Summary
Overview
Work History
Education
Skills
Timeline
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Bill O'Neill

St. Petersburg,FL

Summary

Results oriented executive with a demonstrated record of accomplishment for building value added businesses that disrupt the status quo. Excels at determining "what's next" through consumer data research and executing a business plan to deliver to the marketplace.

Overview

81
81
years of professional experience
4
4
years of post-secondary education

Work History

Chief Operating Officer

Fairbank Farms
Ashville, New York
03.1990 - 10.2022

Rebuilt a business after a devastating fire that focused on providing value added case ready fresh meat for the U.S. retail channel.

Was the first U.S. manufacturer to include nutritional labels with ground beef and provide fresh case ready meat products to over 300 retail stores.

Director of Retail Sales & Marketing

Koch Industries, Inc
Wichita, KS
04.1997 - 09.2022

Developed a retail channel business for the country's first guaranteed tender beef program.

Created the country's first fully traceable fresh beef program.

President & CEO

Wise Up Food
St Petersburg, FL
06.2020 - Current

Wise Up Food utilizes scan, blockchain and data base retrieval technologies to connect consumers to information about their fresh food.

Today's "conscious consumer" prioritizes buying decisions based on products that are sustainably produced, ethically sourced and created by brands committed to making a positive impact on the resources around them. Wise Up connects them with those products.

Vice President Retail & Value Added Business

Teys, USA
Chicago, IL
02.2018 - 05.2020

Developed a retail channel business in the U.S. for Teys, Australia's second largest beef packer. Created a line of single portioned grass-fed beef steaks called Truly Simple that are sold in over 1,000 retail stores.

Vice President Retail

Colorado Premium Foods
Greeley, CO
04.2015 - 02.2018

Developed a retail channel business for a company whose primary focus was food service. Created a line of value added seasoned fresh protein products sold by Albertsons, Safeway and Sam's Club generating $20 million annually.

Co-Founder

OM3, Inc.
St Petersburg, FL
06.2011 - 05.2015

OM3, Inc helped food & beverage manufacturers create and execute retail business plans. Clients included RMH Foods, H2O Hydration, Guinness, Diageo, NBO3 and Colorado Premium Foods.

CEO

Bion Environmental Technologies
Bethpage, NY
11.2010 - 05.2011

Develop a plan to commercialize a livestock waste treatment technology.

Vice President Business Development

Advance Brands
Edmond, OK
04.2000 - 10.2010

One of four original officers to develop a value added fully cooked protein business marketing to North American retail channel.

Focused on building private label and club channel business. Developed a $225 million business generating $28 million Ebitda.

Vice President Retail

Quik-to-Fix Foods
Dallas, TX
01.2000 - 04.2001

Developed a retail channel value added business for a food service oriented company.

Director of Case Ready

Smithfield Packing
Smithfield, VA
10.1995 - 03.1996

Developed a case ready fresh pork program for the retail channel.

Rolled the initial line out to Kroger and Ahold.

Education

Bachelor of Arts - Economics

Gettysburg College
Gettysburg, PA
08.1977 - 05.1981

Skills

    Business planning

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Timeline

President & CEO

Wise Up Food
06.2020 - Current

Vice President Retail & Value Added Business

Teys, USA
02.2018 - 05.2020

Vice President Retail

Colorado Premium Foods
04.2015 - 02.2018

Co-Founder

OM3, Inc.
06.2011 - 05.2015

CEO

Bion Environmental Technologies
11.2010 - 05.2011

Vice President Business Development

Advance Brands
04.2000 - 10.2010

Vice President Retail

Quik-to-Fix Foods
01.2000 - 04.2001

Director of Retail Sales & Marketing

Koch Industries, Inc
04.1997 - 09.2022

Director of Case Ready

Smithfield Packing
10.1995 - 03.1996

Chief Operating Officer

Fairbank Farms
03.1990 - 10.2022

Bachelor of Arts - Economics

Gettysburg College
08.1977 - 05.1981
Bill O'Neill