Bill Pitts
Seattle,WA
Summary
Results-driven Enterprise Account Executive with over 20 years of success in driving revenue growth and expanding strategic accounts for Fortune 500 organizations. Expertise in cultivating trusted relationships with C-suite executives, aligning innovative solutions to achieve significant business outcomes, and consistently exceeding sales quotas in complex SaaS, cloud, and digital transformation environments. A consultative and insight-driven approach enables effective navigation of large enterprises while orchestrating cross-functional teams to deliver exceptional long-term customer value. Committed to leveraging deep industry knowledge and strategic vision to foster sustainable growth and enhance client satisfaction.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Account Director – High Tech
Forrester
01.2024 - 01.2025
- Exceeded $3.5M quota; ranked top 10% globally.
Applied MEDDPICC discipline to triple qualified pipeline and shorten close cycles 40%. - Owned and grew a portfolio of enterprise accounts by driving multi-threaded relationships across C-suite, strategy, marketing, product, IT, CX, and security leaders to expand Forrester’s impact and annual contract value.
- Lead client transformation initiatives by aligning Forrester research, analysts, data, and frameworks (e.g., Customer Obsession, Zero Trust, Future Fit Tech, Buying-Group Marketing) to solve executive-level priorities and deliver measurable business outcomes.
- Drove strategic account planning and renewal/expansion cycles, leveraging annual value plans, adoption roadmaps, and executive business reviews to ensure customer value realization and strong retention.
- Orchestrated cross-functional teams—including analysts, consulting, events, and customer success—to deliver integrated solutions, land new use cases, and accelerate clients’ strategic decision-making.
Client Relationship Executive
PricewaterhouseCoopers
12.2021 - 04.2023
- Led four Fortune 500 accounts including Starbucks, developing new executive relationships and driving digital transformation engagements.
- Built a direct relationship with the Starbucks CMO, influencing digital strategy.
- Sold new projects supporting the Starbucks mobile app ecosystem, enhancing customer engagement and loyalty capabilities.
- Delivered 18% YoY growth by shifting engagements from staff aug to strategic innovation.
- Partnered across CIO, CMO, Digital, and Finance stakeholders to define modernization roadmaps.
- Expanded PwC's position inside Starbucks and other major retailers through trust, insight-led selling, and cross-service alignment.
Strategic Account Executive – Enterprise
Salesforce
01.2017 - 01.2021
- Top performer selling multi-cloud Salesforce solutions to major enterprise accounts including Costco.
- Closed $30M+ in new ARR; negotiated a $60M enterprise-wide agreement.
- Delivered four consecutive years at 130%+ quota.
- Unified Sales, Service, and Marketing Clouds into “One Salesforce” transformation initiatives.
- Led ROI workshops that increased renewal and cross-cloud expansion by 30%.
- Continued expanding long-standing engagement and trust at Costco through executive advisory, value mapping, and platform strategy.
Regional Director, Enterprise Sales
Pegasystems
01.2013 - 01.2017
- Sold Pega's premier workflow and BPM platform to state government, retail, and enterprise clients.
- Closed multi-million-dollar workflow modernization deals with major State of California departments.
- Led complex $100M+ RFP responses, orchestrating large virtual teams and partner resources.
- Increased regional revenue by 30% by positioning Pega as the foundational workflow engine for mission-critical processes.
NetManage / Wall Data
- Led regional teams (up to 40 sellers) with $70M+ combined quotas.
VP Strategy
Salient6
- Grew revenue 50% in 15 months; expanded Microsoft consulting practice.
National Rainmaker
EMC
- Focused on strategic enterprise wins.
Partner & Principal Consultant, Workflow/BPM
Ascentium
- Youngest Partner in firm history. Built Ascentium's national Workflow & BPM practice and established the company as Microsoft's go-to workflow consulting partner.
- Designed and delivered enterprise workflow automations for Fortune 500 organizations.
- Created service offerings, methodologies, and reusable assets for workflow modernization.
- Led billable consulting while driving new-logo and expansion revenue.
Solution Specialist
Microsoft (Contract)
- Drove early CRM and SharePoint workflow adoption.
Regional Sales Manager
K2 (Workflow Technology)
- Helped launch K2's North American presence.
- Closed K2's first U.S. enterprise workflow automation deals.
- Enabled workflow across the Microsoft technology stack (SharePoint, .NET, SQL).
- Built foundational customer adoption that established K2 as a leading workflow platform.
Education
Bachelor of Arts - Public Administration
Michigan State University
East Lansing, MI01-1993
Skills
- Workflow Automation
- AI/Cloud Transformation
- Executive Relationship Management
- Enterprise Retail
- Multi-Tower SaaS Selling
- MEDDICC/MEDDPICC
- Challenger/Consultative Selling
- Value Engineering
- C-Suite Workshops
- Pipeline Creation
- GTM Alignment
- Partner Ecosystem Orchestration
Websites
Accomplishments
- $200M+ career revenue impact across SaaS, cloud, and digital transformation portfolios.
- 13× President's Club / 5× MVP , consistently ranking in the top tier of enterprise sellers.
- Closed multimillion-dollar enterprise agreements , including a $60M transformation deal at a Fortune 500 client.
- Sustained 120–150% quota attainment across multiple companies and market segments.
- Expanded strategic accounts by developing executive partnerships across CIO, COO, CMO, and Digital leadership.
- Led multi-threaded sales cycles involving product, engineering, finance, security, legal, and partner ecosystems.
- Drove 30–40% annual account growth by shifting customers toward long-term platform adoption and digital strategy.
ENTERPRISE SALES LEADER — AI, CLOUD, WORKFLOW, & RETAIL TRANSFORMATION
- Growth-focused enterprise seller with 25+ years helping Fortune 500 organizations modernize workflows, adopt cloud platforms, and transform customer and employee experiences. Trusted advisor to C-suite leaders across IT, Finance, Digital, Marketing, and Operations. Combines deep workflow/BPM pedigree (K2, Ascentium, Pega) with enterprise SaaS sales excellence (Salesforce, Forrester, PwC).
- A 30-year strategic partner to Costco across multiple companies and platforms, and a trusted advisor to Starbucks through PwC with direct CMO-level relationships. Proven ability to drive multi-tower platform selling, orchestrate complex virtual teams, and generate new business while landing long-term enterprise value.
- 13× President's Club | 5× Sales MVP | $500M+ Career Impact | 120%+ Quota Attainment | Deep Retail Expertise
Certification
- Salesforce Double Star Ranger (8× Superbadges)
- Microsoft BVPS Certified
- Microsoft Professional Certification – SharePoint Configuration
Awards
- 13× President's Club
- 5× Sales MVP
- Top 10% Global Enterprise Seller
- National Rainmaker Award (EMC)
- Transformation & Innovation Leadership Awards
Timeline
Account Director – High Tech
Forrester
01.2024 - 01.2025
Client Relationship Executive
PricewaterhouseCoopers
12.2021 - 04.2023
Strategic Account Executive – Enterprise
Salesforce
01.2017 - 01.2021
Regional Director, Enterprise Sales
Pegasystems
01.2013 - 01.2017
NetManage / Wall Data
VP Strategy
Salient6
National Rainmaker
EMC
Partner & Principal Consultant, Workflow/BPM
Ascentium
Solution Specialist
Microsoft (Contract)
Regional Sales Manager
K2 (Workflow Technology)
Bachelor of Arts - Public Administration
Michigan State University