and executing a business plan to deliver to the marketplace.
Rebuilt a business after a devastating fire that focused on providing value added case ready fresh meat for the U.S. retail channel.
Was the first U.S. manufacturer to include nutritional labels with ground beef and provide fresh case ready meat products to over 300 retail stores.
Developed a retail channel business for the country's first guaranteed tender beef program.
Created the country's first fully traceable fresh beef program.
Wise Up Food utilizes scan, blockchain and data base retrieval technologies to connect consumers to information about their fresh food.
Today's "conscious consumer" prioritizes buying decisions based on products that are sustainably produced, ethically sourced and created by brands committed to making a positive impact on the resources around them. Wise Up connects them with those products.
Developed a retail channel business in the U.S. for Teys, Australia's second largest beef packer. Created a line of single portioned grass-fed beef steaks called Truly Simple that are sold in over 1,000 retail stores.
Developed a retail channel business for a company whose primary focus was food service. Created a line of value added seasoned fresh protein products sold by Albertsons, Safeway and Sam's Club generating $20 million annually.
OM3, Inc helped food & beverage manufacturers create and execute retail business plans. Clients included RMH Foods, H2O Hydration, Guinness, Diageo, NBO3 and Colorado Premium Foods.
Develop a plan to commercialize a livestock waste treatment technology.
One of four original officers to develop a value added fully cooked protein business marketing to North American retail channel.
Focused on building private label and club channel business. Developed a $225 million business generating $28 million Ebitda.
Developed a retail channel value added business for a food service oriented company.
Developed a case ready fresh pork program for the retail channel.
Rolled the initial line out to Kroger and Ahold.
Business planning